Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
As a curly girl, you know full well the journey to loving your hair can be up and down like the waves, round and round like a curl and sometimes even a little bit kinky! Knowing where to start and determining the perfect clever combo and the best combination of products for your unique hair and curl type can be daunting and have you scratching your head and twisting your curls. What if you discovered a specialised range of curly products has been created with you at the centre of the spiral?
Clever Curl products have been designed and created by a group of Australian curl specialists inspired by the Curly Girl Method and are waiting patiently for you and your curls to reach out and fall in love with them.
The twist to these products is the perfect balance of moisture and protein to keep your hair as hydrated and strong as possible, whilst adding bounce, shine and definition to ALL curl types. When these products are combined with the right techniques you become empowered to nurture your curls and create a new relationship with their unique character and display of texture.
We`re here for you 💜
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Scalp health is just as important as hair heath, especially as we move into the cooler months of the year. Our Curl Oil is a luxurious oil rich in botanical lipids to deeply nourish and seal in hydration. By applying this product to your scalp before cleansing on wash days, you will not only assist in detangling your hair but also help to remove any product build up. Use tension in your fingertips and massage the oil into your scalp then apply to mid-lengths and ends using a raking motion.
Using our Clever Curl Oil will help to replenish lost moisture, soften, add shine and reduce frizz all while keeping the scalp and hair healthy and manageable.
The perfect addition to your routine when needing a little more nourishment.
Send us a DM if you have any questions about our Curl Oil 💜
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How defined are these curls! Christina from @elysiumhairbrisbane creating curl magic 💜
Christina used our Curl Cream to add hydration and moisture, Humid Weather Gel to create a cast and reduce frizz followed by Curl Wonderfoam to glaze and create extra hold ➰
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Healthy curls start with a healthy scalp ➰
Our Clever Curl Scalp Brush made from medical-grade silicone is designed for thorough, deep cleansing. It helps remove product buildup and stimulates circulation, ensuring a balanced scalp and vibrant curls. The soft yet effective bristles enhance the efficiency of your cleansing products, promoting a healthier scalp for your curls to thrive.
Do you use a scalp brush on wash days? Comment 💜 below
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Each World Ocean Day members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste. This year the team collected items such as abandoned dog poo bags, plastic pegs, cosmetic bottles and micro plastics. We even had one of the smallest members of our team learning how to care for the environment ♻️🌊
World Ocean Day raises awareness for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.
Find out more at @worldoceanday 🪸
Artwork by our in-house Graphic Artist Damon
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New faces to Clever Curl coming soon… bts of our latest in-house shoot 👑➰💜 ...
Perth! We’re coming to you! ➰💜
Tickets are still available for our Open House, Foundations of Naturally Textured Hair, Afro Look and Learn events and our most popular Clever Curl Masterclass. Head to our Education page on the Clever Curl website to book or tap the link in our bio.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.
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Incredible transformation from @claireperthhair 🙌💜
This client is rocking her new bangs ➰
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One foam, two beautiful finishes!
Apply it foamy for defined curls with a bit of extra hold. Rub it between your hands until it turns into a rich cream for softer curls with beautiful movement 💜
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Hobart, you were amazing! Our team have been lucky enough to educate and inspire new curl specialists and hairstylists in Tasmania over the weekend.
The Foundations of Naturally Textured Hair is a one -day intensive class aimed at providing a comprehensive understanding of the fundamentals of naturally textured hair. This class is suited to Hairdressers at any stage of their career, and focuses on consultation, product recommendation, hydration, wet-styling and drying from wavy through to afro hair textures. Attendees will complete this class armed with new skills, and the confidence to implement them in the salon.
Our open House event is for Hairdressers of all levels. This 2-hour introductory demo session will give you an insight into the world of textured hair and an understanding of how it can be treated, styled and cared for to enhance and embrace its beautiful, natural form. You will gain an understanding of the unique nature of curls, and see how the simplicity of the right products and techniques can be applied to bring them to life.
Thank you to our incredible hosts @eyeamhair and attendees for taking the next leap in their career and being enthusiastic about an inclusive space for all texture.
Teagan Symonds
Angelina Anderson
Cyber Hair Hobart
Zero Design
Frank Jacob
For more information about these courses and where you can attend, click the link in our bio or head the Education page on our Clever Curl website 💜
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This is your reminder that your Clever Curl products are refillable 🔊
Through our salon refill initiative you can refill your products for a lifetime! Become a part of this movement by heading to our Salon Stockist Locator in our bio. Simply pop in your suburb and state to join the refill family! 💜
Local to Coolum Beach, Qld? We offer refills on all products at our shopfront. Visit us between Monday and Friday 8:00 am - 4:30 pm ♻️
Lets unite and reduce our carbon footprint together!
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Shanae from @__studio.bohemia__ creating absolute curl magic for this client 👑➰
Clever Curl Cleanser, Rich Conditioner, Curl Treatment (as a leave in) and Dry Weather Gel were used to hydrate and style after a reshape💜
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Brisbane, what a night! 💜➰
Our Education Team in action during our recent Open House Clever Curl event held at Marcia Gibsons, Everton Hills QLD.
Open to Hairdressers of all levels, this 2-hour introductory demo session will give you an insight into the world of textured hair and an understanding of how it can be treated, styled and cared for to enhance and embrace its beautiful, natural form.
You will gain an understanding of the unique nature of curls, and see how the simplicity of the right products and techniques can be applied to bring them to life. This 2 Hour demonstration, product information and Q&A session is open to Hairdressers of all levels, whether you are already working with Clever Curl or just eager to learn more about it.
Interested in broadening your knowledge of textured hair? Find your nearest education event here: https://www.clevercurl.com.au/education/
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We were so excited to partner with @sahairandbeautyassoc & @tafe_sa for an industry education event on Natural Texture. Curl demonstration by our very own Clever Curl Education Team, Leah and David 💜
Thank you to @sahairandbeautyassoc in collaboration with @tafe_sa for showing the South Australian Industry what we do at @clever_curl Education. We were absolutely honoured to share this incredible movement of work and inspire more experts in hairdressing 💜➰
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We are so proud to say that Clever Curl has never, and will never test on animals. We are 100% Vegan Friendly and Cruelty-Free Certified 💜
This beautiful post was illustrated by our in-house Graphic Artist, Damon 🥰
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Our Clever Curl Educators Dave and Leah spent some time in-house last week refreshing our team on all things textured hair. Team members completed the Foundations of Naturally Textured Hair course and even had some hands on experience.
We are always learning and broadening our knowledge of naturally textured hair! Stay tuned for more in-house training to come 💜
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What an incredible curly updo for this queen 👑 Sleek elegance paired with spirals, always a winner in our eyes 😍💜
Gorgeous work by Rochelle @hairbyphd_camden
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A recap of the last couple of weeks at our specialised salon at Clever Curl HQ 💜
We love seeing our clients faces light up after seeing their beautiful texture. As we are sure everyone in the curl space can agree, listening to people’s curl stories and journeys are always so moving, and makes us extra happy after seeing their confidence increase by the end of the session.
If you’d like to book in a curl session at Clever Curl HQ, head to @clever_curl bio and tap ‘Our Salon’ we would love to have you ➿
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