To our loyal customers,

Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2026.
We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers.

We invite you to take the opportunity to access our products at their current pricing until July 1st 2026, new pricing will take effect from then onwards.

As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.

We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.

With thanks and gratitude, the Ethical Brand Co Team 🤍 ...

In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste.

The team collected items such as cans, microplastics, doggy bags, dog bowl, food scraps and burnt wood which totaled to 4.9kg of rubbish!

World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.

Find out more at @worldoceanday ...

Happy World Ocean Day 🌊

World Ocean Day catalyzes collective action for a healthy ocean and a stable climate, working in collaboration with youth leaders and a wide range of organizations in nearly 200 countries. World Ocean Day belongs to all groups and individuals, collectively, everywhere. It’s about how we can create a better future with an abundant ocean and a stable climate, by working together.

Find out more at @worldoceanday 🪸 ...

The 26th of May marks National Sorry Day and the beginning of National Reconciliation Week. National Sorry Day is a day to remember and acknowledge the mistreatment of First Nations people who were forcibly removed from their families and communities — the Stolen Generations.

It’s a day to pay tribute to their remarkable strength and resilience, and to reflect on how we can contribute to the healing process of our communities.

Today we share our space with Choppy from @undumbi_culture to learn, understand and reflect. We acknowledge the hardship of our first people and why it is incredibly important to open space for generations to come. Thank you Choppy for your honesty, for sharing stories and taking the time to be with our team today. ...

Last week our team attended the @sunshinebutterflies annual Triathlon 🦋🤍

We spent the morning cheering on members, staff, students and ourselves as everyone completed accessible triathlon circuit at the Sunshine Butterflies Backyard!

Thank you to the wonderful Sunshine Butterflies team who always plan such incredible events, celebrating inclusion in our community! We are so proud to support the important work you do.

We can’t wait for next year 🦋 ...

A big congratulations to the amazing Tiarna for 14 years of service - what an achievement!

How amazing are these two images, the first is Jasmine Charters (EBC Founders eldest daughter) with Tiarna during her first haircut in 2012. The second image is Jasmine and Tiarna last week in our Warehouse. The same cape, same people, different warehouse and a lifetime of memories in-between.

Tiarna is now Jasmine`s mentor at Ethical Brand Co while she completes her Certificate 3 in Business.
We couldn`t be more proud to see our first full-time team member now teaching the younger generation, what a way to empower women in this business.

Congratulations again Tiarna, can`t wait to see what the future brings for you 🤍🙌 ...

This week we held a Book Swap in support of the @indigenousliteracyfoundation 📚

Our team members brought in their most loved books, children’s books, books already read and feel someone else would benefit from, books that have accidentally bought twice or ones that they have been meaning to read for years! Over lunch times, we swapped, shared and donated to give back.

The Indigenous Literacy Foundation`s Great Book Swap is a simple and meaningful way for your businesses and communities to celebrate reading while helping gift culturally relevant books to children in remote Communities across Australia. In remote and very remote Communities, access to books can be limited, and these book swaps helps put new books directly into kids’ hands 🤍 ...