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Clever Curl

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Clever Curl - your curl’s best friend!

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.

And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.

Star Ingredients

ALOE VERA

A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN

Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL

These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN

A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5

Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E

Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.

What Customers Are Saying

Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍
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Follow Us On Instagram - Clever Curl

If I’m having a good curl day, best believe it’s not going to waste... Even if that means just going to the grocery store 💁‍♀️💜 ...

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Here at Clever Curl we are proud to remind everyone that our company is 100% Australian made and owned! 😍

Knowing that we are helping to support local farms, manufacturers and businesses just by using our hair products makes us feel so amazing and to everyone who supports Clever Curl we hope it makes you feel amazing too 💜⭐
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Clever Curl will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.

We are joining a worldwide community who together support action on climate change.

Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏
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Did you know that we have an in house salon at our Clever Curl HQ? 😍

We offer specialised Curly Cut appointments using all of our Clever Curl products whilst also educating you on exactly how to get the most out of them and have your curls looking the best they’ve ever looked 💁‍♀️

To find out more or book in for an appointment send us a DM 💜⭐
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Attention Hairdressers, this is our PSA that the 2024 Clever Curl Education Calendar is filling up quickly! So if you’ve been thinking about attending one of our Masterclasses, now is the time to book as we still have classes in Sydney, Melbourne, Brisbane, Perth and Launceston🙌

Clever Curl are offering three levels of Education from introductory to advanced, to help you on your journey into expanding your curl knowledge. For years the Clever Curl team have been researching, listening and connecting with curlies of all cultures and backgrounds to learn what it takes to deliver authentic, world class curl education, and we’re bringing it to you!

Head to the link in our bio and click on “PROFESSIONAL EDUCATION’’ to secure your tickets now 💜
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GIVEAWAY CLOSED
20K!!!! 🥰😍 Here at Clever Curl we want to say a HUGE thankyou to everyone who follows and supports us here on Instagram 💜

To say thankyou we want to offer one lucky winner the Clever Curl routine of their choosing including up to 6 products to share the curl love 😊 To enter:

💜 Follow @clever_curl
💜 Like and save this post
💜 Tag a friend
💜 Share this post to your story for an extra entry

This giveaway is an Instagram only giveaway, the winner will be announced on the 28th of March via our Instagram story.

This giveaway is only on our page @clever_curl please be aware of accounts pretending to be us.
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Hello Rich Conditioner 👋 😍

Our Rich Conditioner is designed to rehydrate coarse, thirsty hair. It has been designed to be used as a traditional conditioner and can also be used as a Leave-in 💜

Will this become a new staple in your curly routine? ➿⭐

This hand drawn Clever Curl Product was created by our amazing in-house Graphic Artist, Damon 🐰 Check him out on Facebook - Damon the Artist
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When my curls look good, I feel good and if I feel good, I’m nicer and If I’m nicer then my life goes better... So basically buying curly hair products is literally making my life better every single day and that is how I girl math 💁‍♀️💜 ...

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To wrap up this amazing New Zealand Education tour, Dave and Leah spent 2 days in the beautiful Dunedin for our Clever Curl Masterclass 💜

During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on 3 models! 😍

We are so privileged to have been surrounded by amazing Hairstylists who are so eager to advance their knowledge and skills. Congratulations to @ra_hairdunedin @thecurlycow_nz @the_goodplace.hair Jularkys Hair Studio, Janelle Cooper, @wild_and_wavy_ @hairby.christine.meraki for completing the 2 day Master Class and becoming Clever Curl Curl Specialists ⭐

Our 2024 Clever Curl Education Tour has started off with a bang! If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
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We cannot get enough of this hack to create volume with your curls, using our Clever Curl Afro Picks 💜

Tahni uses our Afro Picks on Charlotte while she is drying her curls to create that amazing root lift you see in the after result! 😍

Our Afro picks are perfect for use when air drying or diffusing your curls and in this video Tahni shows you exactly how she places them in the hair to get the perfect look ⭐

You can find Tahni at @tahnidaniels_hair to see more of her gorgeous curl work because it’s safe to say - we are obsessed! 😍💜➿
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Calling all of our Afro / Tight Texture curly friends in Adelaide 📢💜

We are looking for models for our Afro / Tight Texture Course on Monday the 18th of March in Adelaide. The course will be held at @salonhaircareau at their Training Academy and it will be an amazing day filled with knowledge and fun ⭐️

If you or someone you know may be interested in a free Clever Curl specialised cut and hydration please send a direct message to @marciagibsons as our educators Dave and Leah would love to see you! 😊💜
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We are making a conscious effort in 2024 to use products in our day to day that are good for the planet and not harming our beautiful animals, what about you? 💜

Clever Curl is proudly 100% Cruelty Free and Vegan Certified by Safe Cosmetics Australia. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals 🙌

This art was created by our amazing in-house Graphic Artist, Damon 🐰 Check him out on Facebook - Damon the Artist
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What a whirlwind! We have just wrapped up our first ever Clever Curl Education trip in Aotearoa New Zealand. Our Clever Curl Educators Dave and Leah started off their Education Tour at @runwaystudionz in Wellington, collaborating with passionate Curl Specialists to expand their skills and knowledge in Afro/Tight Texture Curls 💜

This one-day follow up to the Clever Curl Masterclass for professional Hairdressers delves deep into history, cutting, hydration and styling techniques for all types of diverse, tight texture afro curls.
Clever Curl Educator David Corry guides attendees through a multi-faceted approach to cutting, hydrating and styling tight textured afro curls, with each attendee completing a full cleanse, hydration, cut and style on their own model.

Congratulations to @the_goodplace.hair @benjaminhugheshairstylist @curlsundone @thecurlycow_nz for completing the Afro Tight Texture Class and advancing your skills so that you can say YES to every client.

A special shoutout to the wonderful @pepa_thecurlnative for collaborating with us, and @beez2807 for the amazing video, what a dream team ➿

Keep an eye out for the rest of our New Zealand Education Tour this week!
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Did you know that at Clever Curl we offer refills on all of your favourite products? 😍

All Clever Curl bottles are manufactured in Australia from 100% recycled plastic and can be easily refilled and re-used over and over. When your Clever Curl bottle is empty, we encourage you to refill it rather than send it off with your recycling.

Clever Curl Salon Stockists can offer you a refill from their basin bottles or a special refill station. Best of all, most salons will offer a reduced price when you refill your bottles which saves you money while you reduce the impact on the environment.

Head to the Salon Stockist Locator via the link in our bio to find Clever Curl refills near you 💜⭐
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Farouk is showing us all today his favourite Curly tip for refreshing and getting more longevity out of your Curls in between wash day, and needless to say we are obsessed 😍💜 @eco_style_project

Will you be trying this product out? Let us know in the comments below ⭐💜➿
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