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Clever Curl

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Clever Curl - your curl’s best friend!

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 8 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.

And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.

Star Ingredients


A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.


Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.


These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.


A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.


Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.


Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.

What Customers Are Saying

Felicity Connors
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I love the clever curl products and have had so many comments on my hair since using it. I find it only has a faint fragrance which is great for me.
Angela Hunt
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I love the cleanser and rich conditioner. My hair has never been better. My hairdresser is also impressed and is thinking of trying to get it in her salon.
Jane Justins
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Love the curl cream and gel I get so many compliments about my hair since I started using these products. 😍

Follow Us On Instagram - Clever Curl

Meet Kell ✨

Kell is a Clever Curl Fragrance Free model, curlfriend, CC Customer & Breast Cancer Warrior survivor.

Kell first reached out to us late last year when she was after a curly cut. As soon as Kell came to visit HQ the entire team fell in love with her beautiful and bright energy.

Kell’s quote on her bio is “Rock what you got” and if that isn’t the quote for 2022 we don’t know what is!

Kell inspires us everyday to “Rock what we’ve got” and to always look on the bright side of life.

Stay tuned for more on Kell and her CC routine. In the meantime, why not head over to Kell’s page to learn more about this inspirational woman 💜


Clever Curl is delighted to be 100% Australian Made & Owned!

We are proud to be certified by the Australian Made Campaign and display the world recognised green & gold logo.

Drop a 💜 below if you love our Aussie Made products.

The Clever Curl Fragrance Free range has been carefully and gently formulated to suit curlies who may experience sensitivity to fragrance from time to time.

This gentle line contains the same performance ingredients as the original formula and provides the same amazing results, it’s simply fragrance free!

Clever Curl Fragrance Free is also officially Allergy Certified by Safe Cosmetics Australia. 🤍

This weeks salon shout out goes to the amazing and talented Hope at @hairby.hope

We are obsessed with this curl transformation 🤩💜


Clever Curl Wonderfoam Compact is available in salons now!

Now available in the super handy 100ml size – it’s never been easier to take Wonderfoam on the go!
Just like her Compact Curlfriends this 100ml Wonderfoam is designed to trial, tweak and travel and is also refillable!

Meet Glennis ✨

Glennis is a Clever Curl Fragrance Free model, curlfriend, and mother & wife to two of our superstar team members, Tiarna and Steve.

We love that Glennis celebrates her beautiful natural waves she has been given, she inspires us daily to embrace and love ourselves.

Watch this space for more information on Glennis and her Clever Curl routine 💜


We are loving @hair_by_aylish obsession confession #beentherecurlfriend 💜

#Repost @hair_by_aylish with @make_repost
Obsession Confession!! 🖤
If you’re a curly girl like myself I highly recommend @clever_curl products!! 🤩🤩🤩
They are BEYOND amazing! Check out their main page or DM me for any info. It is truly the BOMB.COM 💣

Goodbye to 2021 and a big hello and welcome to 2022!

The entire team here at Ethical Brand Co wish all of our beautiful stockists and customers a successful and exciting year ahead and we look forward to continuing to provide you with all of your favourite Organic, Australian and Ethical products! Ethical Brand Co is the home to EverEscents Organic Hair Care, Clever Curl and Eco Style Project, three amazing hair care brands changing the way we look at the modern approach to professional hair care products. Watch this space for exciting things to happen in 2022!

This week's salon shout out goes to the fabulous team at @sghairdressing

Thanks for sharing the curl love team! We are loving these beautiful and bouncy curls

Meet the Ethical Brand Co Sales and Marketing Team – The creatives! This super talented bunch are responsible for looking after our valued salon stockists, coordinating our social media platforms and working on project development. Each bringing their own modern and energetic edge to the Sales and Marketing team. These guys are super passionate about all of the brands we have here at Ethical Brand Co and are always working on something new and exciting to bring to the market!! Stay tuned for exciting things set to happen in 2022! 💜 ...

This week's salon shout out to @cherrybomb_hair

How gorgeous are these hydrated and defined curls?! 😍💜


Happy New Year to all our curlfriends! We look forward to seeing you all and your fabulous curls in 2022 💜 ...

Meet the Ethical Brand Co Admin Team – The team who keep the cogs turning and process your orders in a super speedy fashion! A diverse group of ladies who each bring their own talents and experienced skill sets to the Ethical Brand Co team. Affectionately known as our “Customer Service Champions”, they each do a fantastic job taking and invoicing salon orders, assisting customers at the Ethical Brand Co HQ and answering the phones with a smile on their faces! 💜 ...

This week's salon shout out goes to the incredible team at @curly__cuts

We are loving Emma's stunning copper curls 🔥😍

Meet the Ethical Brand Co Warehouse - The team that ensure all your beautiful products are shipped out quickly and efficiently and all with a big smile on their faces! These guys have amazing attention to detail and their precision is second to none, they love to have fun and you can be sure there is always some awesome tunes pumping in the Warehouse! ...

Merry Christmas to all our curlfriends. We hope you enjoy the festive season with your loved ones 💜 ...

From our family to yours, we are wishing you a safe and happy festive season. Thank you for your continued support and we look forward to seeing you in 2022!

Love the Clever Curl team 💜

Clever Curl is a Vegan Friendly certified company with all Clever Curl products complying to Vegan requirements. Ingredients lists are clearly explained on all Clever Curl products and are also available on the Clever Curl website 💜 ...

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