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Our Brands

Ethical Brand Co is based on the beautiful Queensland Sunshine Coast with all our products also being manufactured in Australia.

Ethical Brand Co is the home of EverEscents Organic Hair Care, Clever Curl, Eco Style Project and Noosa Naturals. We are a family-owned business who listen to and care about what our customers need. We are driven by providing the best quality products and delivering exceptional customer service, all while respecting and giving back to the environment and communities in which we operate.

We are proud supporters of a number of like-minded charities and affiliates and we are proud to be making a real difference in our communities. These include Camp Quality, Butterfly Foundation, Indigenous Literacy Foundation, Carbon Neutral, The Orangutan Project, Welcome Here, Hair Aid, Reconciliation Australia and more.

The team at Ethical Brand Co acknowledge the traditional custodians of the beautiful land we have the honour of working, living and playing on – the Yinneburra clan of the Gubbi Gubbi people. In partnership with Reconciliation Australia, Ethical Brand Co has developed and implemented a Reflect Reconciliation Action Plan that enables us to take meaningful steps towards living in a just, equitable and reconciled Australia.

We love to be social! You can follow all our brands on Facebook, Instagram and YouTube for helpful tips, tricks and product information and inspiration:

We’d love to hear your thoughts! Your feedback is important to us. Please click the following link to leave us a Google review.

Click here to leave a review.


You can! We source all of our beautiful gift wrap, tags and twine from Earth Greetings. All materials are printed in Australia with vegetable based ink, made from 100% post-consumer waste and Carbon offset by Earth Greetings’ donation to the Yarra Yarra Biodiversity Corridor. Over 10% of profit from every piece of wrapping paper sold is donated to care for native wildlife and restore habitat.

How to dispose:
Wrapping paper can be recycled or home composted.

Our Fair-Trade Hand spun Hemp Variegated Twine is made from 100% hemp, hand dyed and hand spun in a Fair Trade process by artisans located on a river in the village of Bagdha, District Barisal in Bangladesh. Support for this project improves the artisan's standard of living and provides necessary income for their families.

About the Artists:

Journey & My Grandmother’s Country

Natalie Jade is an Australian artist with indigenous (Palawa) roots that express themselves through her artwork. Natalie was born into a family where “paint runs through their veins.” She believes art is a journey of self-discovery and expression. ”The purpose of my art is to create something beautiful that has a vibration through the colour and forms, to uplift others and their surroundings.”

Australian Wildflowers

Artwork by local artist Negin Maddock celebrates the unique beauty and diversity of Australian native flora and fauna. Negin Maddock is an illustrator, surface designer, and printmaker from Sydney, Australia. At university she studied mechanical engineering, and later a PhD in biomedical engineering. Being a scientist, Negin takes a very technical approach to her art making, believing a deep understanding and knowledge of the subject matter are the key to a successful design.

Wildflower Moorland 

Claire Ishino creates joyful artworks inspired by botanical forms, pattern and colour that lift your spirits and fill your home and heart with happiness. Claire’s work is informed by several years she spent living and working in Japan, surrounded by beautiful colours and textures of Japanese washi paper, kimono fabrics, kabuki costumes and woodblock prints. Her works are happy, graphic florals with sometimes surprising colour combinations, clean lines and attention to details reflective of her background in jewellery design.

We are happy to offer flexible payment options including VISA, Mastercard, PayPal, PayPal Pay in 4, Afterpay, and Zip Pay.

You will receive an order confirmation to the email address provided at the time of order. If for any reason you do not receive an order confirmation please call our office on 1300 856 744 during business hours or email and our friendly staff will be able to assist you further.

Depending on the status of your order, we may be able to change or cancel an order for you before it is dispatched. Please call our office on 1300 856 744 during business hours or email to speak with one of our friendly team members and have your order number handy.

Please call our office on 1300 856 744 during business hours or email to speak with one of our friendly team members.

We do! Gift Vouchers are available to purchase from the Gifts and Packs section of our site and can be delivered electronically direct to the recipient. Gift Vouchers are valid for 3 years from the date of purchase.

We offer international shipping to over 190 countries worldwide. Please refer to our Delivery Conditions page for further information.

We are pleased to offer custom designed, great value Gift Packs each Mother’s Day and Christmas season, as well as our annual Black Friday sale event. 

Stay in touch with our socials for the latest promotions, competitions and new product launches.

Enter your promo or coupon code in the “Have a coupon?” section in your cart, and/or your gift voucher code in the “Have a gift card?” section at the checkout.

Yes you can! Just enter each code in the relevant fields and the discount and voucher credit will be applied to your cart total.

We have a well-established network of professional salon stockists right across Australia and New Zealand. Head to our brand pages and enter your Suburb and State in our EverEscents or Clever Curl Salon Locator to find your nearest stockist.

Our Products

Each product page contains detailed information and a category function to the left side of the site to help you easily narrow down your product choices based on you hair type, concern and goals.

You will also find helpful product information across all of our brands’ social media platforms as well as our individual Brand Sites.

Our friendly team is always on call to offer help and advice by phone, email or socials, so please reach out! We’d love to hear from you.

Absolutely! In fact, we encourage it.

Our products are designed to work in perfect synergy with each other to build the perfect hair care routine. That’s why we call them sister brands 👭.

Ethical Brand Co is proud to offer a range of Fragrance Free, low allergen hair and skin products. Both EverEscents and Clever Curl Fragrance Free ranges have been Allergy Certified by Safe Cosmetics Australia.

At Ethical Brand Co we have worked hard to ensure our products are as inclusive as possible, and don’t contain ingredients that could get in the way of healthy, beautiful hair.

We are well researched and educated when it comes to CGM and Curl Friendly products and ingredients, which is why our products do not contain any sulfates, silicones or drying alcohols.

In Australia, certifying bodies require a minimum of 70% Organic ingredients for a product to be Certified Organic.

EverEscents and Clever Curl products well surpass this requirement with EverEscents products containing at least 75% and up to 96% Certified Organic Ingredients, while Clever Curl products contain at least 77.5% and up to 88.7% Certified Organic Ingredients. In most cases, products are 99% naturally derived.

Ethical Brand Co is passionate about reducing the use of toxic chemicals in cosmetics. Choosing to source organic ingredients wherever possible ensures that our botanical plant ingredients are rich in powerful, natural properties and not affected by chemical pesticides.

Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will not ever test our products or ingredients on animals, nor will we ever commission others to do so. 

To show our commitment to ethical and cruelty free manufacturing, Ethical Brand Co have obtained official Cruelty Free accreditation for each and every one of our products from Safe Cosmetics Australia.

To find out more go to

Every product in the Clever Curl, Eco Style Project and Noosa Naturals range is Certified Vegan Friendly by Safe Cosmetics Australia and VegeCert. 

EverEscents Organic Leave-In Moisture contains the ingredient Cera Alba (Certified Organic Beeswax) which is an ethically sourced bee by-product which is collected without causing any harm to bees, however this means it is not classed as strictly vegan.

With the exception of Leave-In Moisture, every EverEscents product is also Vegan Certified by Safe Cosmetics Australia.

Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is also about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, tubes, labels, posters and marketing materials.

To find out if your favourite brands are truly Australian, head to

Absolutely! Ethical Brand Co are passionate about conservation and reducing our impact on the environment through reducing plastic waste. 

We are proud to be one of the first professional Hair Care companies to pioneer and promote the refilling of our products across our Stockist network. Head to our brand pages and enter your Suburb and State in our EverEscents or Clever Curl Salon Locator to find your closest refill salon.

Yes! All of our plastic, aluminum and cardboard packaging is 100% recyclable, and our soft plastics (sample sachets) are recyclable via REDcycle.

Head to to find your closest collection point.

We are so thrilled to announce that after much research, testing and trialing, we are transitioning most of our plastic, refillable, EverEscents and Clever Curl bottles to 100% recycled land waste plastic. 

 Milk bottles to be exact!

 Most EverEscents products are already being manufactured using our new 100% recycled plastic, while the rest of our products continue to transition.

We estimate that the majority of our packaging will be manufactured from 100% recycled plastic from mid 2023.

Along with the transition over to 100% Recycled Plastic, you may see a very small (almost unnoticeable) variation in the colour of our white Clever Curl bottles from time to time.

This is due to the variety of coloured lids (red, blue and green) from the milk bottles which are used to make our packaging.

We believe this is a small price we are willing to pay in order to do the best we can for our precious environment, and of course will not affect the efficacy or performance of the formula in any way.

The Team at Ethical Brand Co wish to thank you, our valued customers who inspire and drive us to continue to be the best we can be, lead the way in eco-conscious manufacturing practices, and do all we can to protect our precious Mother Earth.

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