Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Need help choosing the perfect gift for a loved one this Mother`s Day?
Visit our blog on our website to find our Clever Curl Mother`s Day Gift Guide 2026 ❤️
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There’s nothing better than seeing curls come to life in the salon ❤️
Beautiful work from the team at @krophair using Clever Curl Confidence - the same curl-loving formulas you know and trust, just with a refined new look.
📍 You can find Krop Hair in Brisbane, Queensland.
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Clever Curl Mother`s Day Gift Packs out now ❤️
Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type.
Gift packs are available from your local Clever Curl Salon Stockist. To find your nearest Clever Curl Stockist simply head to our Salon Locator Page, pop in your Suburb and State then click search.
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This Mother’s Day, our Gift Packs arrive at a special moment in the Clever Curl journey just weeks after the launch of our new era, Clever Curl Confidence.
While our curl-loving formulas remain the same, our refreshed packaging reflects the individuality and self-expression that lives within the curl community. Inspired by rich, indulgent tones that evoke strength and self-belief, this new look is grown, grounded and beautifully proud.
Each 2026 Gift Pack features one of the incredible models from our recent Clever Curl Confidence campaign - real people with real texture, radiating confidence and embracing their natural hair.
Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type.
Gift packs are available from your local Clever Curl Salon Stockist ❤️
To find your nearest Clever Curl Stockist simply head to our Salon Locator Page, pop in your Suburb and State then click search.
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Love this reaction of one of our Clever Curl Confidence models, Isi, discovering she is a cover model!
One thing we’re incredibly proud of is that all of our models are real people. Friends, family, and long-time Clever Curl lovers who truly live and breathe our brand.
Isi has been part of the Clever Curl community for years, so having her involved in this campaign means so much to us.
We are so happy to see everyone embracing our bold new era ❤️
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The Clever Curl Curl Cream provides long-lasting moisture and curl definition without the hold ❤️
This means your curls stay beautifully intact while still floating and swaying in all their glory. Suitable for all curl types, this luxuriously rich formula goes a long way and can be used as both a Leave-in and a Refresh product.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/
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We love seeing Clever Curl Confidence arrive at our Clever Curl Salon Stockists ❤️
The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls. The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident.
We can’t wait to see Clever Curl Confidence on the salon shelves.
Find your nearest Clever Curl Stockist by visiting our Salon Locator Page on our website.
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The Clever Curl Curl Oil is a luxurious oil rich in botanical lipids to deeply nourish and seal in hydration.
This oil contains non-pore clogging oils such as Sweet Almond, Castor Seed, Argan, Jojoba and Rosehip. The Curl Oil is suitable for dry hair and scalp.
Find the Clever Curl Curl Oil at your nearest Clever Curl Stockist ❤️
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@taylor_hairbyphd and the team at Hair by PHD is ready to step into this new era of Clever Curl Confidence with us.
We are so excited to see Clever Curl Confidence on all of your salon shelves ❤️
Find our new look at your nearest Clever Curl Stockist - just visit our website and head to our Salon Locator Page.
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Behind the Refresh – Volume 2: The Process
This chapter didn’t begin with packaging mockups or colour palettes, it began with conversation. We opened up discussions with our community and our salon partners to better understand how we could evolve in a way that felt aligned - not just aesthetically, but emotionally. What followed was months of collaboration, exploration and intentional decision-making. This part of the journey was about exploring what Clever Curl could look and feel like in its next chapter without losing the heart of who we are.
We hope you connect with it and love our bold new era ❤️
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A Bold New Era in the Clever Curl Evolution.
Thank you to all of our models for being a part of this shoot and Clever Curl’s bold new era.
Drop a heart below if you’re loving our new look ❤️
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@jinjablue seeing Clever Curl Confidence for the first time and falling in love with it just as much as we are ❤️
The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident.
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Confidence.
A Bold New Era in the Clever Curl Evolution.
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Behind the Refresh - Volume 1: The Why
Over the past few years, our community has grown in the most beautiful way and with that growth came a moment of reflection for us. Does our brand still reflect who we are today? Does it reflect you? This refresh wasn’t about reinventing Clever Curl. It was about honouring how far we’ve all come. Same formulas, same curl-loving foundation, and a more confident, intentional expression of who we’ve become.
Volume 2 coming soon ❤️
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We’re loving the excitement from curl friend @maxeverett unboxing Clever Curl Confidence.
The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident.
We can’t wait to see it in your hands too ❤️
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The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident. ...
Introducing Clever Curl Confidence.
Clever Curl Confidence is a bold new era in the Clever Curl evolution.
The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident.
Inspired by rich, indulgent tones that evoke strength, confidence and self-expression, Clever Curl steps into its next chapter with an intentional new look and feel.
Grown, grounded and beautifully proud.
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The wait is almost over... ...