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Inspired by you.

Welcome to the official home of
EverEscents Organic Hair Care,
Eco Style Project and
Clever Curl

Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.

Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.

Ethical Brand Co is your supplier of something special. 

Our Brands

Clever Curl – A Curl’s Best Friend

EverEscents – Borne By Nature

Eco Style Project - Your Future is Flawless

Why Choose Ethical Brand Co?

We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.

Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.

Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.

What Customers Are Saying

Belinda Diamond
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Just switched to these products, game changer. My curls have never been so good.
Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
Jane Amanda Dalton
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Will never use anything else now ! Love it 😍
Melissa Jaques
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Best products ever my clients are loving them 👏👏👏❤️❤️❤️❤️🙌🙌🙌🙌

Follow Us On Instagram

Gorgeous messy pony by @hair.with.melissa @hairicome_ using @eco_style_project 💕 ...

Meet Kat 🌻✨

Kat is an EverEscents Organic Hair Care ambassador, wellness coach and a good friend to the EverEscents team.

Kat uses the Fragrance Free range as it is a great every day range designed to keep the balance in all hair types. Kat can customise her wash days by adding our beautiful Essential Oils to this range 🍋



This versatile @eco_style_project styler provides medium hold whilst offering smooth control, perfect for finishing and adding definition. Great for short textured hairstyles and those looking for a subtle shine finish!

This little beauty is also a must have for working with up-styling, keeping those amazing styles in place all day long ⚡️


Now available in the super handy 100ml size – it’s never been easier to take Wonderfoam on the go!

Just like her Compact Curlfriends this 100ml Wonderfoam is designed to trial, tweak and travel and is also refillable!

This little cutie is available now from your local salon stockist.

Head to our stockist locator page on the @clever_curl website to find your nearest retailer! 💜

Selecting the right @clever_curl products for you will allow your curls to become healthy, hydrated and the happiest they have ever been.

Click the link in our bio to read all about our Clever Curl range and which products are best suited for you! 💜

Meet Grazi ✨

Grazi is a @clever_curl model, curlfriend and CC customer.

Our in house curl specialists had the pleasure of hydrating and styling Grazi’s curls on the day of the photo shoot.

It was an absolute pleasure working with Grazi and her gorgeous curls!

Watch this space for more info on Grazi’s wash day routine 💜


Have you checked out @everescents_organic_haircare Signature Series Certified Organic Essential Oils? 🍃

They are 100% Certified Organic by ACO, Vegan Friendly and Cruelty Free 💚

Goodbye to 2021 and a big hello and welcome to 2022!

The entire team here at Ethical Brand Co wish all of our beautiful stockists and customers a successful and exciting year ahead and we look forward to continuing to provide you with all of your favourite Organic, Australian and Ethical products! Ethical Brand Co is the home to EverEscents Organic Hair Care, Clever Curl and Eco Style Project, three amazing hair care brands changing the way we look at the modern approach to professional hair care products. Watch this space for exciting things to happen in 2022!

Those who are familiar with EverEscents Organic Hair Care Essential Oils will be well versed in the endless ways we can fragrance our skin care, use them topically, to clean our home, and to create diffuser ambient moods. There are literally endless ways that oils can be used!

One popular way to use EverEscents Signature Series Essential Oils is to pop a few drops into your bath to create a relaxing and beautifully fragranced night time ritual ✨🛁🌙

Meet the Ethical Brand Co Sales and Marketing Team – The creatives! This super talented bunch are responsible for looking after our valued salon stockists, coordinating our social media platforms and working on project development. Each bringing their own modern and energetic edge to the Sales and Marketing team. These guys are super passionate about all of the brands we have here at Ethical Brand Co and are always working on something new and exciting to bring to the market!! Stay tuned for exciting things set to happen in 2022! ...

How amazing is this work by @ayloulahairdesign?!

Jess is located on the Sunny Coast, QLD and has worked with us a lot in the past!

When purchasing Eco Style Project products, you are purchasing products that are manufactured in Australia and are 100% Australian Made and Owned. This is our guarantee to you ✨

🌟 Happy New Year 🌟

May 2022 be an extraordinary one! ❤

Meet the Ethical Brand Co Admin Team – The team who keep the cogs turning and process your orders in a super speedy fashion! A diverse group of ladies who each bring their own talents and experienced skill sets to the Ethical Brand Co team. Affectionately known as our “Customer Service Champions”, they each do a fantastic job taking and invoicing salon orders, assisting customers at the Ethical Brand Co HQ and answering the phones with a smile on their faces! ...

We are absolutely loving this cute blonde bob ✨

Created by @52hairco_ using EverEscents Organic Hair Care 💚

Meet the Ethical Brand Co Warehouse - The team that ensure all your beautiful products are shipped out quickly and efficiently and all with a big smile on their faces! These guys have amazing attention to detail and their precision is second to none, they love to have fun and you can be sure there is always some awesome tunes pumping in the Warehouse! ...

We wish you a very Merry Christmas, from our family to yours.
Thank you for your continued support through what has been another challenging year. We are so proud to be your Australia, family-owned hair care provider🌟

This Christmas wreath has been lovingly decorated using the fingerprints of our own team members here at Ethical Brand Co, we hope you love it as much as we do ❤🎄

From our family to yours, we are wishing you a safe and happy festive season. Thank you for your continued support and we look forward to seeing you in 2022!

Love the Ethical Brand Co team 🤍🖤

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