Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Our current moodboard ❤️ ...
A beautiful gift perfect for the special someone in your life who has beautiful blonde, grey or silver curls ❤️
This pack contains our Cleanser and Blonde Curl Treatment. The incredible Blonde Treatment contains toning properties and is designed to keep curls nourished. This revolutionary treatment can maintain and tone brassy yellow tones for coloured or naturally blonde, grey and silver hair. Leave product in hair for 3-5 minutes for subtle toning results and maintenance. Alternatively leave for up to 10 minutes for maximum colour correcting results.
Gift packs are available from your local Clever Curl Salon Stockist.
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Lest We Forget. ...
That’s a wrap Adelaide!
Our Clever Curl Education Team are feeling so proud after our Clever Curl 2 Day Masterclass earlier this week. During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models!
A special moment for David from @marciagibsons, as this marked his final education class as a Clever Curl Educator. Dave has been a true pillar within our education team, bringing an incredible depth of knowledge and passion to every class he’s been part of. His dedication to textured hair education and to supporting hairdressers on their journey has left a lasting impact on both our team and the curl community. We are excited to see Dave and his salon continue to thrive in this next chapter, and we have exciting things coming to the Clever Curl Education space - so stay tuned!
We were so proud to be educating amazing Hairstylists who are eager to advance their knowledge and skills. Congratulations to
@pulsehairandbeauty
@toni_centofanti
@jarnell_cut.colour.curl
@untangledhairstylists
@thechairofhair.sa
for completing the 2 day Master Class and becoming Clever Curl Specialists.
Thank you to our amazing hosts @salonhaircareau
If you are a hairdresser looking to broaden your clientele and knowledge, head to the link in our bio ❤️
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A glimpse of the process in the creation of Clever Curl Confidence ❤️ ...
Your curl journey begins at the scalp...
When the scalp is balanced and nourished, curls can thrive from the root up. When it`s compromised, you may notice dryness, itchiness, buildup or lacklustre curl performance.
Clever Curl supports scalp health through gentle, sulfate & silicone free formulas enriched with Certified Organic Aloe Vera to calm, hydrate and restore balance.
How to support your scalp health using Clever Curl:
➰ The Clever Curl Curl Oil can be used as a pre-poo by massaging it into the scalp prior to cleansing to deeply nourish and breakdown buildup.
➰ The Clever Curl Cleanser effectively removes buildup while still protecting the scalp’s natural moisture, making it ideal for curls that crave nourishment without compromise.
➰ The Clever Curl Scalp Brush is designed for deep cleansing, helps to remove product buildup and stimulates circulation.
If your scalp needs a little extra love, our Curl Specialists are always here to help. Visit your nearest Clever Curl Salon Stockist or reach out to our in-house team for personalised guidance ❤️
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Visit your nearest Clever Curl Stockist to purchase the perfect gift for Mother’s Day ❤️ ...
There’s something so powerful in choosing to work with your natural texture ❤️
We loved watching Jools lean into her natural curls and make space for them to thrive with Clever Curl.
Jool’s Clever Curl routine:
Clever Curl Cleanser
Clever Curl Rich Conditioner
Clever Curl Curl Cream
Clever Curl Wonderfoam
Clever Curl Humid Weather Gel
Thank you for sharing your journey with us @haus_of_jools 👑
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It’s incredibly special to see our bold new era reflected through someone else’s creative lens 🎨
Brisbane artist and curly girl Emma Darrouzet brought Clever Curl Confidence to life in her own way, creating a piece inspired by what confidence and self-expression look and feel like to her.
Emma’s work celebrates identity, mood and the mind through colour, using art as a form of therapy and release. There’s something so powerful in the idea of expressing who you are, honestly and without restraint. It feels deeply aligned with what this new chapter of Clever Curl represents.
Because confidence isn’t something you put on.
It’s something you return to.
Watching Emma interpret our refresh through her art, while embracing her natural curls, was a beautiful reminder of why we do what we do. It’s about creating space for individuality, for creativity, and for people to feel proud in who they are.
Thank you for sharing your vision with us, Emma ❤️
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Such a special transformation to witness ❤️
After 6 years of locs, this process is never quick or simple. Removing them takes incredible patience, and afterwards the hair is often left feeling dry, fragile and in need of deep hydration. This stage is all about slowing things down. Reintroducing moisture, gently detangling, and supporting the hair as it finds its natural pattern again. With the right hydration, thoughtful cutting to remove compromised ends, and a routine that works with the hair, you can start to see the curls return in their own time.
We love seeing our salon community approach moments like this with so much intention and respect for the journey. It’s not just about the end result, but how the hair is cared for every step of the way.
📍 You can find Sarah at @thecurlalchemist in Dunedin, New Zealand.
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Looking for something thoughtful for Mum or someone you love this Mother’s Day ❤️
Our Clever Curl Gift Packs are designed to make curl care simple and a little bit indulgent - with options for every curl type.
Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type.
Gift packs are available from your local Clever Curl Salon Stockist - head to our website to find your nearest Stockist.
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Did you know you can refill your favourite Clever Curl products at your local salon?
Clever Curl packaging is designed to have the smallest possible impact on the environment and remove the need to dispose of each bottle after use. All Clever Curl bottles are manufactured in Australia from 100% recycled milk bottles and can be easily refilled and re-used over and over. When your Clever Curl bottle is empty, we encourage you to refill it or re-use it for another purpose rather than send it off with your recycling ♻️
Salons that stock Clever Curl can offer you a refill and best of all, most salons will offer a reduced price when you refill your bottles which saves you money while you reduce the impact on the environment ❤️
Search for the closest Clever Curl refill salons near you by heading to our Stockist page on our website.
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Your favourite curl products, Australian Made 🫶
We are so proud to have the well-known Australian Made logo on all of our products, and are so grateful to all of our valued customers for choosing to support Australian Made and Owned. By choosing to support Australian Made and Owned you are contributing to the demand of local goods, creating more job opportunities for Australians and reducing your carbon footprint, all while receiving high quality hair products 🥰
Thank you to all of our amazing stockists who choose to support Australian Made and Owned ❤️
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Every Clever Curl Mother’s Day Gift Pack is packed with care by our team here on the Sunshine Coast ❤️
Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type.
All of the Clever Curl products contained in these Limited Edition Mother’s Day packs are refillable at your nearest Clever Curl Refill Salon. To find your nearest Clever Curl Stockist simply head to our Salon Locator Page, pop in your Suburb and State then click search.
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A styling essential routine for thick, thirsty curls ❤️
This super nourishing duo pack is perfectly designed for those with thick, thirsty, dry curls and tight texture/ afro hair. Our Curl Cream is 100% moisture, no hold and is to be used as a leave in product to provide deep and long-lasting moisture. This versatile product can also be used in a spray bottle diluted with water on refresh days or as the final step in your routine to Scrunch Out the Crunch. This pack also includes our Dry Weather Clever Gel which has humectant properties, helping to draw in moisture from the atmosphere to continue reaping the benefits of hydration throughout the day.
This pack is also great for anyone starting their curl journey as an intensive moisture hit for dry, damaged hair.
Gift packs are available from your local Clever Curl Salon Stockist.
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Happy Easter from the Clever Curl team 🐇❤️ ...
A styling essential routine for fine or wavy hair ❤️
This duo is also great for those who want to achieve voluminous results without weighing their curls down!
This pack contains our hero product, Curl Wonderfoam which is 50% moisture and 50% hold. This product is designed to provide long-lasting moisture while creating soft curl definition. This Limited Edition Pack also includes our Humid Weather Clever Gel which contains anti-humectant properties to lock in existing moisture, while keeping out any external humidity. This pack is also available in Fragrance Free for those sensitive to fragrance.
Gift packs are available from your local Clever Curl Salon Stockist.
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Not sure which of our Duo Packs are right for you? Watch our latest YouTube video to learn all about our 2026 Mother’s Day Gift Packs ❤️
Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type. Gift packs are available from your local Clever Curl Salon Stockist.
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