Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
Follow Us On Instagram - Clever Curl
Original Clever Curl Wonderfoam is now back in stock! Available from your local Clever Curl salon stockist.
To find your nearest Clever Curl Stockist head to our Salon Locator page, pop in your Suburb and State then click search: https://www.clevercurl.com.au/stockists/💜
Absolutely loving this transformation by Julie and the Guava Hair Body team 💜
These curls are looking so shiny and hydrated after some love!
You can find Julie and her team in Baxter, VIC @guavahairbody
Micro-Plopping is a great technique for curly and wavy hair to start the drying process after applying your styling products.
The aim is to remove a small amount of water and push the product into the hair via micro-plopping without causing frizz or disrupting the curl pattern.
Here are our top tips for Micro-Plopping 💜
Say goodbye to frizzy, tangled curls and hello to smooth, defined locks with our Clever Curl RPET Satin Pillowcase! 😍⭐
Made from 100% recycled material, this eco-friendly, vegan, and cruelty-free alternative to silk is gentle on your hair and the planet. Unlike traditional cotton and poly-blend linens, our satin pillowcase reduces friction and prevents breakage, so you wake up to effortlessly beautiful curls every morning. Sleep sustainably and style flawlessly! 💜🥰
We believe wholeheartedly that all textured hair can be cared for, nurtured and loved. We encourage all Clever Curl Specialists to educate themselves, to understand and to say YES to any hair type that walks through their door.
The beautiful @leemilesmodel sat down with Hayley from our Marketing Team to share her experiences of coming to love her natural hair. Embracing your natural hair isn’t just for you, it’s for the generations to come!
A big thank you to Lee for sharing your experience with us, we appreciate your vulnerability ➰💜
Here are some of our latest curly moments from our in-house Curl Salon 💜
Our team of Curl Specialists have been busy cutting, hydrating and styling curls of all kinds. Liza and Kristy have been continuing to enhance their skills to offer the haircut of your curly dreams!
We are now offering Junior Curl Sessions! This new service is open to curly children between the ages of 5 – 12. During this specialised service, children receive a curl by curl cut along with a basin hydration and styling session. Not only is this wonderful to treat your kids curls, it is also an education opportunity for the child and parent on how to care for their curls at home.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ we would love to have you ➿
We are very excited to announce that we are now offering a new service at our Head Office Salon, Ethical Hair Co, Junior Curl Sessions!
This new service is open to curly children between the ages of 5 – 12. During this specialised service, children receive a curl by curl cut along with a basin hydration and styling session. Not only is this wonderful to treat your kids curls, it is also an education opportunity for the child and parent on how to care for their curls at home
Please call our Tollfree number 1300 856 744 or send us a DM to enquire now! 💜
Only the essentials... 😇
Who else has a line up like this in their shower? 💜
We love seeing all members of the curly community loving and embracing their natural texture! ➰
Incredible work as always from the @eyeamhair team! @shag_dag thanks for sharing this throwback! 💜
Antonella from Hairdressers At Work @hairdressersatwork creating curl magic on her clients 🪄
This client had a curly cut and hydration finished with Clever Curl Leave-in Cream and Humid Weather Gel to seal in moisture and bring out those beautiful bouncy curls! 💜
We had the pleasure of spending an incredible two days at Cornerworks Hair in Geelong, VIC for our first Clever Curl Masterclass of the year 😊💜
Our Clever Curl Masterclass offers professional hairdressers intensive, hands-on training to gain the in-depth knowledge and skills needed for curly clients. Over these two days, participants explored the Clever Curl approach, from understanding the theory of curls to mastering dry cutting techniques, bespoke hydration treatments, and styling methods.
A huge thank you to our amazing attendees and beautiful models for showcasing such a stunning variety of curls and making the event memorable! 💜
If you’re a hairdresser looking to expand your curl expertise, there are still spots available in our 2025 Education calendar. Head to the “Professional Education” link in our bio to learn more.
Next up: Clever Curl Masterclass in Wellington, NZ - don’t miss out! 💜
Refreshing your curls made simple 💜
Drop a 👑 if you do any of these when refreshing your curls
Last week some of the Clever Curl Team spent some time with David at @marciagibsons salon. We have been so inspired by all the incredible curl work coming from David and his team so Clever Curl specialists Kristy and Liza joined forces to learn and grow their knowledge.
A big thank you to David and his team for making our Clever Curl team feel so welcomed in their salon. Educate, collaborate, inspire 💜
We are still beaming with light over our first Curl Connections event in Sydney 💜
Check out some of these incredible photos our talented in-house photographer Farouk captured on the night 😍
Our Clever Curl Oil is packed full of hydrating ingredients 💦
Featuring Sweet Almond Oil, Castor Seed Oil, Argan Oil and Rosehip Oil, this super blend product will add a shine and nourishment to your curls.
All of the oils included in this potent product are natural, soluble lipids, meaning they won’t build up on the hair. With your next cleanse they will simply wash away 💜
Meet our HR Manager Sally 💜
Sally had some time in our in-house salon with the wonderful Liza last week and was blown away with her results. Sally knew she had wavy hair but did not realise the difference a good cut and hydration can do for your natural texture ➰
Liza used EverEscents Fresh Mint Shampoo first to do a deep clean of the hair and scalp, then went in with our Clever Curl Cleanser and Curl Treatment. Sally then sat under the steamer for 15 minutes before styling with Curl Wonderfoam and Humid Weather Gel 💜
The Clever Curl Light Conditioner is great for many reasons. Here are our top 3!
➰Lightweight rehydration
➰Great for finer curl types
➰Can also be used as a Leave-in!
Tell us, do you use this product in your routine?
💜Happy love day curly community 💜
We hope today you can find time for yourself, take an extra 5 minutes in the shower with your Clever Curl Treatment, enjoy the aroma of the gorgeous Clever Curl Original scent, gift yourself the time to nourish your textured hair and tell yourself you are amazing in every single way.
Big love, the Clever Curl Team 💜