Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Hydration is the heart of every curl routine ➰
That’s why every Clever Curl product is enriched with Certified Organic Aloe Vera providing the perfect amount of nourishment and hydration.
All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Because when curls are hydrated, they thrive 💜
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We are so excited to share this Clever Curl Salon Feature featuring Rebecca Taylor, the dedicated owner of @lucindashairandbeauty in Brisbane ➿
Since opening in 2009, Lucinda’s has been a salon built on community, care, and inclusivity. For over a decade, Lucinda`s Hair & Beauty has proudly supported their curl clients with Clever Curl and sister brand EverEscents Organic Hair Care.
From a dedicated curl menu and Clever Curl Masterclass trained stylists to their sustainable salon practices and refill station, Lucinda’s is a true curl haven for the Bayside Brisbane community.
Rebecca and her team love creating those “wow” hydration moments, teaching clients how to embrace their natural texture with confidence and care.
Read the full blog to learn more about Lucinda’s Hair & Beauty`s inspiring curl journey by clicking the link in our bio 💜
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We are loving this curl start to finish transformation by @taylor_hairbyphd 😍
With a full consultation, dry cut, wash, diffuse and style Taylor achieved hydrated and defined curls for her client ➰
Taylor used the following Clever Curl products to create this look:
-Clever Curl Cleanser
-Clever Curl Rich Conditioner
-Clever Curl Wonderfoam
-Clever Curl Dry Weather Gel
-Clever Curl Curl Oil
You can find Taylor at @hairbyphd_carlingford in Carlingford, Sydney.
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Looking for a Curl Specialist in South Brisbane? Here are the Clever Curl Specialists creating curl magic in this area 💜
Not sure if we have a Curl Specialist in your area? Drop your Postcode below and we will highlight the salons closest to you ➰
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Hobart! Are you ready to take the next step towards saying yes to every client that walks through your door?➰
Tickets are still available for our Clever Curl Master Class! During this 2-day hands-on workshop you will learn about the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. You will complete a full curl cut, hydration and style service on 3 models.
Head to our Education page on the Clever Curl website to book or tap the link in our bio.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.
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WIN a curly combo of your dreams 💜💜
Clever Curl’s 6th birthday is coming up and we want to say THANK YOU for growing up with us by giving you the chance to win 6 Clever Curl products of your choice!
Simply follow the directions below to enter.
➰ Like & share this post to your story
➰ Tag a curly friend in the comments
➰ Make sure you are following @clever_curl
Winner to be announced on our story, and messaged directly by Clever Curl. Competition ends on the 21 September 2025.
Best of luck curlies ✨
This giveaway is in no way endorsed by Instagram. Please be aware of fake accounts. We will never ask you for your credit card details.
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Happy Father’s Day from all of us at Ethical Brand Co!
Today we’re celebrating the amazing dads in our team - the ones balancing family life, fatherhood and their passion for creating ethical, sustainable products every day.
Here’s to all the fathers, father figures and role models who bring so much love, care and support into the world - we appreciate you today and every day 🫶
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Meet the Clever Curl Curl Oil 💜
With 89% Certified Organic Ingredients, this luxurious oil is rich in botanical lipids to deeply nourish and seal in hydration. It is perfect for curlies with dry, thirsty curls in need of intense nourishment and added shine.
This oil has many different uses including pre-cleanse, treatment boost, scrunching out the crunch and styling.
Visit our Salon Locator Page to find your nearest official Clever Curl Stockist ➿
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Clever Curl, a curl`s best friend ➰ ...
The Clever Curl Rich Conditioner is designed to rehydrate coarse, thirsty hair.
For best results, use this product after cleansing the hair and scalp with Clever Curl Cleanser. This product is also suitable for the co-wash technique if preferred.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Meet @eva_goldhair from @gold_hair_collection and check out what she has to say after our Clever Curl Master Class 💜
During the 2-day hands-on Clever Curl Master Class, attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models!
Eva shares that her biggest takeaway was learning styling techniques with brushes. She also shares that she finds it very important to be able to say yes to any client who walks through the salon doors, and we couldn’t agree more!
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio or visit https://www.clevercurl.com.au/education/ ➰
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Recent highlights from our in-house Curl Salon 💜
Our Curl Specialist Liza has been busy cutting, hydrating and styling curls of all kinds. We are here to guide you every step of the way with product education as well as allowing you to openly ask any questions you may have. Our in-house Curl Salon is a space where all people and all textures feel comfortable and confident.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ - we would love to have you ➿
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Romanticise your hair wash day with us. Slow moments and Clever Curl by your side 💜 ...
Did you know you can refill your Clever Curl bottles?! ♻️
By searching our Salon Locator Page, you can find your nearest refill salon. Just look for the word ‘REFILL’ listed next to the salon name.
Please follow these steps when bringing in your Clever Curl bottle:
💜 Ensure your bottle is empty and washed out
💜 If you are finding it hard to clean your bottle, popping it on the top rack of your dishwasher can help
💜 Keep your nozzle clean by pumping fresh water through it will ensure there is no build up
If you haven’t tried refilling before, we hope this video helps to inspire you 🫶➿
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Beautiful curls and a bright blonde finish – we love this curl transformation by @kategallagherhair
Kate is a 2nd year apprentice and already making waves in the industry after completing a Clever Curl Master Class.
To achieve this look, Kate used the following Clever Curl products:
-Clever Curl Cleanser
-Clever Curl Blonde Curl Treatment
-Clever Curl Wonderfoam
-Clever Curl Humid Weather Clever Gel
The Clever Curl Blonde Treatment is an ultra-nourishing treatment that not only hydrates and strengthens curls, but also helps reduce brassy yellow tones in coloured or naturally blonde, grey, and silver hair 💜
You can find Kate at @elizabethjjs.hair.nails.beauty salon in Ashgrove, QLD!
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Your favourite Cruelty Free and Vegan Friendly curl products 💜
Artwork by our in-house Graphic Artist Damon ➰
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Meet the Clever Curl Education Team (Part 2) - Leah, Pepa and Dave 💜
Their driving passion is to bring the best possible education and awareness to emerging Curl Specialists and Hairdressers so that they are in turn able to welcome clients of any hair type or texture to their salon with confidence and skill. It was through this passion for curls that the Clever Curl Afro Tight Texture Advanced Master Class was born.
If you are a Clever Curl Stockist looking to further your knowledge and skills, the Clever Curl Masterclass is for you! Visit our website or contact our friendly team for more information on our upcoming Education Calendar.
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This is your sign to embrace your natural texture and give your curls the love they deserve 💜
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/
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