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Hair and beauty salons across Australia send an estimated 25,000+ tonnes of waste to landfill each year – yet around 90-95% of it is recyclable. The hair industry has been steadily embracing greater efforts in sustainability, with clients looking for a more ethical and low-tox option when selecting a salon or salon service. Waste Free […]

Embracing every era of life with Sally At Ethical Brand Co, we love celebrating stories that inspire us. Recently, we sat down with Sally, our Employee Relations Business Partner, to chat about embracing every era of life and her favourite hair care rituals, and why she believes confidence and self-acceptance grow with time. Embracing your

Discover our beautiful, limited edition EverEscents Gift Packs and say goodbye to gift-giving stress.  Packaged within a custom made 100% cotton travel bag, there is a luxury, self-care gift to suit everyone. We have expertly curated 8 organic hair care trios designed to deliver the perfect wash day routine for all hair types. Read on to

The festive season has arrived, and with it comes the joy of giving!  This year, why not surprise the curl lovers in your life with a gift that truly celebrates their natural texture? Our Clever Curl Christmas Packs are back and carefully curated to make curls feel loved and looking their very best. With a

Winter Morning Ritual Mornings can be hard at the best of times, but when those chilly winter temperatures set it, getting out of bed can seem almost unbearable.  That’s why we have created a simple morning ritual to help us all ease out of bed a little happier and start the day with energy and

Caring for your curls is an art form, and at Clever Curl, we’re dedicated to providing you with the tools to enhance and celebrate your natural hair texture. Our Clever Curl accessories are designed to complement your curl care routine and ensure your curls look their best every day. These must-have accessories will change the

Committing to minimising your plastic waste can be a daunting prospect. There’s no doubt we all love the ease and efficiency of packaged and disposable convenience goods, particularly as we hurtle along on the journey towards faster-paced lifestyles than ever before. However, living a low-tox lifestyle doesn’t just benefit you, it also benefits our planet

Celebrating the wonderful people in our lives is an exciting time, but it can also be difficult to find the perfect gift that truly expresses your appreciation for them. To honour the Mothers, Mother figures, women, and special people in our life, EverEscents and Clever Curl have created a range of beautiful haircare gift packs

Knowing how to care for your curls in a fuss free fashion can be life changing. Sometimes we just don’t have the time for the full 4-Step routine, so simplifying your routine on those time-poor mornings can be nothing short of a win!  A few extra quick and easy curly styles to keep up your

Aloe vera is one of Mother Nature’s biggest blessings, especially when it comes to looking after our hair and skin! Aloe vera is a succulent plant that grows in hot and dry climates around the world. Whether you’re looking to heal and soothe your scalp or add an intense amount of moisture this one plant