Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Diffusing tips for beginners:
❤️ Use low to medium heat, and low to medium speed
❤️ Hover diffuse roots until dry to prevent frizz
❤️ When close to dry, scoop small sections of curls with diffuser up to roots
❤️ Be patient, don’t touch your hair until it is completely dry
Love this wet to dry curl transformation by @angelenergy.hair ➰
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Known for her artistic flair and love of bold transformations, Chelsi specialises in helping clients embrace and fall in love with their natural texture ❤️
We love this soft curly transformation she created 😍
Chelsi used the following products:
@everescents_organic_haircare cleanser
Clever Curl Rich Conditioner
Clever Curl Humid Weather Curl Gel
Clever Curl Curl Cream
@eco_style_project Firm Hold Hairspray
Join Chelsi on the Clever Curl Education Tour. Visit the link in our bio or https://www.clevercurl.com.au/education/ to book your spot today.
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We are obsessed with Cindy’s hydrated bouncy curls 😍
Cindy’s curl routine:
❤️ Clever Curl Curl Wonderfoam
❤️ Clever Curl Curl Cream
❤️ Clever Curl Humid Weather Curl Gel
❤️ Clever Curl Curl Oil
Find your favourite Australian curl products from your nearest Clever Curl Stockist.
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That’s a wrap, Melbourne ❤️
What an incredible 3 days full of texture at our Clever Curl 2-Day Masterclass and Colour Techniques For Curls Look & Learn at @cherrybomb_hair 🍒
Over two days, hairstylists from a range of experience levels came together to deepen their understanding of textured hair, refine their techniques and build confidence behind the chair. From theory through to cutting, hydration and styling, every attendee immersed themselves in the Clever Curl approach and completed a full curl service on their models. The third day continued on for attendees to learn about hand-painting and foiling on texture. The session focused on how to place and apply colour specifically for textured hair, and how this process differs from colouring straight hair.
A huge congratulations to everyone who attended and your passion, curiosity and willingness to learn.
A special shout out to Chelsi, who led her first Clever Curl Education weekend with creativity and infectious energy. We are so excited for what lies ahead in this next chapter of Clever Curl Education 🔥
Who’s joining us at the next one?
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Happy World Refill Day 🌏
As part of our eco-initiatives we have designed the Clever Curl packaging to have the smallest possible impact on the environment and remove the need to dispose of each bottle after use. All Clever Curl bottles are manufactured in Australia from 100% recycled milk bottles and can be easily refilled and re-used over and over. When your Clever Curl bottle is empty, we encourage you to refill it or re-use it for another purpose rather than send it off with your recycling.
For a list of salons check our stockists page on our website and ask your nearest stockist if they offer Clever Curl refills and if not why not? ❤️
Artwork by our in-house Graphic Artist Damon
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To our loyal customers,
Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Clever Curl will be implementing a small price increase across our family of brands which will come into effect from July 1st 2026.
We invite you to take the opportunity to access our products at their current pricing until July 1st 2026, new pricing will take effect from then onwards.
As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.
With thanks and gratitude, the Clever Curl Team ❤️
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A new chapter of Clever Curl Education starts now ❤️
As our education journey continues to evolve, we’re stepping into a new era with fresh faces and energy but the same passion commitment to textured hair education.
This weekend we’re heading to Melbourne for our next 2-Day Masterclass at @cherrybomb_hair , led by the incredibly talented @chelsi.hairhexen .
With 16 years of salon experience, Chelsi is known for her artistic flair and love of bold transformations, Chelsi specialises in helping clients embrace and fall in love with their natural texture.
We’re excited about where education is heading. More conversations. More curiosity. More confidence behind the chair.
If you’ve been thinking about diving deeper into textured hair, broadening your clientele, or refining your curl services, this is your sign.
Melbourne, we’re ready for you 🔥
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Nat from @krophair takes us through her curly hair routine ❤️
➰ Clever Curl Fragrance Free Cleanser
➰ Clever Curl Fragrance Free Rich Conditioner
➰ Clever Curl Fragrance Free Curl Cream
➰ Clever Curl Fragrance Free Humid Weather Curl Gel
➰ @eco_style_project Firm Hold Hairspray
➰ @everescents_organic_haircar Heat Protector and Finishing Cream
The Clever Curl Fragrance Free Range features low-allergen formulations suitable for all scalp and hair types, providing a gentle, calming solution for curlies who experience sensitivity to fragrance or simply prefer unscented products. It is free from known irritants, harsh chemicals and synthetic fragrances, making it gentle enough for daily use on even the most delicate skin types while maintaining beautifully hydrated curls.
Visit Krop Hair in Norma Park, QLD, for specialist advice and all of your curly hair needs 📍
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So you have low hair porosity, but do you know how to look after it?
Low Porosity Hair is moisture resistant, meaning that it may be difficult to get moisture into the hair, but once you do, you don’t need to worry as much about your hair drying out.
Low porosity hair can also be prone to product build-up, so use richer products sparingly, or opt for lighter products to keep the hair from becoming weighed down.
It is important to remember that there are no “good” or “bad” hair types, every curl is different and the key is knowledge of your hair type and knowing how best to care for the curls that you have.
Visit your nearest Clever Curl Salon Stockist or message us for personalised advice ❤️
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Lexie’s go to Clever Curl routine ❤️
➿Clever Curl Cleanser
➿Clever Curl Light Conditioner
➿Clever Curl Wonderfoam
➿Clever Curl Humid Weather Curl Gel
Visit your nearest Clever Curl Salon Stockist to find your perfect curl routine. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/
Our team absolutely love seeing your results at home so please feel free to tag us!
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What are your goals for 2026, and what are you most excited to build this year?
Join us towards understanding, embracing and celebrating diversity in natural hair textures. If you’re interested about broadening your knowledge and understanding for curly hair, book in for one of our many education classes.
Spaces are strictly limited so book via the link in our bio to secure your spot ❤️
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No more sacrificing the health of your curls to maintain a bright blonde or a clean and radiant silver.
From coloured hair to natural shades of blonde, silver and grey, Clever Curl Blonde Curl Treatment is here to rid your fabulous locks of any unwanted brassy or yellow tones while providing maximum moisture and hydration.
Featuring our signature Certified Organic Aloe Vera and natural pigments derived from Red Sweet Potato and Blue Gardenia Berries, there’s never been a gentler toner for curls ❤️
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Get the full Clever Curl treatment at @miamisohoandhairboutique ❤️
Hydrated and defined curls start with the right techniques, products and education. From treatments to curl cuts and styling guidance, the team at Miami Soho & Hair Boutique are passionate about helping their clients understand and embrace their natural texture.
Healthy curls don’t stop at the salon chair, it’s about feeling confident maintaining them at home too.
📍 You can find Miami Soho & Hair Boutique in Gold Coast, Queensland.
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pov: you discover you have wavy hair ✨
When you give your hair the right love, it allows your natural texture to thrive. The Curl Wonderfoam provides lightweight moisture and curl definition, and Curl Gel provides a firm cast to form accentuated curls.
If your hair has always felt a little “in between”… this might be your sign ❤️
Find your favourite Australian curl products from your nearest Clever Curl Stockist.
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Situated within the Clever Curl HQ at Coolum Beach on the beautiful Sunshine Coast, our boutique curl salon offers bespoke one-on-one appointments catering to all curl hair needs.
Our in-house Curl Specialist Liza is passionate about helping her clients embrace their natural hair texture and educating others on how to celebrate and style their curls (and the results speak for themselves 😍).
If you’d like to book in a curl session at Clever Curl HQ, please visit https://www.clevercurl.com.au/our-salon/ - we would love to have you ❤️
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Clever Curl is proudly Australian Made and Owned ❤️
Clever Curl is a 100% Australian owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Australian suppliers including bottles, tubes, labels, posters and marketing materials.
To find out if your favourite brands are truly Australian, go to @australianmadecampaign or www.australianmade.com.au
Artwork done by our in-house Graphic Artist Damon.
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Clever Curl Curl Cream is designed to deeply hydrate curls while enhancing natural definition with no hold.
Perfect for curlies who love a soft, touchable finish or as a nourishing base underneath your favourite Clever Curl Gel. With 88.7% Certified Organic Ingredients, this rich cream works beautifully on thirsty curls needing long lasting moisture, frizz control and nourishment.
Use it:
❤️ As a leave-in after your conditioning routine
❤️ Under gel for extra hydration and definition
❤️ Mixed with water as an easy refresh spray between wash days
Tip: Add 1–2 pumps to a water spray bottle for a quick, fuss-free curl refresh.
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@curly_skullptures bringing this client’s curls back to life ❤️
Angela used the following products to create this transformation:
@everescents_organic_haircare Organic Cinnamon & Patchouli Deep Treatment
Clever Curl Humid Weather Curl Gel
Clever Curl Curl Wonderfoam
📍 You can find Angela at @unicorn_manes in Brunswick East, Victoria.
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