Gently cleans and hydrates the hair and scalp with virtually no lather.
Celebrate the true meaning of Individuality.
Unity. Freedom to be.
Individuality is the capacity to express one’s true, unique nature in action and in thought. It is the expression of one’s truth, regardless of what others believe.
Honest, gender-neutral heart notes of pink sea-salt resting in a base of forest pine.
Clever Curl One. Fearlessly you.
Ingredients
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol Vitamin B5, Tocopheryl Vitamin E, Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Fragrance (Parfum), Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Limonene
82.7% Certified Organic Ingredients
Australian – Vegan – Refillable
Directions
1. Completely saturate hair with warm water to open the cuticle.
2. Apply to hands and distribute evenly in palms and fingers before applying to hair and scalp.
3. Massage into scalp with fingertips to remove product, dirt and oils. Add more warm water and let it run right to the ends, scrunching as you go. This technique will gently clean the hair and help activate the curl.
4. Rinse out with lots of water, making sure not to remove too much water and leaving the hair saturated in preparation for conditioning.
TIP: Curls thrive with water so when rinsing be sure not to remove too much water and leave the hair saturated in preparation for conditioning.
SAFE FOR COLOURED HAIR
Alex Hudson (verified owner) –
Love this product. I’m 58 years old. Previous shampoos were leaving my curly, colour-damaged hair feeling like straw. This has great slip, so I’m not fighting to get a comb through when it’s time to condition. Also, since using this product, I can get away with only washing my hair once a week, despite the fact that I go to gym 6 days of the week. Granted, my hair is tied back every day, but the roots still look fresh and my hair generally feels softer and healthier. Can’t say I love the fragrance, but I’ll definitely be reordering. Thanks for a great product.
Ethical Brand Co –
Hi Alex, thank you so much for your review. We are so glad that you found the product that works well with your hair. It is important to always cleanse twice and always use good tension with your fingertips, this will help to thoroughly remove dirt, oils and build-up from the scalp. We hope you continue to love our products. Love The EBC Team
Kyla (verified owner) –
This is only the 2nd curly girl cleanser I’ve tried and so far I’m really happy.
Ethical Brand Co –
Hi Kyla, thank you so much for your positive feedback on the Clever Curl ONE Cleanser! To achieve better results, it is important to always cleanse twice and always use good tension with your fingertips, this will help to thoroughly remove dirt, oils and build-up from the scalp. Feel free to tag us in any photos that you take on social media, we love to see your results. Love The EBC Team
Therese Freeman –
Love these natural products from Cleaver Curl they are great for your hair and scalp.They are also great for my curls.
Hayley Austin –
Hi Therese,
We are so happy that your hair feels healthy and nourished using our Clever Curl ONE Cleanser. Our Clever Curl range is packed full is super hydrating ingredients to ensure every curl type is nourished. Feel free to tag us in any photos that you take on social media, we love to see CC results.
Love the EBC Team