Welcome to Ethical Brand Co.
The official home of EverEscents Organic Hair Care, Clever Curl, Eco Style Project and Noosa Naturals.
We proudly offer a comprehensive range of Australian Made and Owned hair care products to cater to the needs of everyday people, while respecting the environment we live in. Our products are designed using modern advancements in safe ingredients, hand-crafted to deliver uncompromising quality. All products are Certified Australian Made, Cruelty Free, Vegan Friendly and free from harmful chemicals.
Welcome to Ethical Brand Co.
The home of EverEscents Organic Hair Care, Clever Curl, Eco Style Project and Noosa Naturals.
We proudly offer a comprehensive range of Australian Made and Owned hair care products to cater to the needs of everyday people, while respecting the environment we live in. Our products are designed using modern advancements in safe ingredients, hand-crafted to deliver uncompromising quality. All products are Certified Australian Made, Cruelty Free, Vegan Friendly and free from harmful chemicals.
Ethical Brand Co produces organic, Australian, ethical products using eco-conscious manufacturing processes. We are committed to making a positive impact on our environment and the communities we operate within. Daily practices ensure we make sustainable, ethical choices in all areas of business, and partner with many community and environmentally-driven initiatives, charities and organisations. Our customers share our ethos and are at the forefront of our decision-making.
We prioritise eco-friendly solutions and sustainable business practices.
We actively engage with and respect the communities we operate within
We prioritise eco-friendly solutions and sustainable business practices
We actively engage with and respect the communities we operate within
All products are Certified Australian Made, Cruelty Free, Vegan Friendly and free from harmful chemicals.
We Value Local Trade.
Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia.
Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.
Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals.
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The wait is over! Our biggest sale of the year is here!
25% off sitewide + free shipping + free full size product with all orders over $149!
Visit https://www.ethicalbrandco.com.au/ to shop all of your favourite products 🤍
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
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Our biggest sale of the year starts tonight!
25% off sitewide + free shipping + free full size product with all orders over $149 🤍
Visit https://www.ethicalbrandco.com.au/ to shop all of your favourite products 🤍
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
...
Don’t miss out…
Our Black Friday Sale is our biggest sale of the year!
25% off sitewide + free shipping + free full size product with all orders over $149 🤍
🗓️ Midnight Thursday 27th November to Midnight Monday 1st December AEST
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Breaking news: Black Friday Sale coming soon!
25% off sitewide + free shipping + free full size product with all orders over $149 🤍
Our Black Friday Sale is our biggest sale of the year so don`t miss out!
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
...
Our biggest sale this year is coming...
25% off sitewide + free shipping + free full size product with all orders over $149 🤍
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
...
A call you don’t want to miss…
Our biggest sale of the year is coming midnight Thursday 27th November to Midnight Monday 1st Dec AEST 🤍
More details coming soon!
...
A sale you don’t want to miss!
Our biggest sale of the year is coming midnight Thursday 27th November to Midnight Monday 1st Dec AEST 🤍
...
Breaking news: our BIGGEST sale of the year is coming soon!
Keep an eye out for more details, this is a sale you do not want to miss 🤍
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
...
Did you know that our EverEscents and Clever Curl product bottles are made from milk bottles?
We are proud that our product bottles are not “single-use plastic bottles” and are 100% recyclable. After use, you can refill, repurpose or recycle them! Your conscious decision will make all the difference to help reduce waste.
Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.
Happy National Recycling Week 🤍
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This week is Love Your Hairdresser Week!
We invite you to celebrate every single salon, hairdresser, barber, apprentice, educator, coach, and supplier who makes our industry so special.
Let’s spread positivity, creativity, and love - because this amazing industry deserves it!
@aushaircouncil #LoveYourHairdresserWeek
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It’s National Recycling Week! ♻️
We had a visit from EnviroCom Australia to complete a waste audit, helping us learn how to make our workplace even more sustainable 🌱
EnviroCom Australia works with businesses and individuals to provide the most efficient, cost effective and environmentally sustainable solutions for each situation.
During our audit, we emptied each department’s bins and sorted through the contents to see how we could improve our separation systems from recycling, organic waste, general waste and supporting @4changeqld .
We also took a walk around our site to make sure bins were correctly labelled and accessible in every space.
A big thank you to EnviroCom Australia for educating and inspiring us to keep improving our environmental impact as a company and individuals 🤍
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Recently, we sat down with Sally, our Employee Relations Business Partner, to chat about life after 50, her favourite hair care rituals, and why she believes every era of life is worth celebrating.
Sally has always loved hair and beauty, but since joining Ethical Brand Co, she’s deepened her commitment to sustainable and organic products. “What you use for your hair or how you style it is not necessarily about how you look. It’s about how it makes you feel and also what it’s doing to the planet," Sally says.
Here’s what a typical haircare routine looks like for her thick, curly hair:
EverEscents Organic Lemon & Sandalwood Scalp Scrub
EverEscents Organic Remedy Shampoo
EverEscents Organic Remedy Treatment
Clever Curl Curl Cream
EverEscents Organic Geranium Ultimate Hair Enhancer
EverEscents Organic Orange & Sandalwood Heat Protector & Finishing Cream
Whether it’s through embracing her curls, choosing organic products, or simply living with kindness and integrity, Sally reminds us that self care and beauty evolve with us and that life is always better when we embrace each season fully.
Be sure to read the full blog on our website and learn more about Sally`s holistic approach to self care.
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Happy World Vegan Day!
At Ethical Brand Co, we’re proud to create and share products that are Certified Vegan, Cruelty-Free, and Australian Made.
From our organic hair care to our mineral sunscreen, every formula is crafted with ingredients that are sustainably and ethically sourced and never tested on animals 🫶
Choosing vegan beauty isn’t just kind, it’s powerful. Together, we’re shaping a future that’s cleaner, more compassionate, and better for all living beings 🤍
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We proudly supported the @danielmorcombefoundation at Walk for Daniel this morning.
Held annually on the last Friday of October, Day for Daniel is Australia’s largest child safety education and awareness event. This special day honours the memory of Daniel Morcombe and reinforces the vital message that keeping kids safe is a responsibility we all share - parents, carers, educators, businesses…the entire community.
EBC showed our support for Day for Daniel by joining the celebration and awareness in Palmwoods. We had team members complete the 4km walk of which Daniel was never able to complete himself. We also joined dedicated Sunshine Coast businesses at the end of the walk to congratulate attendees on their efforts showing up for this great cause.
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October is Mental Health Awareness Month and some of the Ethical Brand Co Team were able to participate in a Mindfulness session with @chriswalker_au
During this session we enjoyed taking some time to focus our breath and thoughts and partnered with our fellow team members offering complements to make them smile. Be sure to check out Chris` work if you`re interested in this incredible and healing session to help you find your flow @travelfitglobal 🧘
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What a magical morning at the @sunshinebutterflies Walk in Wings event 🦋
We are proud to be a Gold Partner of Sunshine Butterflies - a disability support service located on the Sunshine Coast that strives to improve the lives of those living with a disability and their families. Today we joined Sunshine Butterflies and friends to celebrate inclusivity and community spirit along the beautiful Noosa River.
From colourful butterfly wings, to purple paws, to an incredible sea of participants, it was heart-warming to see everyone come together to break down barriers and uplift our friends with disability. Thank you to all the amazing supporters, teams, and volunteers who made this day possible 🤍
Let’s continue to create a community where everyone can thrive. Together, we can make a difference! 💪
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We are so blessed to have such incredible relationships with our Salon Stockists 🤍
Lisa from @ginger.and.curls received a surprise pop in from our Admin Manager Bonnie while she was away in Byron Bay for the weekend. We absolutely love that Lisa has her EverEscents and Clever Curl refill station on display and is always rocking her gorgeous blonde curls.
Thanks so much for showing Bonnie around Lisa 🤍
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Team members Alexis and Hayley were so proud to attend the Sunshine Coast Business Awards Finalist Event at Noosa Springs last night.
This year`s @scbusinessawards finalists gathered with the Mayors of the Sunshine Coast and Noosa, sponsors and judges to celebrate their achievement, connect with peers, and hear from keynote speaker Ian Hopkinson - founder of @madscientistdigital and recognised AI expert - on the future of business innovation in an era of artificial intelligence.
This event marks the countdown to the 30th anniversary Sunshine Coast Business Awards Gala next month! It was so great meeting the other finalists last night and hearing stories of how Sunshine Coast businesses have come to be 🤍
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