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Clever Curl

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Clever Curl - your curl’s best friend!

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.

And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.

Star Ingredients

ALOE VERA

A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN

Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL

These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN

A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5

Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E

Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.

What Customers Are Saying

Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
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Follow Us On Instagram - Clever Curl

To wrap up this amazing New Zealand Education tour, Dave and Leah spent 2 days in the beautiful Dunedin for our Clever Curl Masterclass 💜

During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on 3 models! 😍

We are so privileged to have been surrounded by amazing Hairstylists who are so eager to advance their knowledge and skills. Congratulations to @ra_hairdunedin @thecurlycow_nz @the_goodplace.hair Jularkys Hair Studio, Janelle Cooper, @wild_and_wavy_ @hairby.christine.meraki for completing the 2 day Master Class and becoming Clever Curl Curl Specialists ⭐

Our 2024 Clever Curl Education Tour has started off with a bang! If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
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We cannot get enough of this hack to create volume with your curls, using our Clever Curl Afro Picks 💜

Tahni uses our Afro Picks on Charlotte while she is drying her curls to create that amazing root lift you see in the after result! 😍

Our Afro picks are perfect for use when air drying or diffusing your curls and in this video Tahni shows you exactly how she places them in the hair to get the perfect look ⭐

You can find Tahni at @tahnidaniels_hair to see more of her gorgeous curl work because it’s safe to say - we are obsessed! 😍💜➿
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Calling all of our Afro / Tight Texture curly friends in Adelaide 📢💜

We are looking for models for our Afro / Tight Texture Course on Monday the 18th of March in Adelaide. The course will be held at @salonhaircareau at their Training Academy and it will be an amazing day filled with knowledge and fun ⭐️

If you or someone you know may be interested in a free Clever Curl specialised cut and hydration please send a direct message to @marciagibsons as our educators Dave and Leah would love to see you! 😊💜
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We are making a conscious effort in 2024 to use products in our day to day that are good for the planet and not harming our beautiful animals, what about you? 💜

Clever Curl is proudly 100% Cruelty Free and Vegan Certified by Safe Cosmetics Australia. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals 🙌

This art was created by our amazing in-house Graphic Artist, Damon 🐰 Check him out on Facebook - Damon the Artist
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What a whirlwind! We have just wrapped up our first ever Clever Curl Education trip in Aotearoa New Zealand. Our Clever Curl Educators Dave and Leah started off their Education Tour at @runwaystudionz in Wellington, collaborating with passionate Curl Specialists to expand their skills and knowledge in Afro/Tight Texture Curls 💜

This one-day follow up to the Clever Curl Masterclass for professional Hairdressers delves deep into history, cutting, hydration and styling techniques for all types of diverse, tight texture afro curls.
Clever Curl Educator David Corry guides attendees through a multi-faceted approach to cutting, hydrating and styling tight textured afro curls, with each attendee completing a full cleanse, hydration, cut and style on their own model.

Congratulations to @the_goodplace.hair @benjaminhugheshairstylist @curlsundone @thecurlycow_nz for completing the Afro Tight Texture Class and advancing your skills so that you can say YES to every client.

A special shoutout to the wonderful @pepa_thecurlnative for collaborating with us, and @beez2807 for the amazing video, what a dream team ➿

Keep an eye out for the rest of our New Zealand Education Tour this week!
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Did you know that at Clever Curl we offer refills on all of your favourite products? 😍

All Clever Curl bottles are manufactured in Australia from 100% recycled plastic and can be easily refilled and re-used over and over. When your Clever Curl bottle is empty, we encourage you to refill it rather than send it off with your recycling.

Clever Curl Salon Stockists can offer you a refill from their basin bottles or a special refill station. Best of all, most salons will offer a reduced price when you refill your bottles which saves you money while you reduce the impact on the environment.

Head to the Salon Stockist Locator via the link in our bio to find Clever Curl refills near you 💜⭐
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Farouk is showing us all today his favourite Curly tip for refreshing and getting more longevity out of your Curls in between wash day, and needless to say we are obsessed 😍💜 @eco_style_project

Will you be trying this product out? Let us know in the comments below ⭐💜➿
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Not only do Hairdressers love Clever Curl, But so do our Barber friends! ⭐️

We love to see @kenthebarber93 using our Wonderfoam and Humid Weather Gel on his client to create the perfect finish to his curly cut 👏

You can find @kenthebarber93 at @baycity_studio in Wellington, New Zealand 🌿
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Curly hair is a full time job, but we are here to help with some of our best tips! 😉💜

- Detangling in the shower
- Regular trims
- Washing our hair brushes
- Taking care of the scalp
- Using low tox hair care
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REMINDER: We are here to help! 💜

If you ever have any questions about products, routines and everything in between, we are here to assist you. Our DM`s are always open for curly questions so don`t hesitate to contact us. Prefer to talk over the phone? No worries, you can call us on 1300 856 744 and chat to one of our in-house Hairdressers for personalised advice. Our amazing team works from Monday to Friday from 8:00 am to 4:30pm. We can`t wait to help you on your journey 🥰
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Last month we had a special visit from our Curl Friend and loyal Clever Curl Stockist Pepa and her husband Bennet. They visited our HQ for a day of collaboration with our team and Lead Educator Dave. By sharing and exchanging their knowledge on curls, they turned a regular day into a special one for our curly model. Ofriani left feeling confident in herself and her curls and full of knowledge on how to look after her curls at home 💜

Pepa is a proud Aotearoa Indigenous Women with a passion for curly and textured hair. Pepa takes great pride in holding an inclusive and welcoming salon space for EVERYONE. Clever Curl owner Luke and Education Manager Leah visited New Zealand back in November where Pepa educated us on the beautiful meaning of Whakapapa and how it connects with textured hair. We feel extremely special to have made friends with such passionate people like Pepa and Bennet @pepa_thecurlnative

Collaboration is key 🙌
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Tea with Thais 🍵💜

Incredible Salon Owner, Curl Specialist and Clever Curl Stockist Thais is here to spill the tea on protein and if your curls need it!

The Clever Curl wash range contains a Mid Micron Rice Water Protein. This mid micron protein enters the hair shaft to repair and restore damage. After the work is done, any excess protein will simply wash away. This makes our entire range safe to use every day, as this type of protein will never build up on the hair 🙌

Comment below if this was helpful ⭐
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One of the most important steps in your routine is cleansing your hair and scalp. It’s important to ensure no product build up is left on the scalp for long periods of time as this can lead skin conditions such as dandruff or itchy and flaky scalp.

Here at Clever Curl we encourage everyone to cleanse twice, no matter what product you’re using. The first cleanse will remove any dirt, oil, and build-up while your second cleanse will effectively clean the hair and scalp. Its also important to thoroughly rinse your hair after you have cleansed the hair and scalp, especially if you are using a no-lather product 💆‍♀️

Keep an eye out for more tips and tricks on how to effectively care for your hair and scalp using Clever Curl 💜
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Did you know Clever Curl is 100% curly kid friendly? We are proud to provide versatile products that are suited for all ages and shapes of curls 💜 Keep watching for the perfect curly kid friendly routine 👇 ...

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If you live in Brisbane, QLD and your curls need a little TLC, this is your sign to book in for a Curl Hydration with the team at Gold Hair Collection 🤩💜

Salon Owner and Curl Specialist Amy is committed to offering a diverse and welcoming space to cater to curls of all textures in her salon. Amy has provided 5 of her staff with full curl specialist training through the Clever Curl Masterclass and Afro Tight Texture Masterclass. Head over to @gold_hair_collection to learn more ✨

Looking for a Curl Specialist near you? Comment your suburb below and we will find one for you!
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Read below for the answer! 👀

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Aloe Vera 🌿

Aloe Vera is commonly used to treat sunburn and other skin concerns, but it also offers a whole range of benefits for our hair and scalp such as building hair strength, soothing itchy, dry scalps, controlling sebum production and of course, maximum hydration 💜

Did you guess correctly?
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