We are proud to introduce our latest warehouse initiative focused on reducing packaging and improving recycling efficiency.
Our Queensland warehouse is now operating a state-of-the-art cardboard shredder that transforms used cartons into protective padding material for our customer orders. This initiative significantly reduces our reliance on paper parcel filler, saving an estimated 30 kilometres of paper padding each year while also repurposing over 25,000 cartons annually.
Ethical brand co are committed to prioritising eco-friendly solutions and sustainable business practices across our everyday operations. Stay tuned for more eco-innovation news from our Warehouse team coming soon!
Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2026. We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers.
We invite you to take the opportunity to access our products at their current pricing until July 1st 2026, new pricing will take effect from then onwards.
As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.
We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.
With thanks and gratitude, the Ethical Brand Co Team 🤍
In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste.
The team collected items such as cans, microplastics, doggy bags, dog bowl, food scraps and burnt wood which totaled to 4.9kg of rubbish!
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate, working in collaboration with youth leaders and a wide range of organizations in nearly 200 countries. World Ocean Day belongs to all groups and individuals, collectively, everywhere. It’s about how we can create a better future with an abundant ocean and a stable climate, by working together.
The 26th of May marks National Sorry Day and the beginning of National Reconciliation Week. National Sorry Day is a day to remember and acknowledge the mistreatment of First Nations people who were forcibly removed from their families and communities — the Stolen Generations.
It’s a day to pay tribute to their remarkable strength and resilience, and to reflect on how we can contribute to the healing process of our communities.
Today we share our space with Choppy from @undumbi_culture to learn, understand and reflect. We acknowledge the hardship of our first people and why it is incredibly important to open space for generations to come. Thank you Choppy for your honesty, for sharing stories and taking the time to be with our team today.
In honour of Australian Made week, we want to know why it’s important to you to buy Australian Made Products? Here is just a few of the reasons our staff value choosing Australian Made 💚💛
There’s something special about seeing that green and gold kangaroo on a product 💚💛
In light of Australian Made Week, our Brand Manager Alexis recently spoke with news.com.au about why supporting Australian Made matters now more than ever.
“People are so much more conscious about supporting Australian industry, and supporting Australian producers and makers, and therefore supporting a more sustainable, self-sufficient economy for us,” Alexis shared.
As an Australian owned and made business celebrating almost 20 years of EverEscents, we’re incredibly grateful for the support of our community. Choosing Australian Made means supporting local makers, higher production standards, and a more sustainable future for everyone.
Proudly Australian Made and Owned, Ethical Brand Co’s family of brands has been carefully crafted to meet the unique needs of all people, cultures, and communities - all while respecting our environment.
We prioritise sustainable and ethical practices across all areas of our business, from responsible sourcing and manufacturing to our support for community initiatives, charities, and environmental organisations, we’re committed to making a meaningful difference. Our customers share our values and remain at the heart of everything we do.
To find out if your favourite brands are truly Australian, go to @australianmadecampaign or www.australianmade.com.au
Artwork done by our in-house Graphic Artist Damon.
In light of Australian Made Week, our founders Julia and Luke share why manufacturing in Australia has always been at the heart of Ethical Brand Co and why supporting Australian Made businesses matters now more than ever.
From supporting local jobs and industry, to maintaining high production standards and creating products with sustainability in mind, choosing Australian Made has a ripple effect far beyond the product itself.
We’re proud to formulate, manufacture and package our products right here in Queensland, Australia.
Thank you for supporting local, supporting Australian, and supporting businesses like ours.
Last week our team attended the @sunshinebutterflies annual Triathlon 🦋🤍
We spent the morning cheering on members, staff, students and ourselves as everyone completed accessible triathlon circuit at the Sunshine Butterflies Backyard!
Thank you to the wonderful Sunshine Butterflies team who always plan such incredible events, celebrating inclusion in our community! We are so proud to support the important work you do.
A big congratulations to the amazing Tiarna for 14 years of service - what an achievement!
How amazing are these two images, the first is Jasmine Charters (EBC Founders eldest daughter) with Tiarna during her first haircut in 2012. The second image is Jasmine and Tiarna last week in our Warehouse. The same cape, same people, different warehouse and a lifetime of memories in-between.
Tiarna is now Jasmine`s mentor at Ethical Brand Co while she completes her Certificate 3 in Business. We couldn`t be more proud to see our first full-time team member now teaching the younger generation, what a way to empower women in this business.
Congratulations again Tiarna, can`t wait to see what the future brings for you 🤍🙌
This week we held a Book Swap in support of the @indigenousliteracyfoundation 📚
Our team members brought in their most loved books, children’s books, books already read and feel someone else would benefit from, books that have accidentally bought twice or ones that they have been meaning to read for years! Over lunch times, we swapped, shared and donated to give back.
The Indigenous Literacy Foundation`s Great Book Swap is a simple and meaningful way for your businesses and communities to celebrate reading while helping gift culturally relevant books to children in remote Communities across Australia. In remote and very remote Communities, access to books can be limited, and these book swaps helps put new books directly into kids’ hands 🤍
Whimsical low maintenance cut on Hayley by @chelsi.hairhexen ✨
We were lucky to have a visit from Chelsi to EBC HQ where team member Hayley was a hair model for the day, experimenting with new styles! Chelsi performed dry detailing on Hayley’s waves post wet razor cut followed by the ultimate styling combo - @eco_style_project Firm Hold Hairspray and Dry Shampoo Texture Spray.
Thanks for visiting Chelsi, we can’t wait to see more of your work back in the chair 🤍
A vending machine with purpose, as all proceeds go to Wishlist, our local hospital charity, to help bring care closer to home for Sunshine Coast and Gympie region patients and families. We are proud to support @scwishlist 💛
We are excited to operate a Waste Free Collection Hub at EBC HQ ♻️
If you`re a freelancer stylist or solo-operator hair salon, you may not generate the amount of waste that warrants a "from-your-door" collection service. But that doesn`t mean that you should be priced out of having a recycling solution! Waste Free Systems Collection Hubs are convenient drop-off locations where you can bring your salon* recycling to have it collected and processed.
Thank you to the team at @wastefreesystems 🌱
Learn more at https://wastefreesystems.com.au/collectionhubs
