Yesterday the Ethical Brand Co team came together to celebrate Indigenous Literacy Day (ILD) by watching the ILD short film and sharing a meaningful yarn with Mack Muckan from @undumbi_culture 📚✨

We are so grateful to Mack and Undumbi Culture for their time and knowledge, and for teaching us more about this beautiful Country we live, work, and play on 🌿

Through our brand @noosa_naturals_ , we are proud to support the incredible work of the @indigenousliteracyfoundation (ILF) by donating 10 cents from every product sold. The ILF is a national charity of the Australian Book Industry, working with remote Aboriginal and Torres Strait Islander Communities to create and share culturally relevant books, resources, and programs in the languages of their choice. In many remote Communities, access to reading material is limited, and ILF plays a vital role in providing children with the opportunity to engage with storytelling and literacy.

We’re honoured to support ILF’s purpose of investing in Aboriginal and Torres Strait Islander Communities and empowering future generations through the strength of story. To learn more or to watch this year’s inspiring ILD film, head to ilf.org.au/ild. ...

EBC Team members Georgie and Farouk recently headed down to Melbourne for a busy few days of education and connection!

From attending Clever Curl education classes to visiting some of our beloved Salon Stockists, it was a wonderful opportunity to strengthen relationships and share the love.

You never know when one of our team members might be in your area next so keep an eye out! We’d love the chance to connect, catch up and support you 🤍 ...

Happy 15th Birthday @sunshinebutterflies 🦋

This week one of our community partners turned 15!
Sunshine Butterflies is a disability support service located on the Sunshine Coast, QLD. Sunshine Butterflies strives to improve the lives of those living with a disability and their families.
Sunshine Butterflies provides a broad range of daily recreational, educational and life skills programs for individuals of all ages and abilities. Sunshine Butterflies’ unique range of programs, activities and services are changing the lives of many individuals living with disability and their families.

Some of our team members attended the 15th Birthday and Community Open Day at `Our Backyard` where we got to explore the 15-acre community space, learn all about the programs and services, meet the farm animals and witness the programs in action. ...

Last weekend some of our team members completed the QLD True Grit obstacle course. This intense challenge required you to complete 30 obstacles over 10kms, held at the chilly town of Kooralbyn, Scenic Rim QLD.

True Grit is the only Australian owned and operated military inspired obstacle course created by Australian special forces. It is the perfect mix of physical and mental challenge delivered through fun, fitness and friends to give racers of all ages and fitness levels a sense of achievement and accomplishment.

True Grit exists to help everyday Australians feel alive by getting them outside their comfort zones and connecting with their true sense of self.

Check out some of these photos of our team members. Muddy hair, don`t care! ...

With Plastic Free July coming to an end, that doesn’t mean your sustainability efforts have to!

We’ve rounded up some of our favourite easy swaps and everyday tips to help you keep the momentum going.

From low-waste hair care to rethinking your kitchen habits, these simple switches can make a big impact over time. Ready to level up your eco game? Swipe through to get inspired 🤍 ...

We had the pleasure of hosting Andrea from @krophair at our Head Office this week. Andrea was one of the first EverEscents salon stockists to come on board 18 years ago and she has never looked back. Our team were so excited to hear about the long standing relationship Andrea has with EverEscents, how her business has evolved and of course there were some cheeky tales of our Directors from nearly two decades ago.

Thank you again to Andrea for being an such a loyal stockist and taking the time to share your story with our team 🤍 ...

To our loyal customers,

Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2025.
We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers. Clever Curl’s pricing has not changed since it launched in 2019, and EverEscents has not seen a price increase since 2022.

We invite you to take the opportunity to access our products at their current pricing until July 1st 2025, new pricing will take effect from then onwards.

As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.

We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.

With thanks and gratitude, the Ethical Brand Co Team 🤍 ...