Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Recent highlights from our in-house Curl Salon 💜
Our Curl Specialist Liza has been busy cutting, hydrating and styling curls of all kinds. We are here to guide you every step of the way with product education as well as allowing you to openly ask any questions you may have. Our in-house Curl Salon is a space where all people and all textures feel comfortable and confident.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
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Romanticise your hair wash day with us. Slow moments and Clever Curl by your side 💜 ...
Did you know you can refill your Clever Curl bottles?! ♻️
By searching our Salon Locator Page, you can find your nearest refill salon. Just look for the word ‘REFILL’ listed next to the salon name.
Please follow these steps when bringing in your Clever Curl bottle:
💜 Ensure your bottle is empty and washed out
💜 If you are finding it hard to clean your bottle, popping it on the top rack of your dishwasher can help
💜 Keep your nozzle clean by pumping fresh water through it will ensure there is no build up
If you haven’t tried refilling before, we hope this video helps to inspire you 🫶➿
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Beautiful curls and a bright blonde finish – we love this curl transformation by @kategallagherhair
Kate is a 2nd year apprentice and already making waves in the industry after completing a Clever Curl Master Class.
To achieve this look, Kate used the following Clever Curl products:
-Clever Curl Cleanser
-Clever Curl Blonde Curl Treatment
-Clever Curl Wonderfoam
-Clever Curl Humid Weather Clever Gel
The Clever Curl Blonde Treatment is an ultra-nourishing treatment that not only hydrates and strengthens curls, but also helps reduce brassy yellow tones in coloured or naturally blonde, grey, and silver hair 💜
You can find Kate at @elizabethjjs.hair.nails.beauty salon in Ashgrove, QLD!
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Your favourite Cruelty Free and Vegan Friendly curl products 💜
Artwork by our in-house Graphic Artist Damon ➰
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Meet the Clever Curl Education Team (Part 2) - Leah, Pepa and Dave 💜
Their driving passion is to bring the best possible education and awareness to emerging Curl Specialists and Hairdressers so that they are in turn able to welcome clients of any hair type or texture to their salon with confidence and skill. It was through this passion for curls that the Clever Curl Afro Tight Texture Advanced Master Class was born.
If you are a Clever Curl Stockist looking to further your knowledge and skills, the Clever Curl Masterclass is for you! Visit our website or contact our friendly team for more information on our upcoming Education Calendar.
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This is your sign to embrace your natural texture and give your curls the love they deserve 💜
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/
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Thank you Melbourne, we loved every minute of our Clever Curl Education Tour, and thank you to @unicorn_manes for being our fun, vibrant and welcoming host salon!
Check out this beautiful look created by Clever Curl Educator Dave @marciagibsons
Thank you to our attendees who brought their passion, skills and open minds to an amazing day 💜
@fleurgeelongcurlyhairstylist
@jazlovescurls_
@tasnim_rokpaperscissors
@allura_hairdressing_boutique
@curl_therapy_
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio for upcoming Clever Curl Education events ➿
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Thank you Melbourne Polytechnic!
We were so privileged this week to have the opportunity to share knowledge about how to treat and care for naturally textured hair with these student hairdressers.
Clever Curl Education is campaigning for fundamental change in the Australian Hairdressing Curriculum to include apprentice training for textured hair types and cultural inclusivity, and it all starts here.
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio for upcoming Clever Curl Education events 💜
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Looking for a Curl Specialist in North Brisbane? Here are the Clever Curl Specialists creating curl magic in this area 💜
Not sure if we have a Curl Specialist in your area? Drop your Postcode below and we will highlight the salons closest to you ➰
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Clever Curl Light Conditioner is designed to rehydrate the finest curl.
For best results, use this product after cleansing the hair and scalp with Clever Curl Cleanser. This product is also suitable for the co-wash technique if preferred.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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The hero of the range: Clever Curl Wonderfoam 💜
It truly lives up to its name providing long lasting moisture, curl definition and a light-medium hold.
Suitable for all hair types and perfect for refreshing.
Get your hands on it by tapping the link in our bio to visit our Salon Locator Page to find your nearest official Clever Curl Stockist ➿
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We are in love with this custom curly cut by @paris_mcelroy 😍
The goal was to create a rounded shape with lots of volume, and let’s just say she perfected it!
Paris used the following Clever Curl products to create this look:
-Clever Curl Curl Treatment
-Clever Curl Dry Weather Gel
-Clever Curl Wonderfoam
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Help create a more BodyKind Australia with us 💜
Join Butterfly Foundation this BodyKind August and support body image with free resources designed for schools, families and sporting groups. Register here: butterfly.org.au/bodykindaugust
We are so proud to be affiliated with the Butterfly Foundation 🦋 Clever Curl donates 10c per product sold to Butterfly, as well as offering product from both Clever Curl and sister brand @everescents_organic_haircare for the participants at Wandi Nerida - a private hospital facility that operates under a residential model of care for the treatment of those affected by eating disorders.\
Artwork by our in-house Graphic Artist Damon
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Clever Curl Curl Treatment is a specialised, ultra nourishing treatment for all hair types.
This treatment is perfect for both a Deep Conditioning (DC) routine and/or as a Leave-in.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Aotearoa New Zealand, we’re coming to you! ➰💜
Tickets are still available to our upcoming Dunedin Clever Curl Masterclass which delivers intensive, practical training to provide the in-depth knowledge and skills that curly clients are desperately seeking. During this 2-day hands-on workshop you will learn about the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. You will complete a full curl cut, hydration and style service on 3 models.
Head to our Education page on the Clever Curl website to book or tap the link in our bio.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.
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Meet the Clever Curl Education Team (Part 1) - Leah, Pepa and Dave 💜
Beginning in 2020, our Textured Hair Education Courses were created to give confidence, understanding and knowledge to hairdressers across Australia and New Zealand to say YES to any hair type that walks through their salon door.
Since then, our education department has grown into an experienced team of Clever Curl Educators who are passionate about supporting hairdressers to be the best they can be. If you’re interested about broadening your knowledge and understanding for curly hair, book in for one of our many education classes via our website.
We can’t wait to meet you!
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From product to bottle to label, the entire Clever Curl range has been proudly manufactured right here in our home state of Queensland Australia 💜
You can trust us knowing your products have been produced with safe packaging and ingredients that will do no harm to you, or our environment. We appreciate all of our amazing stockists and customers for choosing to support the production of Australian Made goods 🥰
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