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Inspired by the natural beauty of our Earth’s textures, scenery, and terrain, in our 18th year, EverEscents moves into its own with a luxurious new look and feel.

The same premium quality formulas you know and trust, with a renewed visual to work in perfect harmony with our ever-evolving environment.

April 2024 – Due to severe weather and flooding throughout the WA rail network, all orders going to WA will be delayed by up to 3 weeks. The express post network is not affected, so if you need your order promptly, please consider selecting express shipping at checkout. We apologise for the inconvenience caused however this delay is out of our control, Australia Post are doing all they can to get parcels moving again. 

Welcome to the official home of
EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals

Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.

Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.

Ethical Brand Co is your supplier of something special. 

Our Brands

Noosa Naturals - Loved by Skin

Clever Curl – A Curl’s Best Friend

EverEscents Organic Hair care

EverEscents – Pure Organic Australian

Eco Style Project - Your Future is Flawless

Why Choose Ethical Brand Co?

We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.

Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.

Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.

What Customers Are Saying

Belinda Diamond
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Just switched to these products, game changer. My curls have never been so good.
Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
Jane Amanda Dalton
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Will never use anything else now ! Love it 😍
Melissa Jaques
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Best products ever my clients are loving them 👏👏👏❤️❤️❤️❤️🙌🙌🙌🙌
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Follow Us On Instagram

No truer words have been written ☀️😌 @noosa_naturals_ ...

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We absolutely love seeing our amazing stockist displays 😍 The wonderful Shanae at @__studio.bohemia__ is fully stocked with @everescents_organic_haircare @clever_curl & @eco_style_project 🤍

Check out the space in Rockhampton, Queensland!
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Ethical Brand Co is wishing you a wonderful Easter full of love and laughter 🤍 ...

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Did you know that we have a beautiful shopfront at our HQ in Coolum Beach?

Our shopfront is a place for all to pop in and talk to our friendly team about all things Ethical Brand Co. We can offer personalised advice and love a chat 🤍

Find us at 1/33 Access Crescent, Coolum Beach from 8am - 4:30pm weekdays. Can’t wait to see you!
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Ethical Brand Co will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.

We are joining a worldwide community who together support action on climate change.

Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏
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Happy International Women`s Day from Ethical Brand Co 🤍

Today and always we recognise the mothers, sisters, coworkers, friends and kind smiles who are a part of our lives. This years theme #InspireInclusion calls us to take action to create spaces that are safe from bias, stereotypes and discrimination.

Use today as a reminder to celebrate and express gratitude to the women in your life 🤍✨
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We HAD to jump on this trend 😂 If you can’t tell... working at Ethical Brand Co definitely has it’s perks! ...

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It’s feel good Feb! 🥰

This month we are taking the time to think about the little things we can do or say to makes others around us feel good this February. Whether that’s doing a nice gesture or simply asking your friend or colleague how they are doing today. We asked our team what is something they would do to make their friends, family or even a stranger feel good this February and this is what they said...

What is something you would do? ⭐
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Our new and improved Glow Getter is a game changer 👏
This new formula is packed with even more skin-loving botanicals, including Australian Native Kakadu Plum.

Kakadu Plum is the most Vitamin C rich natural ingredient there is, making it fantastic at brightening the skin and giving you that youthful glow ✨ Australian Native Kakadu Plum has been used for medicinal purposes by First Nation`s peoples for centuries due to its antibiotic and anti-inflammatory properties.

Along with the other incredible botanicals in Glow Getter, your skin will be left feeling bright, even, calm and GLOWY 🧡

Shop Glow Getter now for only $29.95 via the link in our bio!
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Just a few of the incredible ingredients found in Sun Visor ☀️

Take the leap and try Sun Visor and see the amazing things that will happen to your skin! This is MUCH more than just sunscreen...

Shop for only $29.95 via the link in our bio.
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In December of 2022, Damon came to Ethical Brand Co as a member of Here Now Next. An organisation helping young adults with disabilities attend work experience and find employment. Damon spent a month of work experience with us working on a variety of Graphic Design projects. We quickly saw how talented Damon is and how fast and attentive he is with his work.

Damon is now an official Ethical Brand Co Team member working in the Marketing Department creating beautiful illustrations you will see in this video and across our social media platforms 🤍

You can check out Damon’s incredible artwork on Facebook under Damon The Artist ⭐️
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Noosa Naturals is proudly Australian Made and Owned, formulated right here in Queensland 🧡🦘

Feel free to pop in to our Coolum Shopfront to chat to our friendly team members about all things Noosa Naturals! We are open 8 - 4:30pm Monday to Friday and would love for you to visit ✨
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Now that`s some serious volume 👏😍 This beautiful, voluminous style was created by the talented Keely @pinned_hair

Keely is an accomplished, award winning bridal and event stylist located in Far North Queensland. Keely offers mobile bridal hair services and would love to travel to you! Keely has styled bridal hair all over Far North Queensland, South East Queensland, and all the down to New South Wales.

Keely uses Eco Style Project products to ensure her client`s styles last on their special day 🩷
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Happy New Year from the Ethical brand Co team 🤍⭐

This artwork was created by our in-house Graphic Artist Damon. Find him on Facebook - Damon The Artist ✨
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