Clever Curl | Curly Girl Method Approved

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Mar 17

Leah and Renée had a lovely time visiting Anthony and the team from @curlscurlscurlshair 🤍

A long-time stockist of @clever_curl and @everescents_organic_haircare, Curls Curls Curls are all about embracing natural texture and empowering their clients with the confidence and knowledge to manage, style and maintain beautiful curly hair.

You can find Curls Curls Curls in Potts Point, Sydney NSW.

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Mar 11

Some of the faces behind your favourite Australian Made & Owned professional hair care company 🤍

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Mar 9

Today we celebrated International Women’s Day with a morning tea alongside a truly powerful guest speaker, Dr. Allison Asher.

Dr. Allison Asher is a Mindset and Wellness Coach and Chiropractor who shared insights on the power of feminine energy and the importance of taking time for yourself.

Ethical Brand Co is proud to hold high standards for equality, empowerment and wellbeing, and to continue growing as an inclusive, ever-learning business. Here’s to celebrating the incredible women in our team, our community, and beyond 🤍 ...

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Mar 4

Last week our entire team got together for a day of encouragement and inspiration for our annual Ethical Brand Co Conference.

Our Clever Curl Education Team are all about embracing natural texture and being true to who you are.

Collaboratively, they came up with some questions to ask our team and share their thoughts on this topic. We covered off volume, favourite Clever Curl products, and some words of affirmation. It’s safe to say that the Clever Curl Wonderfoam is a favourite amongst our team.

We hope you enjoy, stay tuned for more content on getting to know our team 🤍 ...

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Feb 25

Nothing beats face-to-face time with our salons, sharing the passion we have for Australian haircare 🤍

One of our Salon Success Partners, Georgie, has been on the road catching up with some incredible stockists in Melbourne and supporting the people who bring our products to life behind the chair ✂️✨

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Feb 23

Today our team spent the morning picking up rubbish around our Head Office and discussing the importance of keeping our beautiful planet clean 🌏

@cleanupaustralia inspires and mobilises communities to improve and conserve our environment, eliminate litter and end waste.

At Ethical Brand Co we respect the environment we live in and honour the Country on which we get to live, work and play on every day. ...

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Jan 28

Check some of our team member’s top picks 🤩

Shop our favourites online or drop by our shopfront in Coolum Beach, Sunshine Coast 🤍

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Jan 21

We want to give a special shout out to our Warehouse Manager, Wade, for making sure EBC HQ and warehouse is always in the best shape it can be ✨

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Dec 31

We wish you a very happy new year!

Thank you to all of our wonderful customers for your support throughout 2025, you are the reason we do what we do. Enjoy some highlight moments from our 2025. We are so excited for another amazing year 🤍

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Dec 24

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Dec 19

The Grinch has officially taken over EBC HQ 🎄

Don’t worry, he’s answering phones, packing orders and mostly behaving himself.

We’re getting into the holiday spirit, but we’re still here to help with your questions and make sure your orders arrive safely. If you have any questions, please reach out to contact@ethicalbrandco.com.au or call us on 1300 856 744.

From our Ethical Brand Co family to yours, we wish you a safe and happy festive season! Thank you to all of our wonderful stockists and customers for your support throughout 2025, you are the reason we do what we do 🤍 ...

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Dec 17

As we continue our growth journey, we are excited to introduce a new and pivotal role to our business. We have a unique opportunity for a National Business Development Manager to join our HQ team here on the beautiful Sunshine Coast.

Through influence and authentic partnerships, the National Business Development Manager will play a pivotal leadership role - driving commercial accountability, customer relationships and the Customer Experience team’s unique service proposition.

Please visit the Careers page on our website for more information: https://www.ethicalbrandco.com.au/careers/ ...

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Dec 15

Our hearts are with everyone affected by the tragic events that unfolded at Bondi Beach yesterday. A place many associate with summer, safety and community. We extend our love, strength and support during this incredibly difficult time to the victims, their families, emergency services, police and the local community 🤍

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Dec 11

We are proud to be teaming up with Waste Free Systems to reduce our daily waste and become a more sustainable business 🤍

Waste Free Systems began in 2016, helping hair salons become more sustainable, and working to repurpose salon waste into new products and materials.

Last week, Dale from Waste Free System introduced a Start Bin Kit into our Ethical Hair Co Salon, which included separate bins for hair, plastic, metals and paper and cardboard. Dale trained our staff on how to implement the process into our daily routines, how to make sure the right materials are being collected, and how to prepare for collection.

In Waste Free System’s sorting and management facilities, they sort all collected waste based on the resource material. From there, waste is bailed, compacted, and prepared to shipping to a variety of processing suppliers who recycle, reuse or repurpose the waste.

We will soon be able to see how much waste we have diverted from landfill, and what environmental impacts our business is having. Thank you to the team at @wastefreesystems 🌱 ...

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Nov 12

Did you know that our EverEscents and Clever Curl product bottles are made from milk bottles?

We are proud that our product bottles are not “single-use plastic bottles” and are 100% recyclable. After use, you can refill, repurpose or recycle them! Your conscious decision will make all the difference to help reduce waste.

Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.

Happy National Recycling Week 🤍 ...

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Nov 11

This week is Love Your Hairdresser Week!

We invite you to celebrate every single salon, hairdresser, barber, apprentice, educator, coach, and supplier who makes our industry so special.

Let’s spread positivity, creativity, and love - because this amazing industry deserves it!

@aushaircouncil #LoveYourHairdresserWeek

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Nov 10

It’s National Recycling Week! ♻️

We had a visit from EnviroCom Australia to complete a waste audit, helping us learn how to make our workplace even more sustainable 🌱

EnviroCom Australia works with businesses and individuals to provide the most efficient, cost effective and environmentally sustainable solutions for each situation.

During our audit, we emptied each department’s bins and sorted through the contents to see how we could improve our separation systems from recycling, organic waste, general waste and supporting @4changeqld .

We also took a walk around our site to make sure bins were correctly labelled and accessible in every space.

A big thank you to EnviroCom Australia for educating and inspiring us to keep improving our environmental impact as a company and individuals 🤍 ...

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