Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
Follow Us On Instagram - Clever Curl
OBSESSING over this curly hair transformation by Carolina @theruloshairstylist 😍💜
Watch as she works her magic on these gorgeous curls, showcasing the beauty and versatility of natural texture. We’re in love with how Carolina’s cut and style bring out the best in this beautiful colour, she used our Cleanser, Rich Conditioner and Humid Weather Gel to create this look! 🫶
Head to @theruloshairstylist to see more beautiful curl work ➿⭐
At Clever Curl, we have formulated our products to enhance and embrace naturally curly hair to hold the personality and individuality of curls 🥰💜
Inspired by the Curly Girl Method and crafted by Australian curl experts, our range is designed to enhance and celebrate the unique beauty of your natural curls. Embrace your individuality and let your curls shine with confidence ⭐
Say goodbye to frizzy, tangled curls and hello to smooth, defined locks with our Clever Curl RPET Satin Pillowcase! 😍⭐
Made from 100% recycled material, this eco-friendly, vegan, and cruelty-free alternative to silk is gentle on your hair and the planet. Unlike traditional cotton and poly-blend linens, our satin pillowcase reduces friction and prevents breakage, so you wake up to effortlessly beautiful curls every morning. Sleep sustainably and style flawlessly! 💜🥰
Clever Curl proudly donates 10 cents from every product sold to the Butterfly Foundation. Butterfly Foundation is the national charity for all Australians impacted by eating disorders and body image issues, and for the families, friends and communities who support them.
Butterfly was founded by Claire Middleton in 2002, a mother of two daughters who had suffered from anorexia nervosa. Claire had become acutely aware of the lack of resources available and found it very difficult to find help for her daughters. Since then, Butterfly has established the National Helpline 1800 ED HOPE, programs for schools and teachers on body image, a youth program, programs for individuals with emerging eating disorders, programs for carers, and other community services.
If you would like to learn more about the Butterfly Foundation please visit butterfly.org.au or @thebutterflyfoundation 💜🦋
There are only 2 Clever Curl Education events remaining for 2024! 😱
Our Education team will be in Perth on the 13th, 14th & 15th of October for the 2 day Masterclass and Advanced Afro Masterclass! ⭐
Our Clever Curl Masterclass offers professional hairdressers intensive, hands-on training to gain the in-depth knowledge and skills needed for curly clients. Over these two days, participants explored the Clever Curl approach, from understanding the theory of curls to mastering dry cutting techniques, bespoke hydration treatments, and styling methods.
Our Advanced Afro Masterclass is a one-day follow up to the Clever Curl Masterclass for professional Hairdressers and delves deep into history, cutting, hydration and styling techniques for all types of diverse, tight texture afro curls.
If you’re a hairdresser looking to expand your curl expertise, there are still a few spots available. Head to the “Professional Education” link in our bio to book now as it is filling up fast 💜😊
Are your curls dry, thirsty and in need of deep nourishment? ⭐
Curl Oil might just be the missing product in your curly hair routine! 💜😍
Want to get your hands on it? Tap the link in our bio to visit our Salon Locator Page and pop in your Suburb to find your nearest official Clever Curl stockist➿
From product to bottle to label, the entire Clever Curl range has been proudly manufactured right here in our home state of Queensland Australia 🙌💜
You can trust us to know your products have been produced with safe packaging and ingredients that will do no harm to you, or our environment. By supporting us, you’re supporting Australia 🥰
Photograph of Freycinet National Park - Tasmania, From “Jumpon” travel blog
Are our Clever Curl treatments a part of your curly hair routine? ⭐😍
Meet Blonde Curl Treatment 💜
Say goodbye to brassy tones and hello to bright, beautiful blonde curls. Perfect for all hair types, this ultra-nourishing treatment can be used in two ways:
💜Subtle Toning: Apply and leave in for 3-5 minutes for a gentle lift in brightness.
💜 Maximum Toning: For a deeper tone, leave in for 10 minutes to achieve that stunning, refreshed blonde.
Meet Curl Treatment 🩷
Designed for ultimate hydration and care, this treatment is your go-to for:
🩷 Deep Conditioning: Apply and leave in during your shower for intense moisture and soft, defined curls.
🩷 Leave-In: Apply to damp hair for a nourishing boost, and let your curls dry beautifully with added definition.
We had the pleasure of spending an incredible two days at @52hairco_ in Melbourne for our Clever Curl Masterclass with some truly talented stylists! 😊💜
Our Clever Curl Masterclass offers professional hairdressers intensive, hands-on training to gain the in-depth knowledge and skills needed for curly clients. Over these two days, participants explored the Clever Curl approach, from understanding the theory of curls to mastering dry cutting techniques, bespoke hydration treatments, and styling methods.
A huge thank you to our amazing attendees and beautiful models for showcasing such a stunning variety of curls and making the event memorable! 💜 Special thanks to @tasnim_rokpaperscissors, @habel_hair_with_kylie, @amy.brand.81, Carmel Lerardo, and Johanna Flynn for joining us.
If you’re a hairdresser looking to expand your curl expertise, there are still spots available in our 2024 Education calendar. Head to the “Professional Education” link in our bio to learn more.
Next up: Our final Clever Curl Education event in Perth for 2024 - don’t miss out! 💜
Loving this magic moment from @hairpoetrydarwin 💜🥰
Proof that beautiful curls start with the perfect curly cut and our Clever Curl products 😉
What’s your dream Clever Curl routine? Comment below! 👇✨💜
The ultimate addition to your curly hair routine - Curl Oil! ✨ This luxurious blend of Jojoba, Argan, Castor Seed, Sweet Almond, and Rosehip is your go-to for deeply nourishing and hydrating your curls.
💜 Pre-Cleanse: Massage into the scalp to break down build-up and pre-soften for a smoother cleanse.
💜 Treatment Boost: Add 3-4 drops to your favorite Clever Curl Conditioner or Curl Treatment for an extra hit of hydration.
💜 Styling: Apply 2-4 drops to mid-lengths and ends to soften, add shine, and reduce frizz. Perfect for braided styles, too!
💜 Scrunch Out the Crunch: Post-styling, use a few drops to scrunch and soften curls, eliminating any crunch from gels or styling products.
Want to get your hands on it? Tap the link in our bio to visit our Salon Locator Page and pop in your Suburb and make sure to give your local salon stockist a call before popping in to check if they are in stock! ➿
Fragrance Free Curl Cleanser - Specially designed as a no-poo cleanser, it gently cleanses and hydrates your scalp and curls with virtually no lather. Perfect for all curl types, especially those sensitive to fragrances, this formula is sulfate and silicone-free to keep your natural curls happy and healthy 😍💜
With 82.9% certified organic ingredients, this cleanser is safe for colored hair and leaves curls hydrated and ready for conditioning. Australian-made, vegan, and refillable ✨🥰
Big milestone alert! 💜 We’re thrilled to share Lilliahna’s first-ever haircut and complete curl session done by Sheree at our Clever Curl salon in Coolum Beach 🥰
Fun fact! The wonderful Lilliahna was part of our first-ever in-house photoshoot for our sister brand EverEscents! See the last slide for a throwback 👏
Her curls are absolutely stunning and we couldn’t be happier with the results! ✨ It’s been a joy to see her embrace and celebrate her natural texture. Here’s to many more fabulous curl days ahead ➿
Have you heard of the foam and comb method? @maxeverett is sharing this unique technique to achieve the perfect curls with our Clever Curl Wonderfoam 😍💜
Get ready to elevate your curl game and achieve those defined, bouncy curls you’ve been dreaming of! Will you be trying out the foam and comb method? ✨➿
Celebrating the power of natural curls and texture with our gorgeous model @curlsbypatty 😍💜
At Clever Curl, we believe in enhancing every unique curl pattern with love and care to hold the personality and individuality of curls! 🥰
Here at Clever Curl we are so proud to have the well-known Australian Made logo on all of our products, and are so grateful to all of our valued customers for choosing to support Australian Made and Owned 💜
By choosing to support Australian Made and Owned you are contributing to the demand of local goods, creating more job opportunities for Australians and reducing your carbon footprint, all while receiving high quality hair products 🥰
Thank you to all of our amazing stockists who choose to support Australian Made and Owned 💜
Photo by Australian Geographic.
✨ Elevate your curls with our luxurious Curl Oil, enriched with botanical lipids to deeply nourish and seal in hydration. Perfect for dry hair and scalp, this versatile oil can be used in three transformative ways:
💜 Pre-Poo Magic: Massage into the scalp and apply to mid-lengths & ends before cleansing to pre-soften and detangle.
💜 Treatment Boost: Add a few drops to your favorite conditioner or treatment for an extra burst of hydration.
💜 Styling Essential: Apply to mid-lengths & ends to soften, add shine, and reduce frizz. Great for scalp application on braided styles.
Infused with Sweet Almond, Castor, Argan, Jojoba, Rosehip, and more, it’s your go-to for healthy, radiant curls! 😍➿
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