ABOUT US
Proudly Australian Made and Owned, Ethical Brand Co’s family of brands has been carefully crafted to meet the unique needs of all people, cultures, and communities — all while respecting our environment.
We prioritise sustainable and ethical practices across all areas of our business, from responsible sourcing and manufacturing to our support for community initiatives, charities, and environmental organisations, we’re committed to making a meaningful difference. Our customers share our values and remain at the heart of everything we do.
Proudly Australian Made and Owned, Ethical Brand Co’s family of brands has been carefully crafted to meet the unique needs of all people, cultures, and communities — all while respecting our environment.
We prioritise sustainable and ethical practices across all areas of our business, from responsible sourcing and manufacturing to our support for community initiatives, charities, and environmental organisations, we’re committed to making a meaningful difference. Our customers share our values and remain at the heart of everything we do.
2006
Our story began in 2006, when EverEscents Organic Hair Care was launched — Australia’s first professional organic hair care range. For the first time, organic hair care stepped out of health food stores and into salons across the country. Through working with hairdressing professionals and cosmetic scientists, owners Luke and Julia Charters developed a salon-quality range that delivered real results without compromising on health, ethics, or performance.
2017
In 2017, EverEscents introduced a bold new brand: Eco Style Project — an adventurous styling range featuring eco-conscious formulas designed to deliver uncompromising professional performance. Eco Style Project was developed to complement the EverEscents range, and with its launch, our umbrella company Ethical Brand Co was born.
2017
In 2017, EverEscents introduced a bold new brand: Eco Style Project — an adventurous styling range featuring eco-conscious formulas designed to deliver uncompromising professional performance. Eco Style Project was developed to complement the EverEscents range, and with its launch, our umbrella company Ethical Brand Co was born.
2019
In 2019, Ethical Brand Co launched Clever Curl — the first Australian hair care range dedicated entirely to naturally textured hair. This specialised brand was 100% customer-driven, developed over years of speaking with curlies and curl specialists, and gathering feedback from customers who had long struggled to find curl-specific products locally.
Through professional education and knowledge sharing, Clever Curl is now leading the Australian curl revolution, transforming how the professional hair care industry approaches and embraces naturally textured hair.
2025
Now in 2025, Ethical Brand Co has grown into a team of 40 passionate and dedicated Sunshine Coast locals, all united by a shared goal and a genuine love for what we do. Now proudly stocked in over 1,000 Salons across Australia and New Zealand, we remain committed to delivering leading products while making a lasting impact.
Our team pictured with the Undumbi Culture Dancers at one of our recent NAIDOC celebrations
Our team pictured with the Undumbi Culture Dancers at one of our recent NAIDOC celebrations
2025
Now in 2025, Ethical Brand Co has grown into a team of 40 passionate and dedicated Sunshine Coast locals, all united by a shared goal and a genuine love for what we do. Now proudly stocked in over 1,000 Salons across Australia and New Zealand, we remain committed to delivering leading products while making a lasting impact.