The Grinch has officially taken over EBC HQ 🎄

Don’t worry, he’s answering phones, packing orders and mostly behaving himself.

We’re getting into the holiday spirit, but we’re still here to help with your questions and make sure your orders arrive safely. If you have any questions, please reach out to contact@ethicalbrandco.com.au or call us on 1300 856 744.

From our Ethical Brand Co family to yours, we wish you a safe and happy festive season! Thank you to all of our wonderful stockists and customers for your support throughout 2025, you are the reason we do what we do 🤍 ...

We are proud to be teaming up with Waste Free Systems to reduce our daily waste and become a more sustainable business 🤍

Waste Free Systems began in 2016, helping hair salons become more sustainable, and working to repurpose salon waste into new products and materials.

Last week, Dale from Waste Free System introduced a Start Bin Kit into our Ethical Hair Co Salon, which included separate bins for hair, plastic, metals and paper and cardboard. Dale trained our staff on how to implement the process into our daily routines, how to make sure the right materials are being collected, and how to prepare for collection.

In Waste Free System’s sorting and management facilities, they sort all collected waste based on the resource material. From there, waste is bailed, compacted, and prepared to shipping to a variety of processing suppliers who recycle, reuse or repurpose the waste.

We will soon be able to see how much waste we have diverted from landfill, and what environmental impacts our business is having. Thank you to the team at @wastefreesystems 🌱 ...

Did you know that our EverEscents and Clever Curl product bottles are made from milk bottles?

We are proud that our product bottles are not “single-use plastic bottles” and are 100% recyclable. After use, you can refill, repurpose or recycle them! Your conscious decision will make all the difference to help reduce waste.

Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.

Happy National Recycling Week 🤍 ...

It’s National Recycling Week! ♻️

We had a visit from EnviroCom Australia to complete a waste audit, helping us learn how to make our workplace even more sustainable 🌱

EnviroCom Australia works with businesses and individuals to provide the most efficient, cost effective and environmentally sustainable solutions for each situation.

During our audit, we emptied each department’s bins and sorted through the contents to see how we could improve our separation systems from recycling, organic waste, general waste and supporting @4changeqld . 

We also took a walk around our site to make sure bins were correctly labelled and accessible in every space.

A big thank you to EnviroCom Australia for educating and inspiring us to keep improving our environmental impact as a company and individuals 🤍 ...

What a magical morning at the @sunshinebutterflies Walk in Wings event 🦋

We are proud to be a Gold Partner of Sunshine Butterflies - a disability support service located on the Sunshine Coast that strives to improve the lives of those living with a disability and their families. Today we joined Sunshine Butterflies and friends to celebrate inclusivity and community spirit along the beautiful Noosa River.

From colourful butterfly wings, to purple paws, to an incredible sea of participants, it was heart-warming to see everyone come together to break down barriers and uplift our friends with disability. Thank you to all the amazing supporters, teams, and volunteers who made this day possible 🤍

Let’s continue to create a community where everyone can thrive. Together, we can make a difference! 💪 ...

Join Georgie for a day in her life as a Customer Experience Specialist at Ethical Brand Co, the official home of EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals 🤍

As you can see, Georgie loves to freshen up using the @eco_style_project Dry Shampoo Texture Spray and the @clevercurl Curl Oil. What are your go to products? Comment below 👇 ...