Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

A Curl's Best Friend

After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients

ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.

GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.

GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.

HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.

VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.

VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Incredible transformation from @claireperthhair 🙌💜
This client is rocking her new bangs ➰
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One foam, two beautiful finishes!
Apply it foamy for defined curls with a bit of extra hold. Rub it between your hands until it turns into a rich cream for softer curls with beautiful movement 💜
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This is your reminder that your Clever Curl products are refillable 🔊
Through our salon refill initiative you can refill your products for a lifetime! Become a part of this movement by heading to our Salon Stockist Locator in our bio. Simply pop in your suburb and state to join the refill family! 💜
Local to Coolum Beach, Qld? We offer refills on all products at our shopfront. Visit us between Monday and Friday 8:00 am - 4:30 pm ♻️
Lets unite and reduce our carbon footprint together!
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Shanae from @__studio.bohemia__ creating absolute curl magic for this client 👑➰
Clever Curl Cleanser, Rich Conditioner, Curl Treatment (as a leave in) and Dry Weather Gel were used to hydrate and style after a reshape💜
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We were so excited to partner with @sahairandbeautyassoc & @tafe_sa for an industry education event on Natural Texture. Curl demonstration by our very own Clever Curl Education Team, Leah and David 💜
Thank you to @sahairandbeautyassoc in collaboration with @tafe_sa for showing the South Australian Industry what we do at @clever_curl Education. We were absolutely honoured to share this incredible movement of work and inspire more experts in hairdressing 💜➰
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We are so proud to say that Clever Curl has never, and will never test on animals. We are 100% Vegan Friendly and Cruelty-Free Certified 💜
This beautiful post was illustrated by our in-house Graphic Artist, Damon 🥰
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What an incredible curly updo for this queen 👑 Sleek elegance paired with spirals, always a winner in our eyes 😍💜
Gorgeous work by Rochelle @hairbyphd_camden
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Are you a curly blonde or have blonde highlights? Then our Blonde Curl Treatment is the product for you! 😍💜
This is a specialised, ultra nourishing treatment suitable for all hair types. It helps to reduce brassy yellow tones in coloured or naturally blonde, silver and grey hair. This treatment’s star ingredients include Aloe Vera, Glycerin, Hydrolised Rice Protein, Vitamin B5 and Vitamin E ⭐
Have you tried it? Let us know down in the comments below 🫶➿
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Happy Mother`s Day to all mums and mother figures. We see you, we hear you and we appreciate you 🥰
Love the Clever Curl Team 💜
Artwork by in-house Graphic Artist Damon
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We`re so happy to hear that Victoria has opened their first residential eating disorder treatment centre, Ngamai Wilam, in Armadale. The 12-bed facility will support participants over 18 years old living with an eating disorder to shift their relationship with food in a home-like environment.
The centre’s name Ngamai Wilam means ‘Home of sunrises and sunsets (the giver of life)’ and was just one part of the extensive co-design process undertaken to develop the facility, empowering people with lived and living experience of eating disorders, specialist organisations and key players in the healthcare sector to shape the next chapter of treatment for eating disorders.
The intake process for Ngamai Wilam is set to begin mid-May, with first admissions occurring in June. To learn more about Ngamai Wilam, head to @thebutterflyfoundation 💜
Clever Curl supports Butterfly Foundation by donating 10c per product sold. We are so proud of the continuing growth and support for people suffering eating disorders and the incredible work @thebutterflyfoundation do for our community.
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Refreshing your hair can be a time saving way to reignite your curls without a wash day routine.
In this video, our Marketing Coordinator Hayley is here to share some simple tips.
Comment 💜 if you use these products when refreshing your hair!
Head to our YouTube channel for more great tips like this one ➰
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There`s only a few more days left until Mother`s Day. It`s not too late to give the gift of great hair!
From 4 custom one of a kind paintings, these incredible packs featuring Brisbane artist Emma Darrouzet celebrates the diverse and wild beauty of self expression and love. There’s something for every curl type.
Find them at your nearest salon stockist now! 💜
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Mums and all mother figures deserve to be treated like the queens they are! These duo packs are the perfect gift to say `I love you`.
Who will you be gifting one of our colourful packs to this Mother`s Day? 💜😍
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Our custom, one of a kind Mother`s Day packs have three styling options - Light Styling Duo, Rich Styling Duo and Fragrance Free Light Styling Duo.
The Light Styling Duo comes with our Curl Wonderfoam & Humid Weather Clever Gel. This Light Styling pack is the perfect gift for anyone with wavy or fine hair. This duo is also great for those who want to achieve voluminous results without weighing their curls down! This pack is also available in Fragrance Free 🤍
The Rich Styling Duo contains Curl Cream Leave-in & Dry Weather Clever Gel. This super nourishing duo pack is perfectly designed for those with thick, thirsty, dry curls and tight texture/ afro hair.
Which styling duo pack would you choose? 💜
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Happy Easter from the Clever Curl team 🐇💜 ...
Wear your curls with COLOUR!
From 4 custom one of a kind paintings, these incredible packs featuring Emma’s art celebrate the diverse and wild beauty of self expression and love. Choose from 7 bespoke packs of hand selected product combos, there’s something for every curl type.
Click the link in our bio or go to our Clever Curl website to read our latest blog which explains which pack is best for you! 💜
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Our custom, one of a kind packs have four wash day options - Light Wash Day, Rich Wash Day, Blonde Wash Day and Fragrance Free Rich Wash Day.
Each Wash Day pack comes with our Clever Curl Cleanser and the respective Conditioner or Blonde Curl Treatment. There is a Wash Day routine for every curl type!
Which wash day pack would you choose? 💜
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WEAR YOUR CURLS WITH COLOUR 🌈💜
Our Limited Edition Clever Curl Mother`s Day Pack collaboration with Brisbane artist Emma Darrouzet is now available! Emma is an avid curly girl and advocate for self-expression. Emma celebrates identity, mood and the mind through colour and art. Her work explores the use of colour as therapy and catharsis, touching on relatable themes and thought-provoking visuals.
From 4 custom one of a kind paintings, these incredible packs featuring Emma`s art celebrate the diverse and wild beauty of self expression and love. Choose from 7 bespoke packs of hand selected product combos, there`s something for every curl type.
Available now at your nearest Clever Curl stockist 💜
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