Ethical Brand Co Korkmaz Owen

Hair and beauty salons across Australia send an estimated 25,000+ tonnes of waste to landfill each year – yet around 90-95% of it is recyclable. The hair industry has been steadily embracing greater efforts in sustainability, with clients looking for a more ethical and low-tox option when selecting a salon or salon service. Waste Free

Caring for your curls is an art form, and at Clever Curl, we’re dedicated to providing you with the tools to enhance and celebrate your natural hair texture. Our Clever Curl accessories are designed to complement your curl care routine and ensure your curls look their best every day. These must-have accessories will change the

Committing to minimising your plastic waste can be a daunting prospect. There’s no doubt we all love the ease and efficiency of packaged and disposable convenience goods, particularly as we hurtle along on the journey towards faster-paced lifestyles than ever before. However, living a low-tox lifestyle doesn’t just benefit you, it also benefits our planet

Knowing how to care for your curls in a fuss free fashion can be life changing. Sometimes we just don’t have the time for the full 4-Step routine, so simplifying your routine on those time-poor mornings can be nothing short of a win!  A few extra quick and easy curly styles to keep up your

Aloe vera is one of Mother Nature’s biggest blessings, especially when it comes to looking after our hair and skin! Aloe vera is a succulent plant that grows in hot and dry climates around the world. Whether you’re looking to heal and soothe your scalp or add an intense amount of moisture this one plant

Just like the skin on our faces and bodies, our scalps are also just as susceptible to the elements, diet, lifestyle and seasons etc. Scalp irritation can often occur when we are unsure of how to best take care of it.So, let’s learn a few things: How to know if your scalp is irritated?What are

Winter is a wonderful time of the year, but it can also be a challenging time for your hair.            The cold, dry air can leave your locks looking lacklustre and brittle and comes with a desire for a fresh, new look. One way to switch things up is by changing

Have you ever arranged your travel itinerary just to fit in with your wash day? Passed on a tour or activity just because it involves a helmet or a windy boat ride? We know some of our Clever Curl team are guilty for it, and surely we’re not the only ones! Travelling can sometimes be

What does it mean to honour your identity? And would you know what to say if someone asked you? This year, the Ethical Brand Co team take a look inwards and reflect on who we are, where we’ve come from, and what really matters to us. To break it down a little.. To honour means