Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best ➿
With a selection of seven duo packs and two mini combos, there’s a thoughtful option for every curl type and routine 💜
Gift packs are available from your local Clever Curl Salon Stockist - head to the link in our bio to find your nearest Stockist.
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The hero of the range ➰
Clever Curl Wonderfoam truly lives up to its name providing long lasting moisture, curl definition and a light-medium hold. Suitable for all hair types, perfect for refreshing.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Here at Clever Curl we are so proud to have the well-known Australian Made logo on all of our products, and are so grateful to all of our valued customers for choosing to support Australian Made and Owned 💜
By choosing to support Australian Made and Owned you are contributing to the demand of local goods, creating more job opportunities for Australians and reducing your carbon footprint, all while receiving high quality hair products 🥰
Thank you to all of our amazing stockists who choose to support Australian Made and Owned 💜
@australia
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Thank you so much to everyone who joined us at the Clever Curl Meet Up today 💜✨
We absolutely loved connecting with you, celebrating natural texture, building confidence, and diving deeper into how to get the best out of your Clever Curl products.
If you have any questions about our range or which products are best suited to your curls, feel free to give our team a call or visit your nearest Clever Curl Salon Stockist or Curl Specialist for personalised advice.
Keep an eye out for details on our next meet up - we can’t wait to see you there ➰
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@hair.bykristylee’s shelf at Selfish Girl Studios, Marcoola, is ready for the festive season ✨
Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best 💜 With seven duo packs and two mini combos to choose from, there’s a thoughtful option for every curl type and routine - each one complete with a custom 100% cotton travel bag.
Not sure which one to pick? Send us a DM or pop into your nearest Clever Curl Stockist for a chat! Visit the link in our bio to find our Salon Locator Page ➰
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Holly spent the day with us at Clever Curl HQ learning all about her beautiful natural texture 💜
Holly has never coloured her hair before or had much experience with curly styling products, so this session was all about embracing her natural texture and discovering the best techniques and products to help her curls thrive!
The following products were used to achieve these stunning results:
EverEsents Organic Lemon & Cedarwood Scalp Scrub
Clever Curl Cleanser
Clever Curl Rich Conditioner
Clever Curl Wonderfoam
Clever Curl Humid Weather Gel
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
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Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best 💜
With a selection of seven duo packs and two compact combos, there’s a thoughtful option for every curl type and routine.
Each pack also comes with a custom made 100% cotton travel bag.
Gift packs are available from your local Clever Curl Salon Stockist - click the link in our bio to find your nearest Stockist ➰
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The magic of a curl cut ✨
This beautiful transformation was created by the talented @jessikasmoreira using her favourite Clever Curl products 💜
Jessika shows just how powerful a curl cut can be for keeping curls healthy, encouraging growth, and bringing out natural texture.
Seeing a Curl Specialist for your cut can make all the difference in achieving your curl goals ➰
You can find Jessika at @marciagibsons in Everton Hills, Queensland.
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Which gift pack is on your wish list this Christmas? 💜
Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best. With a selection of seven duo packs and two mini combos, there’s a thoughtful option for every curl type and routine ➰
Gift packs are available from your local Clever Curl Salon Stockist - click the link in our bio to find your nearest Stockist.
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Introducing the Clever Curl Satin Scrunchie Set 💜
This set of 3 RPET Satin Scrunchies are the ultimate tension-free accessory to wear your hair up or to gently protect your curls while sleeping 💭
Simply pop your hair up in a pineapple pony to reduce frizz overnight and maintain curl definition ➿
You can find our set of scrunchies at your nearest Salon Stockist - click the link in our bio to find out where.
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The festive season has arrived, and with it comes the joy of giving 💜
This year, why not surprise the curl lovers in your life with a gift that truly celebrates their natural texture?
Gift packs are available from your local Clever Curl Salon Stockist - head to the link in our bio to find your nearest Stockist.
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Give the gift of gorgeous curls this Christmas!
Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best. With a selection of seven duo packs and two mini combos, there’s a thoughtful option for every curl type and routine.
Each pack also comes with a custom printed 100% cotton travel bag designed and packed in Australia.
Whether you’re spoiling someone special or treating yourself (because you deserve it 💜), Clever Curl Christmas Packs make the perfect present for a season filled with self-care and celebration.
Gift packs are available from your local Clever Curl Salon Stockist - head to the link in our bio to find your nearest Stockist.
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Carolina from @theruloshairstylist is one of our much loved Clever Curl and EverEscents Stockists, who also has a Clever Curl refill station.
Carolina is an amazing Curl Specialist and you can find her at her home salon at St Albans Monday to Thursday, and at Evelina Marie Salon in Essendon, Melbourne, Friday to Saturday.
During our Melbourne salon visits, we popped in to see Carolina and her salon space, where she and Farouk sat down to chat in Spanish about all things Clever Curl.
We’d love the chance to connect, catch up and support our Salon Stockists face to face so keep an eye out for when we are in your city next 💜
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We can`t get over this beautiful transformation on Jessie done by our in-house Curl Specialist Liza.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
For personalised advice on which Clever Curl products will work best for your hair, feel free to send us a DM or head to your local Salon Stockist to speak to a stylist in person for in depth recommendations and advice ➿
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Your favourite Cruelty Free and Vegan Friendly curl products 💜
Artwork by our in-house Graphic Artist Damon ➰
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We are turning 6 and the Clever Curl journey has been nothing short of amazing 🎂💜
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method. The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
Over the years we’ve seen so many curl friends embrace their natural texture with us, and it fills us with so much happiness.
A huge shoutout to all of our incredible Salon Stockists and hairdressers who continue to grow with us in understanding, embracing and celebrating diversity in natural hair textures. And to our Education Team @leah_clevercurl, @marciagibsons and @pepa_thecurlnative, who tour sharing their knowledge, passion, and inspiration with communities in Australia and Aotearoa - we couldn’t do it without you!
Thank you for growing up with us curlies! ➰➰
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Clever Curl Blonde Curl Treatment is a specialised, ultra nourishing treatment suitable for all hair types. Helps to reduce brassy yellow tones in coloured or naturally blonde, grey and silver hair.
For subtle toning results leave in for 3-5 minutes, and for maximum toning results leave product in hair to process for 10 minutes.
Use every wash day or alternate with your favourite Clever Curl Conditioner.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Thank you Dunedin! Our Clever Curl Education Team are feeling so excited after our Clever Curl 2 Day Masterclass and Advanced Afro/Tight Texture Masterclass last week in Aotearoa ➰
Our Masterclass is a 2-day hands-on workshop offered to professional Hairdressers and delivers intensive, practical training to provide the in-depth knowledge and skills that curly clients are desperately seeking. The attendees learn the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. Over the 2 days, attendees completed a full curl cut, hydration and style service on their models!
We were so privileged to have been surrounded by amazing Hairdressers who are so eager to advance their knowledge and skills.
Congratulations to all for completing the 2 day Master Class and becoming Clever Curl Specialists ⭐
@otagopolytechnichairdressing
@dor_hair
@little_blue_hut
@devinehairandbeauty
The Advanced Afro/Tight Texture Masterclass is offered to experienced Curl Specialists and graduates of the Clever Curl Masterclass, to expand curl knowledge in the diversity of tight textured curls. Attendees dive deep into history, cutting, hydration and styling techniques for all types of diverse, Afro Tight Texture. Congratulations to all for completing the Advanced Afro/Tight Texture Masterclass. We appreciate your passion and commitment to honouring curl diversity ➿
@kenthebarber93
@baycity_studio
@jazzathebarber
@mouiheofa.n
@we_are_kinhair
@ebonynivoryhair
@thecurlalchemist
@hairwithj9
Thank you to @otagopolytechnichairdressing for hosting us and embracing natural texture.
If you are a Hairdresser looking to broaden your clientele and knowledge through Clever Curl Education, head to the link in our bio 💜
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