Welcome to Ethical Brand Co, the official home of
EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals

Last week our entire team got together for a day of encouragement and inspiration for our annual Ethical Brand Co Conference.

Our Clever Curl Education Team are all about embracing natural texture and being true to who you are.

Collaboratively, they came up with some questions to ask our team and share their thoughts on this topic. We covered off volume, favourite Clever Curl products, and some words of affirmation. It’s safe to say that the Clever Curl Wonderfoam is a favourite amongst our team.

We hope you enjoy, stay tuned for more content on getting to know our team 🤍 ...

Check some of our team member’s top picks 🤩

Shop our favourites online or drop by our shopfront in Coolum Beach, Sunshine Coast 🤍 ...

We want to give a special shout out to our Warehouse Manager, Wade, for making sure EBC HQ and warehouse is always in the best shape it can be ✨ ...

The Grinch has officially taken over EBC HQ 🎄

Don’t worry, he’s answering phones, packing orders and mostly behaving himself.

We’re getting into the holiday spirit, but we’re still here to help with your questions and make sure your orders arrive safely. If you have any questions, please reach out to contact@ethicalbrandco.com.au or call us on 1300 856 744.

From our Ethical Brand Co family to yours, we wish you a safe and happy festive season! Thank you to all of our wonderful stockists and customers for your support throughout 2025, you are the reason we do what we do 🤍 ...

We are proud to be teaming up with Waste Free Systems to reduce our daily waste and become a more sustainable business 🤍

Waste Free Systems began in 2016, helping hair salons become more sustainable, and working to repurpose salon waste into new products and materials.

Last week, Dale from Waste Free System introduced a Start Bin Kit into our Ethical Hair Co Salon, which included separate bins for hair, plastic, metals and paper and cardboard. Dale trained our staff on how to implement the process into our daily routines, how to make sure the right materials are being collected, and how to prepare for collection.

In Waste Free System’s sorting and management facilities, they sort all collected waste based on the resource material. From there, waste is bailed, compacted, and prepared to shipping to a variety of processing suppliers who recycle, reuse or repurpose the waste.

We will soon be able to see how much waste we have diverted from landfill, and what environmental impacts our business is having. Thank you to the team at @wastefreesystems 🌱 ...

Did you know that our EverEscents and Clever Curl product bottles are made from milk bottles?

We are proud that our product bottles are not “single-use plastic bottles” and are 100% recyclable. After use, you can refill, repurpose or recycle them! Your conscious decision will make all the difference to help reduce waste.

Through our Refill initiative, EverEscents and Clever Curl salon stockists can offer a refill service from their basin stock or a dedicated refill station. Most Salon owners will offer a friendly discount when you utilise the refill service saving both money and the environment.

Happy National Recycling Week 🤍 ...

It’s National Recycling Week! ♻️

We had a visit from EnviroCom Australia to complete a waste audit, helping us learn how to make our workplace even more sustainable 🌱

EnviroCom Australia works with businesses and individuals to provide the most efficient, cost effective and environmentally sustainable solutions for each situation.

During our audit, we emptied each department’s bins and sorted through the contents to see how we could improve our separation systems from recycling, organic waste, general waste and supporting @4changeqld . 

We also took a walk around our site to make sure bins were correctly labelled and accessible in every space.

A big thank you to EnviroCom Australia for educating and inspiring us to keep improving our environmental impact as a company and individuals 🤍 ...