Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Don’t miss out on our biggest sale of the year!
25% off all products + free shipping + receive a free full size product on orders over $149 💜
Visit https://www.clevercurl.com.au/ to secure your favourite Clever Curl products ➿
Ends midnight Monday 1st Dec AEST.
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25% OFF ALL PRODUCTS+ FREE SHIPPING 💜
Plus receive a free full size product on orders over $149!
Don`t miss out on our BIGGEST SALE of the year - visit https://www.clevercurl.com.au/ to secure your favourite Clever Curl products ➿
Ends midnight Monday 1st Dec AEST.
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Our Black Friday Sale is LIVE!
25% off all Clever Curl products + free shipping + free full size product with all orders over $149 💜
Don’t miss out on our BIGGEST SALE of the year - visit https://www.clevercurl.com.au/ to secure your favourite products or find your nearest Clever Curl Stockist➿
Ends midnight Monday 1st Dec AEST.
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25% all products and accessories is coming soon!
Our Black Friday Sale goes live tonight midnight Thursday 27th November to Midnight Monday 1st Dec AEST.
25% off all Clever Curl products + free shipping + free full size product with all orders over $149 💜
You don`t want to miss this sale! Visit https://www.clevercurl.com.au/ to secure your favourite products ➿
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Are you sensitive to fragrance?
Did you know that we have a Fragrance Free Range? This range has been carefully and gently formulated to suit all curls, particularly those who may experience sensitivity to fragrance from time to time. All Clever Curl products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
The gentle, low allergen and fragrance free formula is created without irritants and is safe for everyday use on even the most sensitive skin.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Our expert Education Team are coming to a city near you!
If you`re interested in upskilling and learning all there is to know about caring for curls of all kinds, this is your sign 💜
Available classes include:
➰ Masterclass
➰ Advanced Masterclass - Afro Tight Texture
➰ Colour Techniques For Curls - Look & Learn
➰ In-Salon Masterclasses
Spaces are strictly limited so book without delay to secure your spot. Visit https://www.clevercurl.com.au/education/ to book!
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OUR BIGGEST SALE OF THE YEAR!
➿ 25% off everything!
➿ Free shipping!
➿ PLUS receive a free product with all orders over $149
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
...
Our biggest sale of the year is coming...
25% off all Clever Curl products + free shipping + free full size product with all orders over $149 💜
You don`t want to miss this one!
🗓️ Midnight Thursday 27th November to Midnight Monday 1st December AEST
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We are loving this gorgeous curl transformation by @hair.bykristylee 💜
Kristy uses Clever Curl throughout her services to help curls truly thrive, and these results say it all. Soft, springy, defined, and hydrated ➰
📍 You can find Kristy at @selfishgirlstudios in Marcoola, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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The secret is out!
25% off all Clever Curl products + free shipping + free full size product with all orders over $149 💜
This Black Friday Sale is our biggest sale of the year so set your reminders!
🗓️ Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
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Black Friday Sale coming soon!
The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls. Our biggest sale of the year is coming up so this is your chance to get your hands on our products!
Stay tuned for more information 💜
🗓️ Save the dates: Midnight Thursday 27th November to Midnight Monday 1st Dec AEST
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A sale you don’t want to miss…
Our Black Friday Sale is just around the corner!
Stay tuned for more information and save the dates: Midnight Thursday 27th November – Midnight Monday, Dec 1 💜
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Refill. Reuse. Repeat ♻️
Did you know that most of our Clever Curl bottles are made from recycled milk bottles and designed to last for years through multiple refill cycles? By caring for your bottles the right way, you’re not only helping the planet but also saving with every refill 🌏
In our latest blog, we’re sharing our top tips on:
➰How to properly clean and care for your bottles
➰Why drying them completely is so important
➰How to make the most of your refill routine (and never run out again!)
Visit our website to read the full blog and find your nearest Clever Curl Refill Salon today 💜
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Clever Curl’s most expansive Education program ever is launching in 2026 and we’re hitting the road to share curl knowledge, passion and inspiration across Australia and Aotearoa New Zealand.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures ➿
In 2026, Clever Curl are offering an array of Education classes from introductory to advanced, to help you on your journey into expanding your curl knowledge.
For years the Clever Curl team have been researching, listening and connecting with curlies of all cultures and backgrounds to learn what it takes to deliver authentic, world class curl education, and we’re bringing it to you!
Our expert Education Team are coming to a city near you. Spaces are strictly limited so book without delay to secure your spot. Visit our website at https://www.clevercurl.com.au/education/ to book now!
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Something exciting coming soon!
It’s almost time for our biggest sale of the year - Clever Curl Black Friday sale 🤩
Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls ➰
Stay tuned for more information and save the dates: Midnight Thursday 27th November – Midnight Monday, Dec 1 💜
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We are loving these plopping tips from @acapella_hair using the Clever Curl Microfibre Plopping Towel
Why plop your Curls?
➿It helps to create a tighter and more consistent curl formation
➿It helps to push product & water into curls
➿It removes excess water and products from curls
➿Reduces drying time
Our Clever Curl Microfibre Suede Plopping Towel is designed to gently dry and plop your curly hair without causing frizz. Made from ultra-soft microfibre suede, it absorbs excess moisture quickly and reduces friction, helping you maintain curl definition and minimize frizz as your curls dry naturally.
It is also made from 80% recycled materials!
📍 You can find Acapella Hair in Queenstown, Aotearoa. Visit our website to use our Salon Locator Page to find your nearest Clever Curl Stockist to get your hands on one today.
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Haven’t had a cut in years and craving a fresh, confident new look? You’re not alone 💜
Megan came into our in-house salon ready for a big change and to embrace a new chapter with a cut that feels as light and free as she does. After years of growing her curls out, she’s now rediscovering her confidence and loving her natural texture again. Our amazing in-house Curl Specialist Liza created this beautiful transformation. A huge thank you to Megan for trusting us with her curls and sharing her journey 💜
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
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Breaking news: Black Friday Sale coming soon!
➰Curly Girl Approved products
➰Australian Made and Owned
➰Cruelty Free
➰Vegan Friendly
➰100% recycled plastic bottles
➰Refillable bottles
Our biggest sale of the year is ready to launch from Midnight Thursday 27th November to Midnight Monday 1st Dec AEST. Stay tuned for more information 💜
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