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Inspired by you.

Welcome to the official home of
EverEscents Organic Hair Care,
Eco Style Project and
Clever Curl

Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.

Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.

Ethical Brand Co is your supplier of something special. 

Our Brands

Clever Curl – A Curl’s Best Friend

EverEscents – Borne By Nature

Eco Style Project - Your Future is Flawless

Why Choose Ethical Brand Co?

We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.

Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.

Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.

What Customers Are Saying

Belinda Diamond
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Just switched to these products, game changer. My curls have never been so good.
Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
Jane Amanda Dalton
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Will never use anything else now ! Love it 😍
Melissa Jaques
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Best products ever my clients are loving them 👏👏👏❤️❤️❤️❤️🙌🙌🙌🙌

Follow Us On Instagram

More curl magic created by 🪄 @adonai_hairandbeauty

Here’s your Monday reminder to hydrate your curls 🌞🌿 @clever_curl

Dreamy @everescents_organic_haircare line up at @evaorganicau 😍🌈 ...

Ladies, we know that secretly we all strive for fuller, shinier more voluminous hair
I’m here to tell you I know the secret ...
Using our @everescents_organic_haircare weightless formulas infused with Organic Pink Grapefruit Oil you will not only have hydrated healthy hair, you will also hold the easiest handbag sized product for refreshing on the go!
These 2 go together like tequila and lime...I can guarantee that the best cocktail you mix today isn’t going to be the kind that gives you a hangover 🍈🍸

Meet Lilliahna 🧡

Lilliahna is an EverEscents model, friend and local Sunshine Coast girl.

Lilliahna loves to use the Cinnamon and Patchouli Moisture range to thoroughly nourish, rehydrate and revitalise her curls.

This range contains a high moisture content enhanced by Lexfeel Natural (a natural castor oil emollient), Aloe Vera and Glycerin.

Gorgeously moisturising and extremely popular within the curl community! Who else loves our Moisture range?!


@skye_littlebirdiehairco making our violet dreams come true ⚡️

Be sure to pop into @littlebirdiehairco for all your @everescents_organic_haircare needs 💚

Meet Lily ✨💜

Lily is a @clever_curl model, curlfriend and one of our warehouse warriors.

Lily has a big, beautiful soul with fiery red waves that would stop anyone in their tracks!

We love Lily’s bright bubbly energy that she brings into every room, she inspires our team to always smile and stay positive.

Watch this space for information on Lily and her Clever Curl routine.

#watchthisspace #inspiredbyyou

Our cute compact size Curl Treatment - ultra nourishing for all hair types 💜

#compact #clevercurl #funsize #curlyproducts #curls #coils #waves #veganfriendlyproducts #nottestedonanimals #ausmade

Beautiful work by @lunasolcaravan 💫✨

Using @everescents_organic_haircare 🤍

@everescents_organic_haircare Signature Series Certified Organic Essential Oils offer an extra level of luxury to your salon. From the basin to the home and beyond, clients will love the premium experience of customised treatments and signature salon blends to uplift, inspire, relax and rejuvenate.

The rising popularity of essential oils in the Australian market combined with the Certified Organic quality of EverEscents' Essential Oils will bring a new and diverse opportunity to your salon.

Contact us to learn more about how you can introduce Essential Oils in your salon 💚

They shall grow not old,
As we that are left grow old,
Age shall not weary them,
Nor the years condemn.
At the going down of the sun,
And in the morning,
We will remember them.

🌷Lest We Forget 🌷


Incredible work by @baileyblackco_taylor using @eco_style_project 🧨🧨🧨 ...

We absolutely love the amazing Cherry Bomb’s work..

Look at these incredible curls and show stopping colour! 💚

More To Explore

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