This September, the Ethical Brand Co team proudly took part in the Camp Quality Big Walk for Little Kids, coming together to support an incredible cause that is close to our hearts. Over the course of the month, our team collectively walked 588km and raised a total of $6,875 to help support Camp Quality’s mission of bringing positivity, hope and joy to children and families impacted by cancer. Knowing that our efforts can contribute to these meaningful experiences makes every step worthwhile. Thank you to everyone who dedicated their time over the past month to raise money for such a wonderful cause. EverEscents has been a proud partner of @camp_quality for over 19 years and we are always so honoured to help make a difference for these brave kids and their families. 🤎
Today is R U OK Day which is a national suicide prevention charity and registered public health promotion that encourages people to stay connected and have conversations that can help others through difficult times. We recognised today by giving the team at Ethical Brand Co some cookies and to spark conversations on why today is so important.
A conversation can save lives @ruokanyday
Thanks to @sprinkled.with.sweets for the beautiful cookies 🤍
On Monday, the Ethical Brand Co team came together to celebrate Indigenous Literacy Day (ILD) by watching the ILD short film and sharing a meaningful yarn with Mack Muckan from @undumbi_culture
We are so grateful to Mack and Undumbi Culture for their time and knowledge, and for teaching us more about this beautiful Country we live, work, and play on. We are proud to support the incredible work of the @indigenousliteracyfoundation The ILF is a national charity of the Australian Book Industry, working with remote Aboriginal and Torres Strait Islander Communities to create and share culturally relevant books, resources, and programs in the languages of their choice. In many remote Communities, access to reading material is limited, and ILF plays a vital role in providing children with the opportunity to engage with storytelling and literacy 📚 We’re honoured to support ILF’s purpose of investing in Aboriginal and Torres Strait Islander Communities and empowering future generations through the strength of story. To learn more or to watch this year’s inspiring ILD film, head to the ILF website.
Happy Fathers Day to all the Dads and Father figures in our lives! We appreciate each and everyone one of you. Thank you for always cheering us on. Here’s to you 🤍
Our wonderful staff member Craig volunteered this past weekend for @indigenousliteracyfoundation at the Broncos Vs Warriors NRL game. ILF is a 50-50 Charity Raffle partner, where every contribution from this raffle helped the foundation continue its work alongside more than 500 Aboriginal and Torres Strait Islander communities.
Last Wednesday was a busy and exciting day at the Ethical Brand Co HQ. We had the lovely Nat from @Dolcelisabraidingboutique visit and share her passion and knowledge with a braiding demo on one of our staff members Erin. Alongside Nat we also had our Clever Curl Educator @curlsbypatty where they both shared their knowledge around textured hair and braiding. We also had the privilege of @haus_of_jools and her wife Marlo popping in for an Ethical Brand Co tour. It was a day full of fun, education and being reminded why community is so important to us here at Ethical Brand Co. Thanks for the visit! 🤍
This week we celebrate 10 (official) years of Kaz at Ethical Brand Co. 120 months, 10 years of keeping us organised, cared for and laughing. Kaz our footy tipping legend, dance floor queen and office mum. Fast, fastidious and just the right amount of OCD.
We absolutely adore you and are so grateful for everything you do here at EBC 🤍
Today at Ethical Brand Co we swapped our uniforms to Celebrate PJ Day for the Hair and Barber industry in support of the @the_tarrant_foundation_ltd , raising funds for people facing domestic violence, sexual abuse, homelessness, and mental health challenges.
Earlier this week we had the privilege of hosting @gloriabinks , @taylor_hairbyphd and @lleytonfangatuahair at EBC HQ.
Gloria, the Co-founder of @ewa_inspiringhairfreedom shared wise words with our team reminding us that everyone’s story is worth listening to. Taylor is our wonderful Clever Curl educator from Sydney who we were all so so excited to welcome to our HQ for a visit. And Lleyton travelling all the way from Emerald has been a very close member of our Clever Curl community and a very talented apprentice with skills we admire.
We are so grateful to have such amazing people in our community and it was such a pleasure having them visit 🤍
Our team was so excited to try the new Coco Water by @okboocha. We had a first in best dressed taste testing competition to see what the team thought 👀 Matcha or Chocolate? 🤍
Ethical Brand Co is proud to be selected as a National Finalist in the 2026 AMI Marketing Excellence Awards for the Australian Made Excellence Award category!
Sponsored by the Australian Made Campaign, this award recognises licensees that exemplify the use of the Australian Made Logo in branding and marketing and contribute to the overall growth and success of the Australian manufacturing industry.
At Ethical Brand Co, we view the Australian Made logo as more than a badge on our packaging. It is an important part of our brand story and a powerful way to connect consumers with the people, places and processes behind our products. We believe supporting Australian Made extends beyond manufacturing products locally - it also means investing in Australian people, communities and causes that help create a stronger, more inclusive future 🤍
Last week, we were honoured to take part in a Walk on Country led by Macka, Choppy and Brent from Undumbi Culture.
We are incredibly grateful for the opportunity to listen, learn and deepen our understanding of the history, culture and ongoing connection that First Nations peoples have with Country.
Thank you to Macka, Choppy and Brent for so generously sharing your knowledge, stories and time with us 🤍
We are proud to introduce our latest warehouse initiative focused on reducing packaging and improving recycling efficiency.
Our Queensland warehouse is now operating a state-of-the-art cardboard shredder that transforms used cartons into protective padding material for our customer orders. This initiative significantly reduces our reliance on paper parcel filler, saving an estimated 30 kilometres of paper padding each year while also repurposing over 25,000 cartons annually.
Ethical brand co are committed to prioritising eco-friendly solutions and sustainable business practices across our everyday operations. Stay tuned for more eco-innovation news from our Warehouse team coming soon!
Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2026. We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers.
We invite you to take the opportunity to access our products at their current pricing until July 1st 2026, new pricing will take effect from then onwards.
As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.
We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.
With thanks and gratitude, the Ethical Brand Co Team 🤍
In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste.
The team collected items such as cans, microplastics, doggy bags, dog bowl, food scraps and burnt wood which totaled to 4.9kg of rubbish!
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate, working in collaboration with youth leaders and a wide range of organizations in nearly 200 countries. World Ocean Day belongs to all groups and individuals, collectively, everywhere. It’s about how we can create a better future with an abundant ocean and a stable climate, by working together.
The 26th of May marks National Sorry Day and the beginning of National Reconciliation Week. National Sorry Day is a day to remember and acknowledge the mistreatment of First Nations people who were forcibly removed from their families and communities — the Stolen Generations.
It’s a day to pay tribute to their remarkable strength and resilience, and to reflect on how we can contribute to the healing process of our communities.
Today we share our space with Choppy from @undumbi_culture to learn, understand and reflect. We acknowledge the hardship of our first people and why it is incredibly important to open space for generations to come. Thank you Choppy for your honesty, for sharing stories and taking the time to be with our team today.
