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Clever Curl

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Clever Curl - your curl’s best friend!

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.

And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.

Star Ingredients


A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.


Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.


These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.


A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.


Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.


Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.

What Customers Are Saying

Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍

Follow Us On Instagram - Clever Curl

Meet our Clever Curl Cleanser 👋 😍

This clever Cleanser is designed to work without lather to gently and effectively cleanse and hydrate the hair and scalp 💜

We can`t live without it and neither should you! ⭐😊

This hand drawn Clever Curl Product was created by our amazing in-house Graphic Artist, Damon 🐰 Check him out on Facebook - Damon the Artist

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Here at Clever Curl we understand that different curl textures have different needs when it comes to moisture, which is why we offer two Conditioners; Light Conditioner and Rich Conditioner. But which one is right for you and how do you use it? ⭐

Ask yourself these 3 simple questions to help choose the perfect Conditioner for your curls:

💜Does my hair get weighed down easily?
💜Do I have fine hair?
💜Does my hair feel coarse and dry?

If you answered yes, yes, no - Light Conditioner is best for you. If you answered no, no, yes - you need Rich Conditioner! ➿

Keep watching this video to see how you can use our Conditioners effectively in your curl routine 🙌

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Did you know that Clever Curl is 100% Certified Australian Made and Owned? 😍

We take major pride in knowing that our brand is made in Australia, meaning that we are contributing to the success of local farmers, manufacturers and businesses 💜⭐

Thank you to all of our amazing customers for supporting us and in turn, supporting Australian Made🥰

Video credit - @australia

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We LOVE to see Paris showing us how her curls change in the days after wash day 😍

It is totally natural for your curls to take different shape on the days following washday, depending on the weather and your lifestyle!

Do you have a “favourite” curl day?

You can find Paris at @paris_mcelroy in Doolandella📍

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Clever Curl is wishing you a wonderful Easter full of love and laughter 🤍 ...

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If I’m having a good curl day, best believe it’s not going to waste... Even if that means just going to the grocery store 💁‍♀️💜 ...

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Here at Clever Curl we are proud to remind everyone that our company is 100% Australian made and owned! 😍

Knowing that we are helping to support local farms, manufacturers and businesses just by using our hair products makes us feel so amazing and to everyone who supports Clever Curl we hope it makes you feel amazing too 💜⭐

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Clever Curl will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.

We are joining a worldwide community who together support action on climate change.

Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏

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Did you know that we have an in house salon at our Clever Curl HQ? 😍

We offer specialised Curly Cut appointments using all of our Clever Curl products whilst also educating you on exactly how to get the most out of them and have your curls looking the best they’ve ever looked 💁‍♀️

To find out more or book in for an appointment send us a DM 💜⭐

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Attention Hairdressers, this is our PSA that the 2024 Clever Curl Education Calendar is filling up quickly! So if you’ve been thinking about attending one of our Masterclasses, now is the time to book as we still have classes in Sydney, Melbourne, Brisbane, Perth and Launceston🙌

Clever Curl are offering three levels of Education from introductory to advanced, to help you on your journey into expanding your curl knowledge. For years the Clever Curl team have been researching, listening and connecting with curlies of all cultures and backgrounds to learn what it takes to deliver authentic, world class curl education, and we’re bringing it to you!

Head to the link in our bio and click on “PROFESSIONAL EDUCATION’’ to secure your tickets now 💜

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20K!!!! 🥰😍 Here at Clever Curl we want to say a HUGE thankyou to everyone who follows and supports us here on Instagram 💜

To say thankyou we want to offer one lucky winner the Clever Curl routine of their choosing including up to 6 products to share the curl love 😊 To enter:

💜 Follow @clever_curl
💜 Like and save this post
💜 Tag a friend
💜 Share this post to your story for an extra entry

This giveaway is an Instagram only giveaway, the winner will be announced on the 28th of March via our Instagram story.

This giveaway is only on our page @clever_curl please be aware of accounts pretending to be us.

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