Unlock your best curls yet with Clever Curl’s essential accessories
Caring for your curls is an art form, and at Clever Curl, we’re dedicated to providing you with the tools to enhance and celebrate your
August 23, 2024
Welcome to Ethical Brand Co, the official home of
EverEscents Organic Hair Care, Eco Style Project, Clever Curl
and Noosa Naturals
Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.
Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.
Ethical Brand Co is your supplier of something special.
A New Chapter in the EverEscents Organic Hair Care Story
Inspired by the natural beauty of our Earth’s textures, scenery, and terrain, in our 18th year, EverEscents moves into its own with a luxurious new look and feel.
The same premium quality formulas you know and trust, with a renewed visual to work in perfect harmony with our ever-evolving environment.
Shop By Brand
Shop By Category
Shop By Hair and Scalp
Shop By Brand
Shop By Category
Shop By Hair and Scalp
Our Brands
Noosa Naturals - Loved by Skin
Clever Curl – A Curl’s Best Friend
EverEscents – Pure Organic Australian
Eco Style Project - Your Future is Flawless
Why Choose Ethical Brand Co?
We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.
Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.
Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.
What Customers Are Saying
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Follow Us On Instagram
Ethical Brand Co`s Black Friday Sale is finally here!
20% OFF site wide @noosa_naturals @everescents_organic_haircare @eco_style_project @clever_curl 🖤
No code needed!
Tap the link in our bio to stock up on your favorites (and try something new) for less!
While Stocks Last, order limits may apply. Sale excludes Gift Packs. No rainchecks.
@ausmusictshirtday is a day to celebrate Aussie music and raise urgently needed funds for music workers.
Our Ethical Brand Co Team came dressed in their favourite Aussie Band shirts to support this great cause.
Today and everyday we’re supporting
@caelwhip
@padretheband
@missyhigginsmusic
@fanningdempseynp
@thechatslovebeer
@thewiggles
@icehouseband
@grinspoon_band
@kingstingrayband
@powderfinger_bandofficial
One of our Directors Luke visited the lovely Charmaine of @hair_x_charmaine yesterday 🤍
The talented Charmaine has recently opened her first, very own salon! What a huge accomplishment and such a blessing to the Sunshine Coast to have a salon dedicated to all things curly.
Visit @hair_x_charmaine in Buderim for all of your @everescents_organic_haircare and @clever_curl needs ➿
Something big is coming... Can you guess what it is? 😉🖤
Stay tuned and keep your eyes peeled, you won’t want to miss this! ⭐
Midnight 28/11 - Midnight 2/12
We’re looking for an experienced Employee Relations & HR Business Partner to join our team at Ethical Brand Co in Coolum Beach!
If you have a strong background in people management, excellent communication skills, and a passion for ethical and sustainable business practices, we want to hear from you!
This is a full-time role perfect for someone eager to make an impact in a supportive, values-driven team. Apply now via our Careers link in bio! 🤍
It is officially National Recycling Week and we are here today to show you some of the ways that we do our part everyday! 🤝
What are you going to do this week to make a difference? Comment below! 😊🤍
Some of our wonderful team members organised a clothes swap just in time for the start of National Recycling Week! Any clothes not finding their new homes today will be donated to local shelters and op shops 🤍
A great way to introduce a more sustainable lifestyle is by hosting a clothes swap or simply shopping second hand! With such an increase in fast fashion these days we forget the importance of longevity and good quality clothes! Op shops and markets are a great way to find beautiful pieces for less and usually much more unique ♻️
How are you celebrating National Recycling Week?
Last week we had the pleasure of boarding the incredible 116 year old Saltwater Eco Tour yacht for the afternoon!
Saltwater Eco Tours forges a deeper connection to Australian`s Indigenous culture through a unique marine experience on board a beautifully restored, heritage-listed vessel 🌊
We spent the afternoon on the waterways of Mooloolaba, Gubbi Gubbi/ Kabi Kabi Country enjoying a 6 course menu of delicious, native-infused foods, while learning more about the history, ecology and sustainability of the yacht and area.
Thank you so much @saltwaterecotours for having us!
Learn more about the tours they offer via their instagram 🤍
What a magical morning at the Walk in Wings event! On October 11th, we joined Sunshine Butterflies to celebrate inclusivity and community spirit along the beautiful Noosa River! 🦋
From colorful butterfly wings to an amazing sea of participants, it was heartwarming to see everyone come together to break down barriers and uplift our friends with disabilities. Thank you to all the wonderful teams, volunteers, and supporters who made this day possible!
Let’s continue to embrace our differences and create a community where everyone can thrive. Together, we can make a difference! 💪🤍
A huge happy 5 years to our wonderful Alexis! Alexis started with us just after the launch of Clever Curl! Beginning in Admin, she was quickly needed in our Sales and Marketing and is now our Marketing Manager 🤍 Alexis is the definition of a team player; her creative ideas, selfless attitude, and contagious laugh have not only inspired us but have also played a vital role in our growth and success. We’re so grateful to have her on our team... Here’s to many more 🥂
Repost from our friends @sunshinebutterflies 🦋
We are excited to announce @ethicalbrandco as one of our 2024 Walk In Wings Corporate Partners!🦋💜
Ethical Brand Co is the owner and manufacturer of EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals. Four amazing hair and skin care brands changing the way we look at the modern approach to professional personal care products. The Ethical Brand Co headquarters is nestled in the tranquil surrounds of the Sunshine Coast.
Ethical Brand Co are passionate about the environment and all their products are produced with responsible and eco-friendly business practices. Their products are meticulously designed by combining the latest advancements in safe ingredients with innovative manufacturing techniques, hand-crafted to create uncompromising quality. All products are Certified Australian Made and Owned and Cruelty Free. Ethical Brand Co is your supplier of something special!
We are so excited to have Ethical Brand Co. onboard for our 2024 Walk In Wings.
You will have the chance to meet the beautiful people behind Ethical Brand Co at our upcoming Walk In Wings!
Join us on Friday 11th October from 6am at the Noosa River.
To find out more and to register, follow the link in our bio.
#walkinwings #sunshinebutterflies #walkforawareness
Happy Father’s Day to all the amazing Dads out there and to our team members Luke, Wade, Steve and Jason🌟 Today, we celebrate the dedication, strength, and love that fathers and father figures bring into our lives. At Ethical Brand Co we appreciate the hard work and commitment of every Dad on our team and beyond. Thank you for being a source of inspiration and support. Enjoy your special day!
This week we spent Tuesday and Thursday afternoon doing some very fun team building at Red Lock Escape Rooms in Maroochydore! We highly recommend doing these escape rooms as we all had the best time and the team work was taken to the next level 😂🤍
A massive happy 5 year anniversary to our wonderful Amy 🤍
Amy is such an important part of Ethical Brand Co, an amazing person and a dear friend. Amy started off at just 21 in our Admin department and is now our IT and Systems Manager! She makes sure everything is running smoothly, introducing innovative changes and is also our ergonomic queen 😆
Thank you for everything Amy, here’s to many more 🥂
It’s team lolly salad time! Did we pick your favourite lollies? Comment below 🤣🤍
#lollysalad #candysalad #trend #funny #explore #insta #instagood #ethicalbrandco
Chef Hayley reporting for duty 👩🍳🫡
Hayley’s Kangaroo Stew was such a hit we couldn’t keep the recipe to ourselves!
Below are the ingredients but no measurements because our girl is an ~intuitive~ measurer 😆
- Kangaroo Tail
- Ghee
- Paprika
- Beef Bone Broth
- Water
- Beef Stock
- Carrot
- Parsnip
- Onion
- Canned Tomatoes
Happy cooking 🍅🥕🧅
Yesterday we celebrated NAIDOC week with our friends Macka, Lee-Samuel and the incredible Undumbi dancers @undumbidancers @undumbi_culture 🤍
We spent the morning watching incredible story-telling through dance and indulging in some amazing First Nation delicacies.
Thank you so much to the Undumbi Dancers for celebrating and connecting with us. The team here at Ethical Brand Co are so grateful to be able to celebrate NAIDOC week in this special way.
Also a big thank you to our RAP working group team for organising, and to our team members who cooked us such delicious food!
It’s Plastic Free July ♻️ Keep watching to see what the team is giving up! @plasticfreejuly #plasticfreejuly
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Plastic Free July – Simplifying the low-tox lifestyle
Committing to minimising your plastic waste can be a daunting prospect. There’s no doubt we all love the ease and efficiency of packaged and disposable
July 10, 2024
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