Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
We are a big fan of our girl Zendaya ❤️
So, obviously we had to recreate her recent red carpet hairstyle at the odyssey premier. ✨🪽
Our new Clever Curl Long Hold Curl Gel is here to give you long-lasting hold and flexible strength for extended curl definition and longevity.
But what exactly makes it different to the other gels, How do you use it and what are other Curlies already saying about the product?
We have answered all the questions on our latest blog. Checkout link in bio to find out all the knowledge on our latest innovation. ❤️👀
We understand there is a lot of information out there so we have tried to make it as easy as possible for you!
The 4 Step Clever Curl Guide to the Curly Girl Method:
Cleanse: Use our cleanser to wash the scalp and hair (Cleanse twice to effectively cleanse the scalp and hair)
Condition: To add moisture to the hair and smooth the hair cuticle
Styling: To encourage the natural curl in the hair and set the curl in place. Most commonly with Creams, Foams and Gels.
Drying: To allow the hair to be completely dry and allow the curls to sit in their natural state. This can be either done with a diffuser or our plopping towel. Once hair is 100% dry, apply the `Scrunch Out The Crunch" technique
We have some exciting classes coming up with limited spots left.
Our Masterclass is a fantastic opportunity to learn in-depth knowledge and skills that curly clients are desperately seeking. Our Afro Tight Texture class is a follow up to the Clever Curl Masterclass, delving deep into cutting, hydration and styling techniques for all types of diverse tight texture.
• Auckland Masterclass - August 22nd-23rd
• Auckland Afro Tight Texture Advanced Masterclass - August 24th
• Sydney Masterclass - September 13th-14th
• Melbourne Afro Tight Texture Advanced Masterclass - October 26th
• Textured Rebels - September 7th: Join Chelsi for an exclusive Look & Learn experience that dives deep into modern texture cutting, artful razor work, and effortlessly cool hair.
Check out our link in bio for more details on our Education Tour and book your tickets now ❤️
We are so excited to be coming to Auckland for our Afro/Tight Texture Advanced Masterclass on the 24th of August with our Clever Curl educator @curlsbypatty .
This class dives deep into cutting, hydration and styling techniques for all types of tight texture.
We still have a few tickets remaining for this class. Don’t miss out on this amazing opportunity to expand your skills and expand your knowledge in the diversity of tight textured curls.
Checkout our professional education page for more information. Link in bio ❤️
Not sure which gel belongs in your routine? Swipe left for our gel comparison guide to finding your perfect match.❤️
No crunch, no cast but long lasting curls 😍.
Jessi from @silc_curlyhair has been using our Long Hold Gel for a longer lasting lived in curl ❤️
Our Afro picks are a versatile tool for enhancing your curl game and creating your perfect style. It is essential for providing volume and root-lift while diffusing or air-drying your curly hair.
Find these at your nearest Clever Curl stockist ❤️
A compliment that becomes the highlight of our day 💁🏻♀️❤️
This week we had the privilege of attending Wandi Nerida’s 5th Birthday Celebration hosted by @thebutterflyfoundation . It was an afternoon of bringing together people who have supported Wandi Nerida over the last 5 years, and was a great reminder of why supporting their mission of making recovery possible is something we deeply value. Clever Curl is committed to donating 10c from every product sold to the Butterfly Foundation.
@wandi.nerida is Australia’s first residential eating disorder treatment centre, providing evidence-based care in a warm, homelike environment. This is something we strongly align ourselves with and will continue to support this foundation and everyone who helped make this extraordinary place what it is today.
4 days with Long Hold Curl Gel. Life happens. Curls still hold.
We are obsessed with @sophiaoboshi 😍
Photoshoot of our dreams for Long Hold Gel ❤️
If you want long-lasting hold, flexible strength and extended curl definition this one`s for you ❤️
Our Long Hold Gel features clever ingredients designed to provide long lasting curl definition. Seals in moisture and protects from humidity without forming a cast. Extends curl longevity to retain shape and definition for longer.
Have you tried our latest curl innovation? ❤️
Yesterday we had the wonderful @curlsbypatty teach our Brisbane Afro/Tight Texture Advanced Class at @krophair. A day filled with lots of learning, listening and working together to better understand how we can cater to all hair texture types. Thank you for everyone attending ❤️
@meet_madeleine has been using our Long Hold Curl Gel and as a Curly Girl who works out everyday, this new gel is a game changer ❤️
Girl grip: a universal skill ❤️
We are still reliving the night of our Long Hold Curl Gel Launch Party ✨❤️
A room full of people who love curls as much as we do... it doesn’t get much better than that!
Thank you to all of our wonderful vendors:
@spicebne
@live.artist.collective
@iampoppy.artist
@curlsbypatty
@mapleflowersdecor
@bunluv.australia
Our new Long Hold Gel is making waves in the Curl Community. Learn a little more about our newest family member. ❤️