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Cleanser
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Organic Moisture Shampoo
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EverEscents Bergamot Shampoo
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EverEscents Fresh Mint Shampoo
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Organic Lavender Shampoo
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Organic Berry Blonde Shampoo
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Organic Rose Shampoo
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Fragrance Free Cleanser
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Organic Remedy Shampoo
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Organic Fragrance Free Shampoo
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Shampoo

Arguably the most important step in any hair care routine, shampoo, low poo or no poo cleanser, whichever you prefer, keeps the hair and scalp healthy and in ultimate condition ensuring it is refreshed, nourished and free from build up from dirt, oils and styling products. Ethical Brand Co offers a comprehensive range of Shampoos and Cleanser to suit every hair type and scalp concern. Hot tip from the experts! Cleanse your hair and scalp twice each time you wash. The first will remove dirt, oils and build up from the hair and scalp while the second thoroughly cleanse the scalp.

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Jul 2

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This July, join millions of people reducing their plastic waste ♻️🤍
Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities. Will you be part of Plastic Free July by pledging to refuse single-use plastics?

You can find out more about Plastic Free July here: @plasticfreejuly

This July, join millions of people reducing their plastic waste ♻️🤍
Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities. Will you be part of Plastic Free July by pledging to refuse single-use plastics?

You can find out more about Plastic Free July here: @plasticfreejuly ...

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Jun 26

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We had the pleasure of hosting Andrea from @krophair at our Head Office this week. Andrea was one of the first EverEscents salon stockists to come on board 18 years ago and she has never looked back. Our team were so excited to hear about the long standing relationship Andrea has with EverEscents, how her business has evolved and of course there were some cheeky tales of our Directors from nearly two decades ago.

Thank you again to Andrea for being an such a loyal stockist and taking the time to share your story with our team 🤍

We had the pleasure of hosting Andrea from @krophair at our Head Office this week. Andrea was one of the first EverEscents salon stockists to come on board 18 years ago and she has never looked back. Our team were so excited to hear about the long standing relationship Andrea has with EverEscents, how her business has evolved and of course there were some cheeky tales of our Directors from nearly two decades ago.

Thank you again to Andrea for being an such a loyal stockist and taking the time to share your story with our team 🤍 ...

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Jun 20

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To our loyal customers,

Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2025.
We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers. Clever Curl’s pricing has not changed since it launched in 2019, and EverEscents has not seen a price increase since 2022.

We invite you to take the opportunity to access our products at their current pricing until July 1st 2025, new pricing will take effect from then onwards.

As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.

We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.

With thanks and gratitude, the Ethical Brand Co Team 🤍 ...

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Jun 16

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World Refill Day is Monday 16th June 💦

Our team is passionate about finding solutions and improving waste reduction. With the increase of single-use plastic polluting our waterways, it is now more important than ever that we do what we can to reduce waste. That is why we have custom designed our EverEscents and Clever Curl bottles to enable you to refill and re-use your bottles rather than disposing and purchasing a whole new product.

Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.
The Refill initiative is solely designed to reduce waste and lessen our impact on the environment by reducing landfill, manufacturing and transportation.

Ask your salon if they offer a Refill Service. For a full list of our official stockist salons check our salon locator page on the Clever Curl and EverEscents websites.

Your conscious decision will make a difference.

World Refill Day is Monday 16th June 💦

Our team is passionate about finding solutions and improving waste reduction. With the increase of single-use plastic polluting our waterways, it is now more important than ever that we do what we can to reduce waste. That is why we have custom designed our EverEscents and Clever Curl bottles to enable you to refill and re-use your bottles rather than disposing and purchasing a whole new product.

Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.
The Refill initiative is solely designed to reduce waste and lessen our impact on the environment by reducing landfill, manufacturing and transportation.

Ask your salon if they offer a Refill Service. For a full list of our official stockist salons check our salon locator page on the Clever Curl and EverEscents websites.

Your conscious decision will make a difference. ...

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Jun 7

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In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste. The team collected items such as abandoned dog poo bags, plastic pegs, cosmetic bottles and micro plastics. We even had one of the smallest members of our team learning how to care for the environment ♻️🌊

World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.

Find out more here @worldoceanday 🪸

In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste. The team collected items such as abandoned dog poo bags, plastic pegs, cosmetic bottles and micro plastics. We even had one of the smallest members of our team learning how to care for the environment ♻️🌊

World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.

Find out more here @worldoceanday 🪸 ...

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Jun 6

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We had the pleasure of hosting our wonderful friends from Southern Salon Supplies, Aotearoa New Zealand at our Head Office this week! Jamie, Jo and their team spent time in our salon, diving deeper into advanced product knowlege as well as hydration and styling techniques.

This particular visit was very special, as we were able to showcase the magic of Clever Curl with our wonderful Pacifica model, Iva!

Iva loves her hair big and beautiful with lots of volume, so we showcased the right products and techniques to create this showstopping look for her.

Thank you so much for taking the time to visit us @southernsalonsupplies !
Stay tuned for more on our wonderful model Iva @moataa_iva ✨

We had the pleasure of hosting our wonderful friends from Southern Salon Supplies, Aotearoa New Zealand at our Head Office this week! Jamie, Jo and their team spent time in our salon, diving deeper into advanced product knowlege as well as hydration and styling techniques.

This particular visit was very special, as we were able to showcase the magic of Clever Curl with our wonderful Pacifica model, Iva!

Iva loves her hair big and beautiful with lots of volume, so we showcased the right products and techniques to create this showstopping look for her.

Thank you so much for taking the time to visit us @southernsalonsupplies !
Stay tuned for more on our wonderful model Iva @moataa_iva ✨ ...

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May 30

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What a privilege to have Lee Muckan at the EBC Head Office to share with us some incredibly important stories and enjoy some damper and a yarn in the spirit of reconciliation week.
We are so grateful for the ongoing work of Lee, the Muckan Family and Undumbi Culture.
Special thanks to our Cultural Engagement Plan team for organising this special morning.

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May 23

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In honour of Australian Made week, we want to know why it’s important to you to buy Australian Made Products? Here is just a few of the reasons our staff value choosing Australian Made.

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May 2

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This week our team attended the Sunshine Butterflies annual Triathlon 🦋🤍 @sunshinebutterflies

We spent the morning cheering on members, staff, students and ourselves as everyone completed accessible triathlon circuit at the Sunshine Butterflies Backyard!

Thank you to the wonderful Sunshine Butterflies team who always plan such incredible events, celebrating inclusion in our community! We are so proud to support the important work you do.

We can’t wait for next year 🦋

This week our team attended the Sunshine Butterflies annual Triathlon 🦋🤍 @sunshinebutterflies

We spent the morning cheering on members, staff, students and ourselves as everyone completed accessible triathlon circuit at the Sunshine Butterflies Backyard!

Thank you to the wonderful Sunshine Butterflies team who always plan such incredible events, celebrating inclusion in our community! We are so proud to support the important work you do.

We can’t wait for next year 🦋 ...

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Apr 17

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We were so happy to host Jessi from Silc Curly Hair here at our in-house Curl Salon this week 🤍

Thank you Jessie for sharing your talents with us and your beautiful clients. Jessi spent two days with our team, building her knowledge and understanding of EverEscents and Clever Curl products and creating curl magic.

What a pleasure to have you Jessi! You can find Jessi in the Gold Coast, QLD at her boutique home salon @silc_curlyhair

We were so happy to host Jessi from Silc Curly Hair here at our in-house Curl Salon this week 🤍

Thank you Jessie for sharing your talents with us and your beautiful clients. Jessi spent two days with our team, building her knowledge and understanding of EverEscents and Clever Curl products and creating curl magic.

What a pleasure to have you Jessi! You can find Jessi in the Gold Coast, QLD at her boutique home salon @silc_curlyhair ...

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Apr 14

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Last week we were lucky enough to have the wonderful Ranee from @jarnell_cut.colour.curl visit us at Head Office. Ranee had a VIP tour of Ethical Brand Co as well as sitting down with our business owners for lunch and a casual chat.

Ranee’s curl friendly salon @jarnell_cut.colour.curl is located in Adelaide, SA. They are all about embracing natural texture and ensuring their client comes first. Be sure to check them out if you’re located in South Australia 🤍 ...

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Apr 2

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The Ethical Brand Co team were honoured to spend the day at Sunshine Coast University Hospital (SCHU) supporting @wishlist 🤍

Wishlist raises funds to support the growing health needs of patients and families on the Sunshine Coast and Gympie region.

Thursday 27th March was Wishlist Giving Day. Wishlist Giving Day provides the opportunity for the local community, patients, health staff and businesses to rally together to support their local hospitals. Ethical Brand Co team members attending to help us raise much-needed funds for vital medical equipment, services, beneficial new research projects and emergency accommodation for patients and their families.

Our team were at SCHU offering EverEscents and Clever Curl goodie bags as well as assisting to raise funds for the telethon.

Donations received on Thursday 27 March 2025 were matched by our generous matching donors! Ethical Brand Co was just one of the incredible matching donors with our directors Julia and Luke donating an incredible $5,000 to Wishlist Giving Day.

Learn more at https://www.wishlist.org.au/ ...

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Mar 31

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After years of bleaching and heat styling I am ready to start embracing my natural hair and restoring its health and shine.

Since switching to EverEscents and Clever Curl Products when I started working for Ethical Brand Co only a few months ago, I have already seen a major improvement in the strength and health of my hair, and I’m so excited to see the transformation continue.

Thank you to our Curl Specialist Liza for giving me my fresh new locks!

Products used include;
Organic Bergamot Shampoo
Organic Sweet Orange Blossom Remedy Treatment
Clever Curl Curl Gel Humid Weather Clever

🤎 Ana ...

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Mar 24

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Today we celebrate a huge achievement at Ethical Brand Co, Bonnie’s 10 year anniversary! 🥳🍾
Bonnie started working at EBC to cover some of Julia’s tasks while she was on maternity leave and never left! From Book Keeper, to Accounts to Admin Manager, Bonnie shines in all areas of her role. Whenever there is a problem Bonnie is always there to offer a solution.
Bonnie, Bon Bon, Bonita you have helped shape EBC into the business it is and we wouldn’t be where we are without you. We can’t wait for many more years to come 🤍 ...

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Mar 21

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Mar 10

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International Women’s Day is celebrated Internationally every year on the 8th March. The world expects diversity, equity and inclusivity: so here we are in the 2020’s. The significant global rise in International Women’s Day activity in every corner of the world - along with the many female focused campaigns and initiatives worldwide means gender is firmly on the agenda.

Ethical Brand Co celebrates all women, now and always and support @internationalwomensday_global #AccelerateAction ...

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Mar 5

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Last week we had the pleasure of hosting Tanya from Peninsular Waves at our head office for a tour and some product education with our Customer Experience Team. Tanya’s salon Peninsular Waves is in Seaford, Victoria and currently stocks Clever Curl, EverEscents and Eco Style Project. We were humbled to know that Tanya left here with broadened knowledge of our products, how to care for textured hair and some product tips and tricks!

Thanks again Tanya for coming to visit us, we loved having you here! @peninsula_waves

Last week we had the pleasure of hosting Tanya from Peninsular Waves at our head office for a tour and some product education with our Customer Experience Team. Tanya’s salon Peninsular Waves is in Seaford, Victoria and currently stocks Clever Curl, EverEscents and Eco Style Project. We were humbled to know that Tanya left here with broadened knowledge of our products, how to care for textured hair and some product tips and tricks!

Thanks again Tanya for coming to visit us, we loved having you here! @peninsula_waves ...

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Mar 3

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Clean Up Australia inspires and mobilises communities to improve and conserve our environment, eliminate litter and end waste.
At Ethical Brand Co we respect the environment we live in and honour the Country on which we get to live, work and play on every day. Today our team spent the morning picking up rubbish around our Head Office and discussing the importance of keeping our beautiful planet clean 🌏 ...

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