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Cleanser
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Curl Cream Leave-in
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Rich Conditioner
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Curl Gel Humid Weather Clever
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Curl Treatment
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Curl Gel Dry Weather Clever
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Organic Moisture Conditioner
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Organic Moisture Shampoo
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Organic Cinnamon & Patchouli Deep Treatment
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Organic Lavender Shampoo
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Organic Lavender Conditioner
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Organic Universal Styling Cream
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Organic Lemon and Sandalwood Cleanser
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Organic Berry Blonde Treatment
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Blonde Curl Treatment
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Curl Oil
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Organic Fragrance Free Treatment
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Clever Curl One Cleanser
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Clever Curl One Conditioner
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Curly Hair Dry or Coarse
Curly, wavy or textured hair that is thicker, coarser or dryer in texture can require a certain selection of products, ingredients and formulas to get the most out of the curls, while delivering optimum hydration and nourishment. Choosing specific products and ingredients suited to coarser textured curls in rich, ultra concentrated formulas with clever ingredients will help to keep dry or coarse curly hair looking and feeling hydrated, defined, bouncy and frizz free.
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We had the pleasure of hosting our wonderful friends from Southern Salon Supplies, Aotearoa New Zealand at our Head Office this week! Jamie, Jo and their team spent time in our salon, diving deeper into advanced product knowlege as well as hydration and styling techniques.
This particular visit was very special, as we were able to showcase the magic of Clever Curl with our wonderful Pacifica model, Iva!
Iva loves her hair big and beautiful with lots of volume, so we showcased the right products and techniques to create this showstopping look for her.
Thank you so much for taking the time to visit us @southernsalonsupplies !
Stay tuned for more on our wonderful model Iva @moataa_iva ✨
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This week our team attended the Sunshine Butterflies annual Triathlon 🦋🤍 @sunshinebutterflies
We spent the morning cheering on members, staff, students and ourselves as everyone completed accessible triathlon circuit at the Sunshine Butterflies Backyard!
Thank you to the wonderful Sunshine Butterflies team who always plan such incredible events, celebrating inclusion in our community! We are so proud to support the important work you do.
We can’t wait for next year 🦋
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The Ethical Brand Co team were honoured to spend the day at Sunshine Coast University Hospital (SCHU) supporting @wishlist 🤍
Wishlist raises funds to support the growing health needs of patients and families on the Sunshine Coast and Gympie region.
Thursday 27th March was Wishlist Giving Day. Wishlist Giving Day provides the opportunity for the local community, patients, health staff and businesses to rally together to support their local hospitals. Ethical Brand Co team members attending to help us raise much-needed funds for vital medical equipment, services, beneficial new research projects and emergency accommodation for patients and their families.
Our team were at SCHU offering EverEscents and Clever Curl goodie bags as well as assisting to raise funds for the telethon.
Donations received on Thursday 27 March 2025 were matched by our generous matching donors! Ethical Brand Co was just one of the incredible matching donors with our directors Julia and Luke donating an incredible $5,000 to Wishlist Giving Day.
Learn more at https://www.wishlist.org.au/
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Today we celebrate a huge achievement at Ethical Brand Co, Bonnie’s 10 year anniversary! 🥳🍾
Bonnie started working at EBC to cover some of Julia’s tasks while she was on maternity leave and never left! From Book Keeper, to Accounts to Admin Manager, Bonnie shines in all areas of her role. Whenever there is a problem Bonnie is always there to offer a solution.
Bonnie, Bon Bon, Bonita you have helped shape EBC into the business it is and we wouldn’t be where we are without you. We can’t wait for many more years to come 🤍
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The Ethical Brand Co team will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.
We are joining a worldwide community who together support action on climate change.
Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏
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Today marks the end of an era for Ethical Brand Co as our incredible Nat spreads her wings and embarks on a new adventure 🦋
Nat has been an integral part of our EBC team for more than 7 years, and even before joining our team Nat was working with EverEscents during her Hairdressing Apprenticeship. We have absolutely loved watching Nat grow, she has been not only a pioneer for our company but the curly hair movement in Australia and New Zealand. You may know her as the face of Clever Curl, but we lovingly know her as Nat Attack, Natto or Natty.
During Nat’s time at EBC she has achieved so much, these achievements include:
⭐️ Development and launch of Eco Style Project
⭐️ Training salons in low-tox hairdressing and using EverEscents
⭐️ Researching, developing and launching Australia’s first curly hair range, Clever Curl
⭐️ Pioneering our Clever Curl Education Program and educating the next generation of Curl Specialists
We cant wait to see you shine on your new journey. You will be able to find Nat at Krop Hair in Brisbane, QLD as she continues to make “waves” in our industry🤍🤍
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We were lucky enough to have Denise and Bruce from @danielmorcombefoundation visit our head office this week. Denise and Bruce spoke with our team about child safety and the resources available to educate yourself and your family.
The Daniel Morcombe Foundation provides personal child safety education to children and young people to prevent abuse and promote lifelong health and wellbeing. They support educators, parents and carers through the provision of resources and education and also directly support young victims of crime.
Ethical Brand Co are proud to support the Daniel Morcombe Foundation as High Five Philanthropy Club Members in 2025, donating $5,000 on behalf of our customers.
Find out more about The Daniel Morcombe Foundation by visiting https://danielmorcombe.com.au/ ❤️
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Our Ethical Brand Co team had some very special visitors this week, Bianca and Jaz from Wishlist.
Ethical Brand Co has donated to @scwishlist on behalf of all our customers.
@scwishlist distributes more than $1 million for the provision of medical equipment, research, education and services to support patients, including hospital accommodation.
To learn more about @scwishlist and all the incredible work they do for our community head to https://www.wishlist.org.au
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@ausmusictshirtday is a day to celebrate Aussie music and raise urgently needed funds for music workers.
Our Ethical Brand Co Team came dressed in their favourite Aussie Band shirts to support this great cause.
Today and everyday we’re supporting
@caelwhip
@padretheband
@missyhigginsmusic
@fanningdempseynp
@thechatslovebeer
@thewiggles
@icehouseband
@grinspoon_band
@kingstingrayband
@powderfinger_bandofficial
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It is officially National Recycling Week and we are here today to show you some of the ways that we do our part everyday! 🤝
What are you going to do this week to make a difference? Comment below! 😊🤍
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Some of our wonderful team members organised a clothes swap just in time for the start of National Recycling Week! Any clothes not finding their new homes today will be donated to local shelters and op shops 🤍
A great way to introduce a more sustainable lifestyle is by hosting a clothes swap or simply shopping second hand! With such an increase in fast fashion these days we forget the importance of longevity and good quality clothes! Op shops and markets are a great way to find beautiful pieces for less and usually much more unique ♻️
How are you celebrating National Recycling Week?
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What a magical morning at the Walk in Wings event! On October 11th, we joined Sunshine Butterflies to celebrate inclusivity and community spirit along the beautiful Noosa River! 🦋
From colorful butterfly wings to an amazing sea of participants, it was heartwarming to see everyone come together to break down barriers and uplift our friends with disabilities. Thank you to all the wonderful teams, volunteers, and supporters who made this day possible!
Let’s continue to embrace our differences and create a community where everyone can thrive. Together, we can make a difference! 💪🤍
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A huge happy 5 years to our wonderful Alexis! Alexis started with us just after the launch of Clever Curl! Beginning in Admin, she was quickly needed in our Sales and Marketing and is now our Marketing Manager 🤍 Alexis is the definition of a team player; her creative ideas, selfless attitude, and contagious laugh have not only inspired us but have also played a vital role in our growth and success. We’re so grateful to have her on our team... Here’s to many more 🥂 ...
Repost from our friends @sunshinebutterflies 🦋
We are excited to announce @ethicalbrandco as one of our 2024 Walk In Wings Corporate Partners!🦋💜
Ethical Brand Co is the owner and manufacturer of EverEscents Organic Hair Care, Eco Style Project, Clever Curl and Noosa Naturals. Four amazing hair and skin care brands changing the way we look at the modern approach to professional personal care products. The Ethical Brand Co headquarters is nestled in the tranquil surrounds of the Sunshine Coast.
Ethical Brand Co are passionate about the environment and all their products are produced with responsible and eco-friendly business practices. Their products are meticulously designed by combining the latest advancements in safe ingredients with innovative manufacturing techniques, hand-crafted to create uncompromising quality. All products are Certified Australian Made and Owned and Cruelty Free. Ethical Brand Co is your supplier of something special!
We are so excited to have Ethical Brand Co. onboard for our 2024 Walk In Wings.
You will have the chance to meet the beautiful people behind Ethical Brand Co at our upcoming Walk In Wings!
Join us on Friday 11th October from 6am at the Noosa River.
To find out more and to register, follow the link in our bio.
#walkinwings #sunshinebutterflies #walkforawareness
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Happy Father’s Day to all the amazing Dads out there and to our team members Luke, Wade, Steve and Jason🌟 Today, we celebrate the dedication, strength, and love that fathers and father figures bring into our lives. At Ethical Brand Co we appreciate the hard work and commitment of every Dad on our team and beyond. Thank you for being a source of inspiration and support. Enjoy your special day! ...
This week we spent Tuesday and Thursday afternoon doing some very fun team building at Red Lock Escape Rooms in Maroochydore! We highly recommend doing these escape rooms as we all had the best time and the team work was taken to the next level 😂🤍 ...
A massive happy 5 year anniversary to our wonderful Amy 🤍
Amy is such an important part of Ethical Brand Co, an amazing person and a dear friend. Amy started off at just 21 in our Admin department and is now our IT and Systems Manager! She makes sure everything is running smoothly, introducing innovative changes and is also our ergonomic queen 😆
Thank you for everything Amy, here’s to many more 🥂
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It’s team lolly salad time! Did we pick your favourite lollies? Comment below 🤣🤍
#lollysalad #candysalad #trend #funny #explore #insta #instagood #ethicalbrandco
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