Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Heartwarming moment seeing @hair_x_charmaine giving little curlies confidence with their curls 🥹
Seeing little curlies light up when they see their curls cared for and celebrated from a young age is so important.
Char styled Willow’s hair using Clever Curl Curl Cream and Clever Curl Humid Weather Gel.
📍 You can find Hair by Char in Buderim, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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Has your little one had a curl cut before?
Having a regular curl cut isn`t just about keeping the shape, they help keep curls healthy and defined as they grow.
Our Clever Curl in-house salon is taking bookings for junior curl sessions, available for children ages from 5 years at our Head Office in Coolum Beach.
During this specialised service, children receive a curl by curl cut along with a basin hydration and styling session. Not only is this wonderful to treat your kids curls, it is also an education opportunity for the child and parent on how to care for their curls at home
Please give us a call to enquire 1300 856 744 💜
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Thank you 25,000 times!
We appreciate each and every curly heart that beats for us today and everyday! You are the ones who motivate us to always seek the best in quality, innovation, and technology to deliver exceptional curly hair products for everyday people.
We thank you for joining us on this journey and for being such an integral part of the beloved Curly Community! 💜
To celebrate this special milestone, we are having a GIVEAWAY with the chance to win 5 Clever Curl products of your choice!
Simply follow the directions below to enter.
➰ Like & share this post to your story
➰ Tag a curly friend in the comments
➰ Make sure you are following @clever_curl
Winner to be announced on our story, and messaged directly by Clever Curl. Competition ends on the 2nd February 2026.
Best of luck curlies ✨
This giveaway is in no way endorsed by Instagram. Please be aware of fake accounts. We will never ask you for your credit card details.
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No more sacrificing the health of your curls to maintain a bright blonde or a clean and radiant silver 💜
From coloured hair to natural shades of blonde, silver and grey, Clever Curl Blonde Curl Treatment is here to rid any unwanted brassy or yellow tones while providing maximum moisture and hydration.
Featuring our signature Organic Aloe Vera and natural pigments derived from Red Sweet Potato and Blue Gardenia Berries, there’s never been a gentler toner for curls. This product was designed for all hair types, from waves all the way through to afro/tight texture and is 100% CG approved.
Find the Blonde Curl Treatment at your nearest Clever Curl Salon Stockist by visiting our Salon Stockist Locator on our website.
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Meet your Clever Curl Educators...
With more than 40 years’ experience as a Hairdresser, Salon Owner and Wholesaler, Leah brings a broad range of education expertise in supporting professionals across the full industry spectrum. Lead Educator David has been in the business of hair for more than 25 years and has a passion is to share his skills, knowledge and inspiration to empower you to take charge of your own curl journey. With a decade of professional experience in the hairdressing industry, Pepa is dedicated to promoting hair diversity and inclusion and specialises in enhancing waves, curls, and coils, ensuring each client’s unique beauty shines through.
Swipe through to learn more about their backgrounds, what they love about curl education, why 2026 is such a defining year for the industry, and their favourite Clever Curl products 💜
Our expert Education Team are coming to a city near you. Spaces are strictly limited so book without delay to secure your spot. Visit our website at https://www.clevercurl.com.au/education/ to book now!
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Defined curls by @natalie.sohaircutters using Clever Curl 💜
To achieve these results, Natalie used the following Clever Curl products:
➰ Clever Curl Cleanser
➰ Clever Curl Rich Conditioner
➰ Clever Curl Curl Cream
➰ Clever Curl Dry Weather Gel
📍You can find Natalie at @sohaircutters in Clifton Hill, Victoria.
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Knowledge is power, collaboration is key.
Beginning in 2020, our Textured Hair Education Courses were created to give confidence, understanding and knowledge to hairdressers across Australia and New Zealand to say YES to any hair type that walks through their salon door.
Since then, we have an experienced team of Clever Curl Educators who are passionate about supporting hairdressers to be the best they can be. If you’re interested about broadening your knowledge and understanding for curly hair, book in for one of our many education classes.
Spaces are strictly limited so book without delay to secure your spot.
Visit our website at https://www.clevercurl.com.au/education/ to book now!
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We are loving the results of Curlfriend Lavinia mastering her Clever Curl routine at home.
Our team absolutely love seeing your results at home so please feel free to tag us or send us a direct message if you’re happy to share 💜
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Sensitive scalp? Fragrance not your friend? You’re not alone 💜
Fragrance sensitivity can show up as itchiness, irritation, flakes or flare-ups and when your scalp is compromised, your curls feel it too. That’s why we created the Clever Curl Fragrance Free Range: a low-allergen, fragrance-free option designed to support scalp health without compromising hydration or curl performance.
In our latest blog, we break down:
➰ Who fragrance free is best for
➰ How it supports sensitive scalps & curls
➰ FAQs around hydration, CGM approval & ingredients
➰ How to customise your routine if you still love a subtle scent
Head to our website to read the full blog and discover if Fragrance Free is right for your curls.
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This smile says it all 🥰
Beautiful curl cut and styling by @taylor_hairbyphd using the following Clever Curl products:
➰ Clever Curl Cleanser
➰ Clever Curl Rich Conditioner
➰ Clever Curl Curl Cream
➰ Clever Curl Humid Weather Gel
📍 You can find Taylor at @hairbyphd_carlingford in Carlingford, Sydney. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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Proof you don’t need a full bathroom to have a great curl day 💜
Izzy’s go-to post-beach routine using Clever Curl Compacts:
➿ Cleanser
➿ Light Conditioner
➿ Wonderfoam
➿ Humid Weather Gel
Lightweight, hydrating, and perfect for styling on the move.
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Treat your curls at the Ethical Hair Co Salon 💜
The new year is the perfect time to reconnect with your natural texture and give your curls the care they deserve! The Ethical Hair Co philosophy is to embrace your best, natural self and to create simple, effective and personalised solutions to all curly hair goals and needs.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
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Happy New Year 🎇
We are so excited for another amazing year!
What are your goals for 2025? We hope `loving and embracing my natural hair` is at the top of your list 💜
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Aloe Vera is a miracle worder for textured hair 🌿
As curly, textured hair can often feel dry, aloe vera accentuates natural curls with potent, natural hydrating properties. The humectant properties in this wonder plant help the hair to retain water so that locks stay shiny and hydrated.
The chemical composition of aloe vera is similar to the hair’s own natural protein, Keratin. This helps in easier absorption of the aloe vera gel and allows deep conditioning to occur.
Aloe Vera is the first ingredient in every single product in the Clever Curl Range, making it the healthiest choice for your scalp and hair 💜
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This beautiful transformation was created by the talented @hair.bykristylee 💜
Kristy focused on maximum hydration and removing the old colour from her client’s ends with a fresh curly cut.
Kristy used the following products to rehydrate and bring back definiton:
➰ Clever Curl Oil to pre-poo
➰ EverEscents Scalp Scrub
➰ EverEscents Fresh Mint Shampoo
➰ Clever Curl Cleanser
➰ Clever Curl Rich Conditioner
➰ Clever Curl Treatment to define
➰ Clever Curl Wonderfoam to define
➰ Clever Curl Humid Gel to seal
➰ Clever Curl Oil to finish
📍 You can find Kristy at @selfishgirlstudios in Marcoola, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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Curly cut by @hairby.hope bringing movement, shine, and dimension to every curl 💜
Products used include:
➿ Clever Curl Wonderfoam
➿ Clever Curl Humid Weather Gel
📍 You can find Hair by Hope at Rowville, Victoria. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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Merry Christmas curlies 💜
A big thank you to all of our beloved salons and customers for supporting us this year. We appreciate each and every one of you. We are wishing you a very happy and safe festive season with your loved ones 🎄
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We love seeing Clever Curl Stockists embracing our refill system!
This is @jazlovescurls_ Clever Curl Refill Station at Hair Retreat South Melbourne 💜
Enjoy 10% off every time you bring back your empty full size bottles - what better way to save the planet and a little bit of money ➰
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