Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Our Clever Curl Education Team are feeling so excited after our Clever Curl 2 Day Masterclass earlier this week ➰ Check out our Q&A interview with Sonya from @charlesnicholas at the end of Day 2.
During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models!
We were so privileged to have been surrounded by amazing Hairstylists who are so eager to advance their knowledge and skills. Congratulations to all for completing the 2 day Master Class and becoming Clever Curl Specialists:
@eva_goldhair
@avec.hair
@charmaine_mullaly_71
@kategallagherhair
@conditionsapply
@hairbylivina
@shear_innovationsgoldcoast
@_natasha_mcknight_
@charlesnicholas
Thanks to @marciagibsons for hosting us.
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
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Clever Curl Cleanser is designed to work as a no-poo to gently clean and hydrate the hair and scalp with virtually no lather.
It is important to always cleanse twice, massaging the scalp thoroughly and using strong tension with your fingertips. The first cleanse will remove product residue, oils and environmental build up, while the second effectively cleans the hair and scalp.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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When you finally stop fighting your curls and start loving them instead 💜
The Clever Curl range is made to hold the personality and individuality of curls - healthy, hydrated, and beautifully you.
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Fresh new faces coming to Clever Curl - meet Kevin 💜 ...
Melbourne! Are you ready to take the next step towards saying yes to every client that walks through your door?➰
Tickets are still available for our Foundations of Naturally Textured Hair one-day intensive class aimed at providing a comprehensive understanding of the fundamentals of naturally textured hair. This class is suited to Hairdressers at any stage of their career, and focuses on consultation, product recommendation, hydration, wet-styling and drying from wavy through to afro hair textures. Attendees will complete this class armed with new skills, and the confidence to implement them in the salon.
Head to our Education page on the Clever Curl website to book or tap the link in our bio.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.
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Supporting your curl’s needs will allow them to express themselves in their unique and individual way. In order to do that you need to ensure that you have the right products with the right ingredients in the right combination ➰
At the very least, be sure you have an excellent cleanser full of the good stuff, a conditioner that meets the moisture needs of YOUR curls and the right styling product that either holds or sets your curls free.
While your curls reap the amazing benefits that the Clever Curl Products have to offer, you can also feel good knowing that the Clever Curl range is formulated with minimal ingredients, provides exceptional quality, are sulfate and silicone-free, 100% Australian owned and made, certified Cruelty Free, Vegan Friendly and made with love and a reduced carbon footprint.
Clever Curl truly is a curly girl’s best friend 💜
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We loved having our Clever Curl Educator Pepa join us at Head Office this week along with our Education Manager Leah and Lead Educator Dave 💜
Our team received lots of hands on training with Pepa’s expert advice and Dave’s wisdom as we dove deep into Afro tight texture hair. Some of the team attended an in-house Afro Tight Texture Look and Learn session with the Education Team, which helped broaden the knowledge amongst our customer facing team members.
The Education Team are travelling around Australia and New Zealand bringing expert curl education courses to hairdressers of all levels. If you’re interested in widening your knowledge, be sure to check out when we are in your city next!
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We love this 80’s Mullet inspired look created by @annafrances_hair 💜
To achieve this look, Anna combined a dry cut with the following Clever Curl products:
Clever Curl Light Conditioner
Clever Curl Fragrance Free Curl Cream
Clever Curl Fragrance Free Curl Wonderfoam
Swipe to see the before photo.
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Brisbane, you were amazing! Our team were lucky enough to educate and inspire new curl specialists and hairstylists in Brisbane over the weekend ➰
The Foundations of Naturally Textured Hair is a one-day intensive class aimed at providing a comprehensive understanding of the fundamentals of naturally textured hair. This class is suited to Hairdressers at any stage of their career, and focuses on consultation, product recommendation, hydration, wet-styling and drying from wavy through to afro hair textures. Attendees will complete this class armed with new skills, and the confidence to implement them in the salon.
Thank you to our incredible host @marciagibsons and attendees @lleytonfangatua_manamane and @shukar_hair_by_noemi for taking the next leap in their career and being enthusiastic about an inclusive space for all texture.
For more information about these courses and where you can attend, click the link in our bio or head the Education page on our Clever Curl website 💜
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That’s a wrap Sydney! Our Clever Curl Education Team are feeling so excited after our Clever Curl 2 Day Masterclass last week ➰
During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models!
We were so privileged to have been surrounded by amazing Hairstylists who are so eager to advance their knowledge and skills. Congratulations to all for completing the 2 day Master Class and becoming Clever Curl Specialists ⭐
@hairbyphd_eadie
@calemunns
@scanlonhairofficial
@hairbykatt_
@lux_by_leila
@thatdavefella
@dirtychopsbarber
@budjarbiny_hairdesigns
@curl_therapy_
@hairbylisajoy_portmac
@moniquehair.cz
@organic_hairco
Thanks to @organichairsydney for hosting us.
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
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We love when parents have the opportunity to learn how to care for their child’s hair!
Our Business Development Manager Luke and his daughter shared an experience in the Clever Curl in-house salon learning how to hydrate and style her hair at home.
Our Clever Curl in-house salon is taking bookings for junior curl sessions, available for children ages from 5 years at our Head Office in Coolum Beach. Please give us a call to enquire 1300 856 744 💜
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Lightweight moisture, effortless definition, and that just-right hold your curls have been dreaming of. Your styling essential is sorted with the Clever Curl Wonderfoam 💜 ...
Here are some of the latest curly moments from our in-house Curl Salon 💜
Our team of Curl Specialists have been busy cutting, hydrating and styling curls of all kinds. Liza and Kristy have been continuing to enhance their skills to offer the haircut of your curly dreams! We have even had Clever Curl team members discover their natural texture!
Did you know we are now offering Junior Curl Sessions!? This new service is open to curly children between the ages of 5 – 12. During this specialised service, children receive a curl by curl cut along with a basin hydration and styling session. Not only is this wonderful to treat your kids curls, it is also an education opportunity for the child and parent on how to care for their curls at home.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ we would love to have you ➿
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A child’s first hair cut is a big milestone and sometimes it can be daunting for not only the child but for parents too.
In this video, our in-house Curl Specialist Liza is going to take the worry out of a first hair cut with education and advice on how to care for a child’s hair.
When it comes to our children’s hair care routines, we believe less is best. This simplicity helps to save us precious time we can spend with them doing the things they love 💜
If you have any questions about your child’s hair routine, please drop us a comment below.
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A heartfelt donation 💜
Our 2025 Mother’s Day collaboration with Brisbane Artist @emma.darrouzet.art was a special one. One that we truly could not keep to ourselves. Emma created one of a kind artworks which we transformed into our Mother’s Day packs. We felt this incredible art could continue to bring joy to those around it so we have donated this piece to Wandi Nerida. Wandi Nerida is Australia’s first residential eating disorder recovery centre, right here on our beautiful Sunshine Coast.
We are so proud to be affiliated with Wandi Nerida through Butterfly Foundation. Clever Curl donates 10c per product sold to Butterfly, as well as offering product from both Clever Curl and sister brand @everescents_organic_haircare for the participants at Wandi Nerida.
For more information on Wandi Nerida, head to @thebutterflyfoundation 💜🦋
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Curl Specialist Rochelle at @hairbyphd_camden taking these curls to new levels 😍
Skill, patience, and great curl care to get this client the hair she deserves 💜
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The beauty of textured hair 💜 Matilda came into our in-house salon with little knowledge of just how wavy her hair could be. After spending some time with Curl Specialist Kristy, her true texture came out of hiding 😍
Kristy used a mixture of Clever Curl and sister brand @everescents_organic_haircare products 💜
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Your curls are one of your best assets, don`t let anyone dull your shine 💜
Clever Curl, a curl`s best friend ➰
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