Arguably the most important step in any hair care routine, shampoo, low poo or no poo cleanser, whichever you prefer, keeps the hair and scalp healthy and in ultimate condition ensuring it is refreshed, nourished and free from build up from dirt, oils and styling products. Ethical Brand Co offers a comprehensive range of Shampoos and Cleanser to suit every hair type and scalp concern. Hot tip from the experts! Cleanse your hair and scalp twice each time you wash. The first will remove dirt, oils and build up from the hair and scalp while the second thoroughly cleanse the scalp.