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Welcome to the official home of
EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals

Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.

Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.

Ethical Brand Co is your supplier of something special. 

A New Chapter in the EverEscents Organic Hair Care Story

Inspired by the natural beauty of our Earth’s textures, scenery, and terrain, in our 18th year, EverEscents moves into its own with a luxurious new look and feel.

The same premium quality formulas you know and trust, with a renewed visual to work in perfect harmony with our ever-evolving environment.

Our Brands

Noosa Naturals - Loved by Skin

Clever Curl – A Curl’s Best Friend

EverEscents Organic Hair care

EverEscents – Pure Organic Australian

Eco Style Project - Your Future is Flawless

Why Choose Ethical Brand Co?

We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.

Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.

Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.

What Customers Are Saying

Belinda Diamond
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Just switched to these products, game changer. My curls have never been so good.
Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
Jane Amanda Dalton
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Will never use anything else now ! Love it 😍
Melissa Jaques
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Best products ever my clients are loving them 👏👏👏❤️❤️❤️❤️🙌🙌🙌🙌
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Follow Us On Instagram

🌈 Celebrating Pride Month with open hearts and open minds! At Ethical Brand Co we proudly stand with the LGBTQIA+ community, embracing diversity, acceptance, and love in all its forms. As we honour the vibrant history of Pride Month, commemorating the Stonewall Riots of 1969 and the ongoing fight for equality, our team reaffirms our commitment to support and welcome everyone, creating a safe and inclusive space for all as members of the Welcome Here Project. Let’s continue spreading joy, empowerment, and the colourful beauty of individuality. Happy Pride! 🏳️‍🌈 #PrideMonth #WelcomeHereProject ...

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It`s World Ocean Day 🌊
This is an important day for us at Ethical Brand Co as we strive towards providing products with the utmost respect for our environment. The 2024 World Ocean Day action theme is "Catalysing Action for Our Ocean & Climate. By growing the movement through transformative collaboration, we aim to create a healthy blue planet and a more just, equitable and sustainable society. "

We can use today to remember to make sustainable choices in our daily lives, supporting businesses and charities helping to improve our environment and making sure to pick up that piece of rubbish when we are enjoying our walk along our beautiful Aussie beaches!

Amazing animation by our in-house Graphic Artist Damon. Find him on Facebook Damon The Artist.
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National Reconciliation Week 2024 🖤💛❤️
Yesterday we had the pleasure of having @leemuckan & @undumbi_culture join us in celebrating National Reconciliation Week. We hold dearly our friendship with the Muckan family and are constantly left with a greater understanding on First Nation’s history and cultural practices and the importance of continuing to share this knowledge.

The team at Ethical Brand Co acknowledge the traditional custodians of the beautiful land we have the honour of working, living and playing on - the Yinneburra clan of the Kabi Kabi people.

We acknowledge their loss of life, land & livelihood; the displacement of children, family & community; the fragmentation of identity & history. We are proud supporters of Reconciliation Australia and the work they do to educate the community and strengthen the relationships between Aboriginal & Torres Strait Islander people and non-Indigenous Australians.

Ethical Brand Co has developed and implemented a Reflect Reconciliation Action Plan that enables us to take meaningful steps towards living in a just, equitable and reconciled Australia.

Learn more via our website.
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If you didn`t know (where have you been 😆) we have added Kakadu Plum to the incredible line up of ingredients in Glow Getter ✨
After learning the skin-changing benefits of Kakadu Plum, we are absolutely remembering to reapply our Glow Getter... The more the better 😍
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Last night, Julia and Alexis from our RAP Working Group were honoured to attend the Sunshine Coast National Reconciliation Week 2024 Launch event at Tribal Link on Jinibara Country.

Our team (and their little ones) enjoyed the evening connecting with our Elders, Council Members and community, gathered together in the spirit of reconciliation.

Thank you to Kerry and the team at Tribal Link for welcoming us all on your beautiful country, and for sharing your heartfelt stories and hopes for a reconciled Australia.
@reconciliationaus #reconciliationweek #nowmorethanever
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To wrap up our Australian Made Week celebrations, we asked the team why they think it’s important to support Australian Made!

We hope after this week you have had a second glance for that Australian Made logo on your products, followed a couple more amazing local businesses and will continue to support Aussie families 🦘
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What a special day spent today with Kabi Kabi Elder Uncle Tais and his son Lee-Samuel! 😊

Our entire team here at Ethical Brand Co spent the day being shown around Uncle Tais` property on a guided Walk on Country, hand painting message sticks, practicing our Boomerang throws and learning all about their hand crafted tools 🤍

Thank you so much to Uncle Tais` and Lee-Samuel for sharing your knowledge with us, it`s safe to say it was an unforgettable experience for all!
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#AustralianMadeWeek 🦘

Being Australian Made also means supporting Australian Made, so why not look local?

Supporting local not only means knowing exactly where your money goes, but knowing that by choosing that business, you are changing lives of hard working Australians!
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It’s Australian Made Week!
Each year, we come together to celebrate Australian makers and growers 🦘
Ethical Brand Co is proud to be Australian Made and Owned, and a supporter of Aussie Made suppliers and services in all areas of our business.

Today, we asked the Ethical Brand Co team if they know how to identify if a business is actually certified Australian Made.

Knowing which business or service is genuinely Aussie helps us know we are supporting local! This is also great for Aussie businesses to be aware of, as the green and gold logo is the only registered trademark for country of origin branding!
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No truer words have been written ☀️😌 @noosa_naturals_ ...

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We absolutely love seeing our amazing stockist displays 😍 The wonderful Shanae at @__studio.bohemia__ is fully stocked with @everescents_organic_haircare @clever_curl & @eco_style_project 🤍

Check out the space in Rockhampton, Queensland!
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Ethical Brand Co is wishing you a wonderful Easter full of love and laughter 🤍 ...

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