Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Merry Christmas curlies 💜
A big thank you to all of our beloved salons and customers for supporting us this year. We appreciate each and every one of you. We are wishing you a very happy and safe festive season with your loved ones 🎄
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We love seeing Clever Curl Stockists embracing our refill system!
This is @jazlovescurls_ Clever Curl Refill Station at Hair Retreat South Melbourne 💜
Enjoy 10% off every time you bring back your empty full size bottles - what better way to save the planet and a little bit of money ➰
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When it comes to curly hair, the tools you use matter just as much as the products you apply...
That’s why we created the Clever Curl Hydra-Style Brush - a purpose-designed brush that supports definition and healthy curl formation without tension, snags or breakage. From wash day styling to refreshing, this brush has been created for evenly distributing product in the hair and enhancing curl definition.
If you’ve ever struggled to evenly apply product or noticed your curls falling flat or frizzy after styling, this might just be the missing piece in your routine.
Now available at your nearest Clever Curl Stockist. Visit our website. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/ ➿
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From weighed down to weightless bounce, these long curls came to life with hydration definition and shine ➰
Phillipp from @melbournecurlyhairspecialist used the Clever Curl Cleanser, Clever Curl Treatment, a touch of Clever Curl Curl Oil for this wash routine and styled with Clever Curl Curl Cream, Clever Curl Dry Weather Gel finished with Clever Curl Curl Oil for lasting protection.
📍 You can find @melbournecurlyhairspecialist at @sohaircutters in Clifton Hill, Victoria
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Meet the brush your curls have been waiting for ➿
Say hello to the NEW Clever Curl Hydra-Style Brush - purpose-designed to support definition, enhance curl formation and distribute product evenly through every strand, without tension, snags or breakage.
From wash day to styling, this ultra-flexible, curl-loving brush is here to:
✨ Enhance curl definition
✨ Reduce frizz and breakage
✨ Boost hydration
✨ Support healthy curls
If you’ve ever struggled with uneven product application or curls falling flat… this might just be the missing step in your routine.
Available now at your nearest Clever Curl Salon Stockist 💜
Available now at your nearest Clever Curl Stockist. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/
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We are all for only using products that do no harm to our beautiful animals and environment 💜
Clever Curl is proudly 100% Cruelty Free and Vegan Certified by Safe Cosmetics Australia. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals 🙌
This beautiful artwork was created by our talented Graphic Artist Damon.
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Introducing the Clever Curl Hydra-Style Brush 💜
Our Hydra-Style Brush is perfect for evenly distributing product in the hair and enhancing curl definition.
Gently brush thoroughly saturated hair in sections to distribute product, scrunch sections in an upwards motion to encourage curl volume and definition.
Ultra-flexible brush base and fine bristles move effortlessly through the hair without tension, creating smooth definition without snags or breakage.
Available now at your nearest Clever Curl Stockist. Visit our website. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/ ➿
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We proudly support Butterfly Foundation’s vision to live in a world that celebrates health, well-being and diversity by donating 10c from every product sold 🦋
Butterfly Foundation is the national charity for anyone in Australia impacted by eating disorders and body image issues, as well as the families, friends and communities who support them. Butterfly changes lives by providing innovative, evidence-based support services, treatment and resources, delivering prevention and early intervention programs and advocating for the needs of our community.
Learn more about Butterfly Foundation and how to support at @thebutterflyfoundation
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There is nothing better than seeing our curlfriends loving their natural texture!
@_kcandthesunshine is glowing with confidence and curls full of life. We love being part of your curl journey 💜
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One of our incredible Salon Stockists @houseofhaylo is a sustainable, organic, low tox salon that has a Clever Curl Refill Station.
House of Haylo believes that you curls deserve care that feels good, and that beauty and responsibility can share the same bottle, literally. That’s why their Clever Curl Refill Station is available, where you can drop in whenever you need a top-up, or let them know at your next appointment and they will have your refill waiting 🫶🏻
📍 You can find House of Haylo in Perth, Western Australia. Visit the Salon Locator Page on our website to find your nearest Clever Curl Refill Station.
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From product to bottle to label, the entire Clever Curl Range has been proudly manufactured right here in our home state of Queensland, Australia 💜
You can trust us knowing your products have been produced with safe packaging and ingredients that will do no harm to you, or our environment. We appreciate all of our amazing stockists and customers for choosing to support the production of Australian Made goods 🥰
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We loved welcoming Choppy into the Ethical Hair Co salon for a curl transformation that felt as powerful as it looked ➰
As a proud member of @undumbi_culture , Choppy carries a deep connection to people, land and sea, and it was an honour to celebrate his natural texture and individuality through this service.
Fun fact: Choppy’s favourite Clever Curl product is our Curl Oil – he loves the luxurious blend of botanical lipids and its soft, floral scent and we don’t blame him!
Thank you for trusting us with your curls Choppy 💜
If you’d like to book in a curl session at Clever Curl HQ, please visit https://www.clevercurl.com.au/our-salon/ - we would love to have you.
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Are you sensitive to fragrance?
Did you know that we have a Fragrance Free Range? This range has been carefully and gently formulated to suit all curls, particularly those who may experience sensitivity to fragrance from time to time. All Clever Curl products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
The gentle, low allergen and fragrance free formula is created without irritants and is safe for everyday use on even the most sensitive skin.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
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Our expert Education Team are coming to a city near you!
If you`re interested in upskilling and learning all there is to know about caring for curls of all kinds, this is your sign 💜
Available classes include:
➰ Masterclass
➰ Advanced Masterclass - Afro Tight Texture
➰ Colour Techniques For Curls - Look & Learn
➰ In-Salon Masterclasses
Spaces are strictly limited so book without delay to secure your spot. Visit https://www.clevercurl.com.au/education/ to book!
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We are loving this gorgeous curl transformation by @hair.bykristylee 💜
Kristy uses Clever Curl throughout her services to help curls truly thrive, and these results say it all. Soft, springy, defined, and hydrated ➰
📍 You can find Kristy at @selfishgirlstudios in Marcoola, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
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Refill. Reuse. Repeat ♻️
Did you know that most of our Clever Curl bottles are made from recycled milk bottles and designed to last for years through multiple refill cycles? By caring for your bottles the right way, you’re not only helping the planet but also saving with every refill 🌏
In our latest blog, we’re sharing our top tips on:
➰How to properly clean and care for your bottles
➰Why drying them completely is so important
➰How to make the most of your refill routine (and never run out again!)
Visit our website to read the full blog and find your nearest Clever Curl Refill Salon today 💜
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Clever Curl’s most expansive Education program ever is launching in 2026 and we’re hitting the road to share curl knowledge, passion and inspiration across Australia and Aotearoa New Zealand.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures ➿
In 2026, Clever Curl are offering an array of Education classes from introductory to advanced, to help you on your journey into expanding your curl knowledge.
For years the Clever Curl team have been researching, listening and connecting with curlies of all cultures and backgrounds to learn what it takes to deliver authentic, world class curl education, and we’re bringing it to you!
Our expert Education Team are coming to a city near you. Spaces are strictly limited so book without delay to secure your spot. Visit our website at https://www.clevercurl.com.au/education/ to book now!
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We are loving these plopping tips from @acapella_hair using the Clever Curl Microfibre Plopping Towel
Why plop your Curls?
➿It helps to create a tighter and more consistent curl formation
➿It helps to push product & water into curls
➿It removes excess water and products from curls
➿Reduces drying time
Our Clever Curl Microfibre Suede Plopping Towel is designed to gently dry and plop your curly hair without causing frizz. Made from ultra-soft microfibre suede, it absorbs excess moisture quickly and reduces friction, helping you maintain curl definition and minimize frizz as your curls dry naturally.
It is also made from 80% recycled materials!
📍 You can find Acapella Hair in Queenstown, Aotearoa. Visit our website to use our Salon Locator Page to find your nearest Clever Curl Stockist to get your hands on one today.
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