Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Hair Festival 2025! 💜😍
A weekend filled with high vibes, education, excitement and hair care. Our Clever Curl Education Team couldn’t wait to meet all of the incredible hairdressers across the 2 days of Hair Festival. Located in the Business Hub, we connected with new friends and old.
Thank you to everyone who stopped by our stall for a laugh, chat and to broaden their knowledge. We are so excited for what the future holds for curls and can’t wait to be there with you every step of the way 💜
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Purchasing your Clever Curl products from your nearest Salon Stockist is not only a great way to support a small business but the best way to get detailed, in-person product and hair advice.
Your Clever Curl stockist is your expert on what products are best suited for all kinds of texture as well as techniques to get the best results.
Do you purchase your products from a Clever Curl stockist?
Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Lleyton from @manamane_hair in Emerald, QLD recently got the glow up every curly deserves.
@kieralily_manamanehair coloured Lleyton’s hair in these copper highlights then @lleytonfangatua_manamane used his Clever Curl Curl Cream and Dry Weather Gel to style his super defined curls 💜
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That’s a wrap Perth! Our Clever Curl Education Team are feeling so excited after our Clever Curl 2 Day Masterclass last week 💜
During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models! 😍
We were so proud to be education amazing Hairstylists who are eager to advance their knowledge and skills. Congratulations to Narelle from @hairby_sarqui , Caroline from @curlidentity and Hayley, Bruna & Aisha from @houseofhaylo for completing the 2 day Master Class and becoming Clever Curl Specialists ⭐
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
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It is so exciting to announce that @ethicalbrandco Director Luke, Education Manager Leah & Lead @clever_curl Educator David will be attending the @aushaircouncil Industry Day this Friday 27th June. It’s a day packed with valuable insights, industry updates, collaboration, and forward-thinking discussions on the sustainability of our profession. It is our honour to be representing this inclusive textured community and the Clever Curl brand to hopefully spark some movement towards a better aligned curriculum 💜 ...
Calling all Hairdressers! Sydney Hair Festival is just around the corner and you guessed it, Clever Curl Education will be there! 💜🙌
Our Clever Curl Educators Leah, David and Pepa will be there with Ethical Brand Co Director Luke to answer all your questions about the curl education wave sweeping our industry.
Sunday 29 June and Monday 30th June - Will we see you there?! 😍
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Fresh new faces coming to Clever Curl - meet Saige 💜 ...
Perth! What an amazing few days! Our Clever Curl Education Team have been been busy inspiring and educating Western Australian Hairdressers💜
The Foundations of Naturally Textured Hair is a one -day intensive class aimed at providing a comprehensive understanding of the fundamentals of naturally textured hair. This class is suited to Hairdressers at any stage of their career, and focuses on consultation, product recommendation, hydration, wet-styling and drying from wavy through to afro hair textures. Attendees will complete this class armed with new skills, and the confidence to implement them in the salon.
Our Afro Hair Look & Learn course is presented by texture inclusive specialist David Corry, This introduction to Afro Tight Texture Class provides the core techniques to help elevate your salon space to be the one that says “Yes I can”
Open to Hairdressers of all levels, this 2-hour introductory demo session will give you an insight into the world of textured hair and an understanding of how it can be treated, styled and cared for to enhance and embrace its beautiful, natural form.
Thank you to our incredible attendees for taking the next leap in their career and being enthusiastic about an inclusive space for all texture.
@houseofhaylo @mdivine.hairsalon @nv_for_hair_golden_bay @hairby_sarqui @highlighthairsalonperth @boss.elite.hair @heidy_garciarcurls
For more information about these courses and where you can attend, click the link in our bio or head the Education page on our Clever Curl website 💜
Stay tuned for more on our 2 Day hands on Masterclass ➰
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One of our Directors Luke, Clever Curl Educator Pepa and Salon Support Specialist Yvonne recently spent some time in Aotearoa New Zealand visiting our wonderful stockists and educating the next wave of emerging Hairdressers!
Luke, Pepa and Yvonne loved sharing curl knowledge with the amazing students at Skills Premier Training Campus in Auckland, where they presented a hydration and styling demonstration.
Thank you to @silverscissorsnz , @hairbymaple , @curlsundone and Natasha Boustridge Hair for inviting us to your salon space 💜
The team then supported our New Zealand distributors Southern Salon Supplies at the NZ Hair & Beauty Expo. What an incredible trip!
We can`t wait to come back again soon 💜
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To our loyal customers,
Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Clever Curl will be implementing a small price increase across our family of brands which will come into effect from July 1st 2025.
We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers. Clever Curl’s pricing has not changed since it launched in 2019.
We invite you to take the opportunity to access our products at their current pricing until July 1st 2025, new pricing will take effect from then onwards.
As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.
With thanks and gratitude, the Clever Curl Team 💜
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How surprising are curls 😍 @hair_x_charmaine showing us just how you can never judge a book by its cover, especially when it comes to curls 💜 ...
💜 Iva 💜
At Clever Curl we are all about celebrating diversity and sharing knowledge to understand and empower every person, every texture. @moataa_iva was the perfect model to educate our team, and our friends from @southernsalonsupplies on her experience growing up as a woman of colour in a society that did not understand curly hair.
Iva explained she LOVES big, lush, voluminous curls with the longevity to last until her next wash day. Luckily, she was in the right hands and our Clever Curl Educator Leah and Curl Specialist Liza were here to guide our guests through the service.
How incredible is this crown of curls 👑
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A look inside the past few weeks at our specialised curl salon at Clever Curl HQ 💜
A space where all people and all textures feel comfortable and confident. Our in-house Curl Specialists are here to guide you every step of the way with product education as well as allowing you to openly ask any questions you may have.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ we would love to have you ➿
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As a curly girl, you know full well the journey to loving your hair can be up and down like the waves, round and round like a curl and sometimes even a little bit kinky! Knowing where to start and determining the perfect clever combo and the best combination of products for your unique hair and curl type can be daunting and have you scratching your head and twisting your curls. What if you discovered a specialised range of curly products has been created with you at the centre of the spiral?
Clever Curl products have been designed and created by a group of Australian curl specialists inspired by the Curly Girl Method and are waiting patiently for you and your curls to reach out and fall in love with them.
The twist to these products is the perfect balance of moisture and protein to keep your hair as hydrated and strong as possible, whilst adding bounce, shine and definition to ALL curl types. When these products are combined with the right techniques you become empowered to nurture your curls and create a new relationship with their unique character and display of texture.
We`re here for you 💜
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Scalp health is just as important as hair heath, especially as we move into the cooler months of the year. Our Curl Oil is a luxurious oil rich in botanical lipids to deeply nourish and seal in hydration. By applying this product to your scalp before cleansing on wash days, you will not only assist in detangling your hair but also help to remove any product build up. Use tension in your fingertips and massage the oil into your scalp then apply to mid-lengths and ends using a raking motion.
Using our Clever Curl Oil will help to replenish lost moisture, soften, add shine and reduce frizz all while keeping the scalp and hair healthy and manageable.
The perfect addition to your routine when needing a little more nourishment.
Send us a DM if you have any questions about our Curl Oil 💜
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How defined are these curls! Christina from @elysiumhairbrisbane creating curl magic 💜
Christina used our Curl Cream to add hydration and moisture, Humid Weather Gel to create a cast and reduce frizz followed by Curl Wonderfoam to glaze and create extra hold ➰
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Healthy curls start with a healthy scalp ➰
Our Clever Curl Scalp Brush made from medical-grade silicone is designed for thorough, deep cleansing. It helps remove product buildup and stimulates circulation, ensuring a balanced scalp and vibrant curls. The soft yet effective bristles enhance the efficiency of your cleansing products, promoting a healthier scalp for your curls to thrive.
Do you use a scalp brush on wash days? Comment 💜 below
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Each World Ocean Day members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste. This year the team collected items such as abandoned dog poo bags, plastic pegs, cosmetic bottles and micro plastics. We even had one of the smallest members of our team learning how to care for the environment ♻️🌊
World Ocean Day raises awareness for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.
Find out more at @worldoceanday 🪸
Artwork by our in-house Graphic Artist Damon
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